Laura Loo Experience Design

Laura Loo Experience Design

Marketing Services

Cedar falls, Iowa 23 followers

Fractional CMO Crafting Delightful Brand Experiences for those in Wellness Tourism

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About us

I provide fractional marketing executive services to cannabis entrepreneurs. I work with owners on a monthly basis to develop their experience vision, understand their audience and build a customer journey map that gives them the blueprint to best determine channels, messaging, business/customer goals and internal procedures like feedback loops to provide a delightful experience for their customers. Public speaker for multiple podcasts, conferences and webinars coaching on the creative constraints of cannabis marketing and the importance of brand strategy and building a strong foundation with customer journey maps. Expertise I can support you with: Marketing & Brand strategy Understanding audiences and purchasing behaviors Graphic design for brand identity assets (e.g. presentations, webinars, collateral) Web design & strategy (e.g. web accessibility standards, SEO, UX/UI) SAAS / App product journey mapping & user testing Building membership & subscription models Content strategy Webinar, public speaking or pitch coaching Social media strategy Experiential Environmental Design Enterprise-level technology review and implementation

Website
https://www.CustomerDelightProcess.com
Industry
Marketing Services
Company size
1 employee
Headquarters
Cedar falls, Iowa
Type
Self-Employed
Founded
2020

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Updates

  • View organization page for Laura Loo Experience Design, graphic
    Laura Loo Experience Design

    23 followers

    Our Founder, Laura Hand joined Susan Burns on her podcast to talk about her journey of marketing and creating value for the Cannabis community. "We face a great challenge in cannabis marketing, but I call them creative constraints. It's about being intentional, planning, and leveraging thought leadership." ~ Laura Hand #cannabismarketing #customerexperiencedesign #fractionalCMO

    View profile for Susan Burns, graphic
    Susan Burns

    On-Call Business Partner & Attorney at S Burns Legal PLLC + Bodacious Women in Business podcast host

    🎙️ New Episode Alert: Bodacious Women in Cannabis Podcast! 🌿 I'm thrilled to announce the latest episode of the Bodacious Women in Cannabis podcast, where I had the pleasure of speaking with the uniquely bodacious Laura Hand of Laura Loo Experience Design. Laura's journey and insights are nothing short of inspiring, and I can't wait for you all to dive into this episode. Here are three key takeaways from our conversation: 1. Embrace Creative Constraints in Cannabis Marketing Laura shared her innovative approach to navigating the restrictive landscape of cannabis marketing. She calls these challenges "creative constraints" and views them as opportunities to be more intentional and strategic. By focusing on thought leadership, storytelling, and creating memorable experiences, Laura helps cannabis brands connect with their audience in meaningful ways. This is a must-listen for anyone struggling with the limitations of traditional marketing channels in the cannabis industry. 2. The Power of a Strong Network One of the most valuable lessons Laura emphasized is the importance of building and leveraging a strong network. She candidly discussed the challenges of working with unreliable partners and the necessity of validating potential collaborators through trusted connections. Laura's advice to always ask for payment upfront and to rely on your network for recommendations is crucial for anyone looking to thrive in this space. 3. Turning Tragedy into Purpose Laura's personal story is a testament to resilience and purpose. After experiencing profound family losses, she channeled her grief into a mission to help others through cannabis wellness. Her journey from a long corporate career to founding her own company, Laura Loo Experience Design, is both moving and motivating. Laura's ability to find light in the darkest of times and use her experiences to guide others is truly awe-inspiring. Tune in to hear more about Laura's incredible journey, her expert insights on cannabis marketing, and her heartfelt advice for women in the industry. This episode is packed with valuable lessons and inspiration for anyone passionate about cannabis and wellness. 🔗 Listen to the full episode here: https://lnkd.in/eH_aFEjs #BodaciousWomenInCannabis #Podcast #CannabisIndustry #WomenInBusiness #Marketing #Wellness #Inspiration #NewEpisode Thank you for your continued support, and I hope you find this episode as enlightening and empowering as I did! Warm regards, Susan Burns Host, Bodacious Women in Cannabis Podcast

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