Branding + Websites for Ambitious Female Entrepreneurs | Empowering Women-Owned Service Businesses with Elevated Graphic Design | HypeWoman for other Badass Women
How much should you pay attention to graphic design trends when you’re working on your branding? Following broad trends might help your branding appeal to your target audience, but you don’t want to be so trendy that it looks dated before you’ve even had a chance to settle into your new brand (cautionary tale in this photo of me from the 1980s). A few questions to ask yourself to ensure brand longevity: 👉 Is the design complementing your messaging and making your message more clear? 👉 Are those extra design flourishes adding to the story you’re telling or are they just a superficial distraction? 👉 Did you make that design decision because it truly serves your goal or just because you liked it aesthetically? Asking those questions will help your branding stand out AND stand the test of time. ............ Hi 👋 I’m Caitlin! I help ambitious female entrepreneurs attract their dream clients with thoughtfully-crafted branding, messaging, and websites. If you’re ready to take control of your service business and increase sales, DM me and ask about my Branding Roadmap. #brandingdesign #branding #webdesign #womenentrepreneurs #femalebusinessowner