Lucy reposted this
How to Get Joe Rogan to Mention Your Brand (For Free!!) Last week, we landed a shout-out for our client, Lucy, from the #1 podcaster, Mr. Joe Rogan. Here's how to drive 5M+ impressions in five days: 1. Great Product + Brand 2. Strategic Partnerships 3. Little Bit of Luck Having a client with a great product and brand is foundational. People want to talk about it...for free. They want to tell their friends. It's the single best form of leverage for building out podcasts as a growth channel. And that's exactly what happened here. I remember jamming with Julio Miles on one of our weekly calls about how we could get to Joe if we got in good with his pals. The Valenz Media team got to work with our friends Cara Mitchinson and Paul DeLaurentis to lock in a long-term partnership for Lucy with Shane Gillis. Planting seeds. Did Shane slip Joe some breakers? Did the stars align? All I know is the endorsement from Shane on the pod was an excellent co-sign. And the organic mention from Joe? Perhaps a little bit of luck ;) We're having a blast working with Julio Miles and Grayson Golightly, scaling Lucy's podcast and YouTube partnerships. Thank you Rachel Valenzuela Malik for all your hard work. P.S. If you've made it this far and want to take Rogan's word for it, head over to lucy.co (use code: VALENZ at checkout) ;) #joerogan #podcastadvertising #youtubeadvertising #valenzmedia