LocalFactor

At LocalFactor, the magic of advertising isn’t just in the data or strategy; it’s in the human connections we foster. 🌟 Our team goes beyond the numbers, weaving creativity and care into every campaign to ensure each brand’s story resonates with their audience. This testimonial shines a light on many of our core values: exceptional service, solutions oriented, dependability, teamwork and professionalism. We don’t just aim for success; we aim to create meaningful relationships that elevate individuals, teams and brands. Join us on this journey and experience the LocalFactor difference – where the heart meets the art of advertising. 💡❤️

A leading Rx brand historically used an endemic Rx Data provider for health and condition audience data for their campaigns. When they sought to build a community and drive engagement with their audience, LocalFactor saw an opportunity to drive scale, efficiency and performance, so our team proposed a strategic test to compare performance of custom LFIDs versus their traditional audience data partner. A custom LFID segment was built for each audience, keeping all other variables the same (i.e. creative, bids). Over several months, the LocalFactor team monitored and optimized each line item, comparing head-to-head performance. By leveraging our cookieless, geo-based approach to audience targeting, the brand was able to achieve 12x more reach, 50x more conversions, and a 267% boost in conversion rates. Maximize your campaign results with a different approach audience targeting! Contact us today!

Beyond the cross-channel benefits of our cookieless LFID audiences, advertisers recognize amazing cost efficiencies by: 📈 Winning more impressions with a different data-driven approach, moving beyond shrinking pools of traditional IDs 💸 Savings on third-party data costs, allowing more investment in working media 🎯 Improved KPI performance and reduced cost per key action Ready to harness the power of localized audiences at any scale? Connect with our team today!

What is an LFID? LocalFactor IDs, or LFIDs, are how we activate the Geo-Graph™ for advertiser campaigns. LFIDs scale to any level, from tight geo-targets to global campaigns, providing the foundation for omnichannel activation. By leveraging LFIDs, advertisers unlock efficient access to significantly more inventory compared to traditional ID-based solutions. This innovative technology allows us to reach the right audiences effectively, ensuring your campaigns achieve optimal results. Experience the future of advertising with LFIDs!

Elevate Your Video Strategy with Attention+! Struggling to maximize the impact of your vertical video assets? Meet Attention+, the game-changer for brands, agencies, and publishers! Transform any video asset, including Instagram, TikTok, and Facebook stories, into powerful cross-screen ads that captivate and engage audiences across the open web. 📈 Boost your ROI 📺 Create compelling ads effortlessly 🔍 Gain deeper insights with enhanced reporting 💡 Seamlessly repurpose content for extended reach Read more to discover how Attention+ bridges the gap between walled gardens and the open web, revolutionizing your video and social media game! 👉 Read the full blog post here: https://hubs.li/Q02J3rtj0

Google’s decision to retain third-party cookies has sparked significant discussion in the digital advertising world. At LocalFactor, we’re purpose-built for the future of advertising, prioritizing user privacy and innovative data strategies. Our latest blog by VP of Sales, Kevin Garrity, explores the implications of Google’s announcement and how our proprietary Geo-Graph™️ technology and LFG Performance Engine lead the way in this evolving landscape. 🔗 Read more and discover how we’re shaping the future of digital advertising: https://hubs.li/Q02HY16m0

Curious about Geo-Graph™️ technology? Let us explain! At LocalFactor, we’re revolutionizing audience planning and activation for digital advertising with our innovative Geo-Graph™️. Unlike traditional and new alternative ID frameworks that aim to map IDs to individuals, our Geo-Graph™️ enables us to analyze audience attributes at a granular geographic level to make smarter decisions about where to activate your campaigns. This approach enhances cross-channel scalability, efficiency, and consumer privacy, while ensuring your message reaches the right audiences. Interested in learning how the Geo-Graph™️ can elevate your campaign results? Connect with our team today!

🌟 Exciting Times at LocalFactor 🌟 Our team is dedicated to continuous improvement and here is the latest example. With recent enhancements, LocalFactor's Native Display campaigns are exceeding expectations, achieving CTRs 2-3x higher than industry standards. Made possible by our amazing Customer Success team providing outstanding support and strategic optimizations. Curious about our high-performing Native offerings? Reach out today to discover how we can elevate your campaigns!

Back-to-school shopping is kicking off earlier each year, with 22% of consumers having already started by early June! Spending surges typically span from late July to early August, where 57% of shoppers plan to complete their purchases online. LocalFactor’s Performance Engine integrates audience data, unique creative and premium inventory, ensuring seamless cross-channel campaign execution and maximum impact during time limited seasons. There is still time to drive sales - contact us to get in front of BTS shoppers now!

The CTV landscape is always evolving, as demonstrated by YouTube’s increasing presence in the living room. More than 1 billion hours of YouTube is viewed on TVs daily, and YouTube CTV viewership has grown more than 130% over the past three years. LocalFactor's Performance Engine integrates data-driven strategies to optimize campaigns across CTV, ensuring brands effectively reach their target audiences across not only YouTube, but all premium content. With advanced targeting, comprehensive planning, and real-time optimization, LocalFactor empowers brands to capitalize on the evolving landscape of CTV, driving superior performance and measurable results. Reach out to learn more on how to optimize your CTV campaigns: https://hubs.ly/Q02GnJrd0