We are so excited to launch the new website and visual brand system for Robin Hood 🎉 Founded in 1988, Robin Hood is New York City’s largest poverty-fighting philanthropy. They elevate New Yorkers out of poverty by funding, supporting, and connecting high-impact community organizations, partnering with government, and advocating for what works so that New York City can be an engine of upward mobility for all. We are grateful for our role in supporting their mission. And, for the great collaboration with all the Robin Hood team members 🙏 Check out the website and https://lnkd.in/gjypME9x for more about the project.
Introducing the new Robin Hood website — reimagined to be more accessible, supportive and informative. Poverty is a relentless, complex problem plaguing too many of our fellow New Yorkers, and Robin Hood uses every tool at our disposal to elevate New Yorkers out of it; from our grantmaking and advocacy, to our fundraising, and even to our digital media and communications strategies. That’s why we partnered with award-winning creative agency Madeo to reimagine our website as an information hub, an amplifier of our work, and a showcase of the amazing progress made possible when New Yorkers work together to fight poverty. Madeo’s design and strategy bring visibility to the very real struggles affecting New Yorkers in poverty, while elevating Robin Hood’s work to fund changemaking solutions and pathways to mobility. Resources are made more accessible, issues more relatable, and supporting Robin Hood is now much easier for those who want to donate or get involved. The new design system also refreshes the overall Robin Hood brand, supporting our communication beyond the website. Check out the new robinhood.org and join us in elevating all New Yorkers out of poverty! #FightPoverty