Lumanu

Paul and I love learning from leaders who are shaping the future of advertising and entertainment. Recently, Paul sat down with Nicholas Wagner, a finance leader at Warner Music Group and WME | William Morris Endeavor. Some of my favorite quotes from Nick that shed light on the role of Finance in the Creator Economy: 💬 At the end of the day, I believe Finance needs to be a business enabler. What I think about is how can Finance improve our processes so that the business can move at their speed in order to meet or exceed their targets 💬 Receiving, reviewing, and approving creator invoices is time-consuming. Marketing lacks access to finance systems and has limited control over when creator payments are sent. Multiple employees touching payments without clear oversight exacerbates this issue. 💬 AP tools were built for B2B transactions between AP and AR functions across companies. They work well for traditional supplier relationships but start to become cumbersome when supporting large numbers of creators due to manual support required to assist with issues during onboarding and questions about payment status 💬 When any issue happens from vendor onboarding to late payments to receiving 1099s, creators are frustrated and take it out on their marketing point of contact. Resolving issues takes time and involves multiple people across both marketing and finance. #MarketingEfficiency #influencermarketing #CreatorEconomy 

Creator Marketing at ColourPop: video highlights Michelle Song and Tony Tran took the stage at GROW NYC to chat about how Lumanu supports ColourPop's #creatormarketing payments and budgeting. Our favorite soundbites: 1) Project-Based Budgeting: Michelle highlights how Lumanu’s project function makes tech cycles and budgeting a snap. 2) Quick Turnarounds: Tony emphasizes the importance of paying creators fast to keep those creative juices flowing. 3) Reliable Payments: Michelle shares how ColourPop’s creators love knowing they’ll get paid reliably and on time, strengthening relationships. #Marketing #CreatorEconomy #InfluencerMarketing #Lumanu

"Relationships are the only thing that's recession-proof... and AI-proof" - Tony Tran, CEO of Lumanu In a world where AI is transforming every industry, the value of genuine human connections stands strong. Whether it's collaborating with influencers, creators, or your local community, the power of relationships is unmatched. In Grow NYC's event on Wednesday Tony Tran, Nik Sharma , and Michelle Song of ColourPop dive into the future of creator collaborations. Here are some key takeaways: 1) Relationships Matter: Machines can't replace the power of human connection. 2) Anyone can be a Creator: From dermatologists to photographers, anyone with passion can create impactful authentic content. 3) Empowering Creators: Treat them like an extension of your team, give them the tools to self-manage, and focus on creativity over administrative headaches Curious about how to future-proof your marketing with strong relationships and seamless operations? Watch the full discussion and get inspired ;) Let’s keep building those recession-proof, AI-proof relationships! 🤝 #Marketing #CreatorEconomy #AI #Relationships #Lumanu #InfluencerMarketing #ContentCreation #FutureOfWork

Excite for Tony Tran and Michelle Song to give their Keynote session @ GROW NY SUMMER next week! 📅 Tuesday, July 9th 🕒 8:00 AM to 6:00 PM 📍Center415 at 415 5th Ave, New York, NY 10016 Michelle and Tony will take the main stage and dive into how to run successful creator marketing programs and tips to coordinate across teams (e.g. paid social and influencer) to drive results. Learn their tips and tricks on how to build a tech stack to run a program with a lean team. Interested in attending? We've got your free* ticket here --> https://lnkd.in/gAFjqe4d *free for retail brands, subject to review and approval by the GROW team

3 takeaways from our co-founder Paul Johnson's recent conversation and success story featuring Aly Gordon from U BEAUTY: 1️⃣ When taking Influencer Marketing in-house, a lean team needs to find tools that give leverage through efficiency (e.g. ShopMy & Lumanu) 2️⃣ To succeed, in-house teams need the time to focus on relationships and ideating WITH creators 3️⃣ Treating influencers like partners (not vendors) is a mindset for success

Ever wonder why influencer payments sometimes get stuck in the slow lane? 🚗💨 Tony Tran, put together some slides to highlight the different paths down the money flow maze 🌀. Check out his post and slide deck the ways brands, agencies, and platforms make payments happen. Want the inside scoop? Pop over to the comments or drop Tony a message. We’re here to demystify influencer payments for good! 💸🔗 #InfluencerMarketing #PaymentTransparency #Lumanu

🚀 How did MaryRuth Organics, a vegan vitamin brand, catapult to over $100 million in annual sales? By betting big on creator-driven content and winning big time! 📈 We caught up with Wyatt Lowe, Senior Director of Digital Growth, to understand their secret sauce: leveraging influencers, affiliates, and UGC creators to craft a brand presence that truly resonates. From producing cost-effective UGC content for paid social to tapping Lumanu for streamlined creator payments, MaryRuth Organics is setting the gold standard for modern marketing. 🥇 “UGC gives us top-notch content for direct response. It's not about follower count, it's about reaching the right audience,” says Wyatt. And they do it all while making their finance team's life easier with Lumanu! Intrigued? Dive into our full chat with Wyatt and learn how MaryRuth Organics is shaping the future of creator partnerships. 🚀🔥 #InfluencerMarketing #UGC #DigitalGrowth #MarketingSuccess #Lumanu Read the full story [here] ➡️ https://lnkd.in/gJrk86KD

What sets up a brand for a successful #marketing campaign? We talked with the glue that holds these campaigns together, talent managers, to get their insights 💡. Here's a sneak peak on what some of the most prestigious talent managers told us leads to influencer marketing campaign success: • Establish clear goals and KPI's • Trust the influencer and give them the the freedom to create • Establish a clear and consistent line of communication between the brand and influencer Read the full article ➡ https://lnkd.in/gNwBUEyz Special thanks to Jennifer Powell, Becca Bahrke, Leanne Perice and Eric Kullberg for their insights to bring this to life #influencermarketing #talentmanagers #creatoreconomy

We all know the chaos of juggling multiple influencer, affiliate, UCG and ambassador campaigns within and across teams — different goals, KPIs, and freelancers everywhere! It can turn into a logistical nightmare… 😫 We’re happy to announce Lumanu has your back with Lumanu Projects. Projects lets you effortlessly track budgets and payments, keeping everything organized and under control. 🗓 Lumanu projects delivers: - Control & Visibility: Set target budgets and automatically track spending against them. No more manual spreadsheets. 📊 - Efficiency: Group expenses, track budgets, and pay freelancers—all in one place. Time and money saved! 🕒 💰 With real-time budget summaries, both marketing and finance teams can get instant campaign budget and spend snapshots, ensuring smooth operations. Want to learn more? Check out our product release announcement. #Lumanu #Influencermarketing https://lnkd.in/gNXe87bH

Interesting ….