Madwell

We’re thrilled to share that Madwell has won Ad Age’s Small Agency of the Year, 76-150, award in Silver. We don’t make creative ads just for the awards, but it’s gratifying for the work we’ve poured our hearts and souls into to be recognized for its ingenuity. Full credit to our Madwellians, who generate these ideas and build them into exciting campaigns. And thank you to Ad Age for awarding our agency’s efforts to produce groundbreaking work that consumers can see themselves in. Check it out here: https://lnkd.in/gZzgFBkb

We're hiring for a variety of roles in our Brooklyn office! See job descriptions and apply at the links below. Social Content Creator: https://lnkd.in/gfHnJ6xX Copywriter: https://lnkd.in/gmJHkHyB Media Director: https://lnkd.in/gHDwxSCf Media Supervisor, Search: https://lnkd.in/gqvD4F-s Media Coordinator: https://lnkd.in/gVySrRtV Finance Coordinator: https://lnkd.in/gfHbKYsC Elixir Developer: https://lnkd.in/gAFENFrR #NowHiring #Hiring

e.l.f. partnered up with us and our merch site, THINGMADE, for the best limited-edition drop of the year, paws down 🐾   Being 100% vegan and cruelty free since 2016 is a big part of E.L.F. BEAUTY’s story. So to celebrate their commitment to every eye, lip, face AND paw, we created an epic tee and Roblox hoodie. Now you all can wear your support on your sleeve, too. You can shop the limited-edition tee right meow at https://lnkd.in/g4MFxiuV, and the Roblox hoodie in the e.l.f. UP! Store in the Roblox app.

We are excited to share that Madwell has won first in the Music Video category at the 16th Annual Shorty Awards for our O.L.C. video with E.L.F. BEAUTY. We also took home a Bronze Honor in the Branded Series category for Makeup over Makeup with E.L.F. BEAUTY. So proud of our team! Read more here: https://lnkd.in/gW6MX_Qp https://lnkd.in/g_GnzPEA

What an incredible discussion at Cannes Lions! Our President, Gabriela Benitez, shared her insights on the panel “What Brands Are Doing Right and Wrong In Connecting with the LGBTQ+ Community.” The conversation, featuring Marti Cummings , R. Kurt Osenlund, and moderator Mark Pasetsky, was rich with actionable takeaways on how brands can authentically connect with the LGBTQ+ community. “Conversations should start early on. Don’t wait a month or two before pride, it should be apart of your annual planning conversations”- Gabriela Benitez Thank you to all the participants and attendees for making this event a success! #CannesLions #LGBTQMarketing #BrandStrategy #Pride2024 #InclusiveMarketing

Motha: noun. a person of great cultural influence or inspiration, typically used to describe singers, actors and/or artistic leaders; see also: icon, queen, “goals”. For Pride this year, we organized a campaign with Visible with Celebrity Stylist and Fashion Motha Law Roach, hosted by Cultural Commentator Blakely Thornton, to ask questions and get advice in an exclusive TikTok livestream event. It’s happening *tonight* at 8pm on Law Roach’s TikTok @luxurylaw, so don’t forget to tune in! A huge thank you to our production partner Equator Productions for filming at “Motha’s House” in sunny Los Angeles. And of course, thank you to Visible for collaborating with us to connect the queer community to an incomparable queer icon.

e.l.f. fans aren’t the only ones going wild these days. We’re so excited that our new campaign with E.L.F. BEAUTY was featured in The Drum. Read about ‘Peculiar Behavior,” and our CCO and director, Christopher Sojka, below👇 https://lnkd.in/exS_r4S6

Have you begun exhibiting peculiar behavior after buying e.l.f. SKIN Bronzing Drops? You’re not alone. Our new campaign for E.L.F. BEAUTY follows Jameela Jamil as she observes Bronzing Drops users in their natural habitat…and let’s just say they’re going WILD. A huge shoutout to our team, our production company Starfish, and special shoutout to our Co-Founder, CCO, AND director, Christopher Sojka, for bringing this peculiar behavior to light. Feeling so grateful for the bold disruptors over at e.l.f. who helped make this wild campaign for e.l.f. SKIN possible. We’re lookin’ at you Kory Marchisotto, Ashley Rosebrook, Patrick O'Keefe, Laurie Lam, and Rex Chou. Cheers to not only disrupting the makeup industry, but this time, skincare 🚀

How do brands prevent their ads from getting *ahem* crushed on social? Consider these wise words from our Head of Integrated Strategy, Laura Bianchi: “Facilitating a space where voices can be heard and provide perspective from their worldview is invaluable.” Brands need to ensure they can, “look at any work as a consumer might.” Read through the rest of her thinking in this piece from The Drum. https://lnkd.in/eeNK8zRf

When you accept that every brain is different, you create opportunity for “exponential potential.” One of many knowledge-drops from Christopher Sojka on Morning Buzz today. Thanks so much to The One Club for Creativity for the invite. And if you missed it, catch the whole thing right here: https://lnkd.in/eGFVs6Hw