Lockard & Wechsler is a full-service performance marketing agency, where science, art and culture drive ROI. Our expert team of media and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaPro™, to deliver results quickly and easily. Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful integrated performance marketing campaigns. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate. -Client Focused- We’re passionate about doing what’s in your best interest. So, if there’s nothing in it for you, there’s nothing in it for us. -Smart Negotiators- We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy. -Industry-Savvy Professionals- Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services.
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Irvington, NY 10533, US
Lockard & Wechsler Direct reposted this
In the June issue of #ThePDMI's #ResultsMagazine, Lockard & Wechsler Direct's Dick Wechsler shares thoughts on how #performancebrands can navigate the tricky media waters of a major #politicalcampaign season. #D2C #performancemarketing #Election2024
Rule 7: Creative drives response. Response builds brand. Media builds brand awareness. Never sacrifice response for creative. We're almost through our 10 rules for #PerformanceMarketing success - continue to follow along! #MarketingSuccess #DataDriven #MediaStrategy
If you're tuning into the Summer Olympics - which event has been your favorite to watch so far? NBCUniversal #SummerOlympics2024
We're counting down to the 2024 Opening Ceremony in Paris! 🏅 Last Summer Olympics (hosted in Tokyo in 2021), drew over 3 billion viewers across linear TV and streaming platforms. Will you be watching this year? Tune into NBCUniversal at 9AM PT/12PM ET as coverage begins with the preview show! #SummerOlympics2024 #TotalVideo #Advertising
Who knew that having a 'scatterbrain' could also mean being a media mastermind! 📺 Our CEO, Dick Wechsler, shares in our latest blog post how a scatter planning and buying strategy can outshine traditional methods in today's fragmented video market. Dive into his insights on the flexibility and advantages of this approach, especially in light of recent events! #MediaStrategy #ScatterMarket #VideoAdvertising
Today we're celebrating a special milestone: 10 years since Jena Mastrogiacomo joined our team! 🎉 Starting as VP, Client Services, Jena dedicated herself to building strong client relationships and delivering exceptional service. Now, as VP, Business Strategy, she’s bringing her expertise to new business proposals, strategic initiatives, and a variety of projects essential to our agency’s success. Jena’s commitment continues to inspire us all. Congratulations on your 10 year anniversary, Jena! We're thrilled to have you on the LWD team! #WorkAnniversary #CareerGrowth #WomenInBusiness
Today is #WorldEmojiDay 📅 and LWD is here to help to celebrate! Can you guess each of these 8 famous TV shows? 🏠🐉 👨⚕️❓ 🐻 🟡🪨 🚶☠️ 🏢 ❤️ 🏝️ 👶🌧️🦌
Get ready for the Major League Baseball (MLB) All-Star Game tonight at 8PM EST! ⚾🌟 Check out our Instagram story for some All-Star trivia and to see where to watch the big game!
Rule 6: Don't waste time, opportunities are fleeting. Identify and pounce. Run hard with the winners. Cut your losers ruthlessly. Stay tuned for the remainder of our Rules for Performance Marketing success! #PerformanceMarketing #MediaStrategy #ActNow
Our LWD softball team is really knocking it out of the park in this year's league! 🥎💪 Shoutout to our talented athletes, who won their home game this week (despite the heat)! #Softball #TeamSpirit #GameDay