Easy and breezy—just the way email personalization should be. ✨ We’ve launched 4 new features in Litmus Personalize to help you rev up your email strategy and accelerate results. 🫵 → Rule-Based Images → Add-to-Calendar → Custom Fonts → Merge Tag Management 🔍See how it works: https://lit.ms/4eleYLy Reminder: All Litmus plans include access to Litmus Personalize quick-start templates!
Litmus
Software Development
Cambridge, MA 25,725 followers
Litmus allows you to create, personalize, test, review, and analyze every email you send. #MakeEverySendCount
About us
At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
- Website
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http://litmus.com
External link for Litmus
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Cambridge, MA
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Email Marketing, Instant Email Previews, Advanced Email Analytics, Marketing Services, Email Optimization, Deliverability, Spam Filter Testing, and Email Marketing ROI
Locations
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Primary
Get directions
675 Massachusetts Ave, 11th Floor
Cambridge, MA 02139, US
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Get directions
Floor 3, 9 Devonshire Square
London, EC2M 4YD, GB
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Get directions
231 2nd Avenue
San Mateo, CA 94401, US
Employees at Litmus
Updates
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Coming right up 🫡 Did you know that with Litmus Personalize, you can cook up live email elements in just a matter of clicks? No coding experience is required to add things like live polls, rule-based images, and scratch-offs to your email campaigns! Deliver the 1:1 experiences subscribers expect–at scale–without the heavy lift. See how it works in our comments.
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What's the Litmus difference? It's: ✨ More features. ✅ More control. 🚀 Endless personalization. If 'Hello, {{FirstName}}' is the norm, is it truly considered a personalized email? We invite you to rethink email personalization, with elements like personalized images, scratch-offs, sentiment trackers, rule-based images—and so much more. Learn more in our comments. ⬇️
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Today, 45% of marketing teams use AI in their email campaigns, and 31% plan to invest more this year. 💭 Email marketing is entering a new era with AI-powered summaries from Google, Apple, and Yahoo. We’re watching these developments closely—especially with iOS 18's release this fall. Read on in the comments for insights on what we know now. ⬇️
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There's no better feeling than seeing your customers win! 🎉 Idaho Central Credit Union personalizes emails in 5 minutes or less with Litmus Personalize. They don’t just stop at using first names—they use elements like countdown timers to make their emails more engaging. Full story in the comments! ⬇️
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Help subscribers remember important dates with Add-to-Calendar—now available in Litmus Personalize! In just a few clicks, you can easily create custom add-to-calendar links that let subscribers take action directly from your email. Think: → Events → Webinars → An upcoming sale → Appointments → Important deadlines → Product launches See how it works in our comments! 👇
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