🔥 As the Paris #Olympics kick off today, we're celebrating all the achievements of Olympic athletes over the years, both on and off the field. 🏅 When they're not focused on training, many medalists have channeled their competitive spirit into entrepreneurial ventures. Scroll through to see seven brands owned and run by some of the world's best athletes👇🏽
Highlight
Market Research
New York, New York 4,281 followers
Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.
About us
Highlight is an in-home product testing platform that lets you do good research fast. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.
- Website
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http://www.letshighlight.com
External link for Highlight
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Test and Learns, In Home Usage Tests, Product Testing, Product Research, Concept Testing, Attitude & Usage Studies, Benchmarking, and Market Research
Locations
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Primary
New York, New York 10019, US
Employees at Highlight
Updates
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Highlight reposted this
45 minutes left to register! Join Nate Rosen and Dana Kim as they discuss the latest trends in #CPG and #BFY, including some brand new research from Highlight on the "Better for You" space. We hope you'll join us live at 10am PT/1pm ET--but don't forget to register for on-demand recording access and free data insights! https://lnkd.in/gKuAVv8S
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Tomorrow's the big day! Join Nate Rosen and Dana Kim as they discuss the latest trends in #BFY #CPG 💡 Those who register can also look forward to a data insights report on "better for you" trends, fresh from the Highlight community, delivered straight to your inbox! We hope you'll join us tomorrow live--but don't forget to register for on-demand recording access and free data insights! https://lnkd.in/enNAmQsJ
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In 2023, Highlight was named one of the top 50 Most Innovative Suppliers in the Greenbook Research Industry Trends (GRIT) Report, the essential guide for market research, insights, and analytics professionals 👨🏽🔬 We need your voice once again to help shape the future of the insights industry! ✍️ If you think Highlight has earned it, we’d be honored if you would list Highlight as the Most Innovative Supplier in the industry: https://hubs.li/Q02G-wm00 📣 The GRIT survey takes just 15 minutes to complete--and this is your chance to share your industry insights and gain exclusive early access to the full report.
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Innovating products that are better for people and the planet is a multidimensional challenge. 🌎 Your team may be mission driven. 🌱 Your mandate may be to use more sustainable materials. 🏅 But you still need to go to market with a product that looks and tastes great, too. That's where in-home usage testing (IHUT) is crucial for ensuring your product ticks every box ✅ See how SnackFutures by Mondelēz International used IHUT--and how 14 other brands did, too--to win on shelf: https://lnkd.in/e_KrT_AH
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The Highlight team has had a blast this week at Quirk's Media NY! Huge thank you to mandy daneman, Target's Director of Owned Brand & Product Insights for Apparel & Accessories for joining us on the stage yesterday to share insights from their private label success stories 📈 💰 We'll be at booth 428 through the end of the day Thursday--come say hello 👋🏽 and ask us about physical product testing!
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Excited to partner with the Woxi team! 🤝
We are happy to announce that Highlight is joining our Woxi Ready partner program! Highlight's in-home lightning speed product testing frictionlessly feeds Woxi’s predictive analytics, combining a full understanding of consumer product experiences with how they impact the future sales of the new product. Learn more about Highlight https://lnkd.in/gEArpT3R
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Something big is in the works! 👀 Be a part of it beginning July 24: https://lnkd.in/enNAmQsJ
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We can't wait to see you at all Quirk's NYC this week! (by Quirk's Media 🎉 ) Come find us at Booth #428, and don't miss our session on Wed at 4pm in Room 2 with Target's Director of Insights for Owned Brand Apparel & Accessories, mandy daneman, and Highlight's CRO, Calista Corley! They'll be discussing the growing power of private label brands, and the opportunity retailers have to meet the moment with consumer-led innovation. https://lnkd.in/eCyn4iK5 See you there!
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3 things you may not know about whip cream innovators Whipnotic: 🍦 Only a few days short of the 2nd anniversary of their founding, they won Naturally New York's Pitch Slam! 🍒 Co-founder and president Tracy Luckow is a #CPG R&D scientist with decades of experience at legacy brands like PepsiCo, Danone, and Sabra Dipping Company 🍰 Whipnotic has 31 claims on their patented nozzle that swirls two substances together--and it can be used whether you're whipped cream, sunscreen, deodorant or any aerosol product. Learn more about this quickly growing brand (and be sure to try some for yourself! 😋) https://lnkd.in/ea79-fHj