Loop & Tie 🎁

Thanks a million — or should we say TWO million? This wouldn't have been possible without amazing customers like you 🥳

Why am I BREAKING A SWEAT trying to cancel my subscription?! 😰 Canceling an account shouldn't require jumping through hoops (shout out to Riverside.fm for making it ✨ delightful ✨). In fact, this tactic can hurt your reputation in the long run! In a marketing where every brand experience matters, stop making it so dang hard to leave — otherwise past users may never want to come back. Brendan Hufford and MK Getler-Porizkova weigh in 👇

Is somebody gonna match my freak? (sending 100 thank you gifts at once)

There are marketers. And then there's Brendan Hufford. Find me someone as sobering, pragmatic, and actionable as Brendan is. I'll wait. 🤔 Want to remove the drag from your bloated marketing strategy? Talk to Brendan. 🤔 Want to build a cohesive buying journey with useful content? Talk to Brendan. 🤔 Want to establish your brand reputation with clarity and confidence? Talk to Brendan. Get a taste of all he has to offer on this week's episode of Connected Brand. 🎙️ Pod: https://lnkd.in/eYu_hfzM 🎥 The Tube: https://lnkd.in/ebMr3HPx

It's not enough to have the best product/solution at an affordable price anymore. Your customers and employees want to be part of something bigger. 🌍 77% of consumers are motivated to make purchases from companies that are committed to making the world a better place (Source: Aflac CSR Survey) 🌍 93% of employees believe companies should lead with purpose (Source: Harvard Business School) 🌍 Brand image significantly improves when a company invests in corporate social responsibility (Source: Administrative Sciences) How are you demonstrating that you care about their priorities?

Dear Chewy, We think you're paw-some! We asked around to learn what brands folks are obsessed with, and your name kept coming up. Seems like there's a lot we could learn from you. Maybe you'd be interested in joining our podcast, The Connected Brand? Either way, we think you're the cat's pajamas! (you should sell those, btw) xoxo, Loop & Tie

This post contains 3 truths and a lie — can you guess the lie? A: Investing $250 annually per employee for employee recognition increases employee engagement by 21%. B: 40% of employed Americans report they would feel more motivated if they received recognition more often. C: Teams with low engagement usually have 18-43% higher turnover rates than highly engaged teams. D: Employee appreciation is nothing more than a fluffy feel-good cost center.

Check box marketing might actually be hurting your org 😬 If you’re thinking about marketing like a to-do list of tasks rather than a series of connected activities, you’re probably making mistakes like: ☑ Publishing boring, unhelpful blogs ☑ Sending annoying email blasts ☑ Putting out a podcast like every other podcast …that’s not good marketing, I fear. -- Brendan Hufford joins MK Getler-Porizkova for the latest episode of the Connected Brand podcast. Listen on Spotify or wherever you listen to your favorite podcasts!

First of all, this post was REALLY REALLY HARD to make My boss asked me to put together the best quotes from each episode of The Connected Brand so far... But when every episode is a masterclass in creating great customer, employee, and brand experiences, how am I supposed to pick just one great quote?! Well, here goes... Tell me how I did 🫣 -- Episode 1 - Christina Garnett, EMBA Episode 2 - Mark Kilens Episode 3 - Andrea 🤓 Lechner-Becker Episode 4 - Erin Levzow Episode 5 - 📸 Pete Vomocil Episode 6 - Steve Haase Episode 7 - Melissa Rosenthal Episode 8 - Lee Lee Ennis Episode 9 - to be continued this week... 😉

Here's how busy business leaders send 100s of client gifts in under 5 minutes 👇