Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business results. The Knotch platform is used by a high growth brands and Fortune 1000 companies across North America including many of the world’s leading financial institutions as well as Dropbox, Marriott, Nielsen, St. Jude, Square and more. To learn more and request a demo visit knotch.com.
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Distinguishing between outputs and outcomes is an ongoing challenge for content marketers 📈. But maturity in #contentmarketingeffectiveness is indicated by efforts that are tied to, and measured by, their relationship with those broader business goals. Learn more in our blog ⬇️: https://lnkd.in/e8-hSszx
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What #contentcharacteristics resonate with your audience? 📝 Which formats and topics engage them? 💯 What calls to action yield results? 🎇 Generative AI, when wielded strategically, can automatically uncover these insights, allowing for informed content optimization 📑. Learn more in our blog: https://hubs.la/Q02Gpvbl0
Now is the time to change how we look at our content’s worth. So, what’s a better model for measuring the performance of your content? One that clearly defines the outcomes to be achieved by your content marketing efforts. Learn more in our blog: https://lnkd.in/eGFGnunj
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You won't want to miss this conversation with Suku Krishnaraj, CMO of Sumo Logic, as he shares insights into his unexpected foray into #marketing, guided by a genuine passion for understanding customer behavior and market opportunities 🏦. Listen here: https://hubs.la/Q02GpQQv0
While AI can assist in content creation, it’s essential to maintain human oversight to ensure the accuracy, relevance and overall quality of the generated material. Our recent research revealed how marketers think AI-generated content compares to human output. Check out more data in our blog: https://lnkd.in/eP3j4JvN
At #ProsAndContent2024, we dove into the future of marketing, where data-driven storytelling and powerful visualizations are key. Learn how content now spans across entire organizations, influencing not just marketing but many other departments. 🏢 Ready to see how Knotch can help you harness the power of content? Request a demo today and discover the #futureofmarketing: https://lnkd.in/egWBdqri Insights from Nicole Baer and Jamie Domenici.
Another 🚨New Hire Alert! 🚨 We are thrilled to welcome Abe Anwar, Senior Product Manager, to the Knotch team! Want to learn more about Abe? Here are some fun facts: 1️⃣ Abe started his career as a frontend developer and then pivoted to being a Solutions Architect, Sales Engineer, and finally landed on being a Product Manager. 2️⃣ A big movie fan, he equally enjoys Hollywood and Bollywood films. 3️⃣ Abe seems to have a knack for bumping into celebrities, with a list of 40 such encounters.
At #ProsAndContent2024, we discussed the importance of using journeys as frameworks to develop the right experiences. It's about insights, testing theories, and serving audiences by tracking KPIs. Content teams should focus on the audience, the channel, and their needs, rather than just the content itself. 📈 Ready to elevate your content strategy? Request a Knotch demo today and see how we can help you measure what matters: https://lnkd.in/egWBdqri
What is the true power of AI, and how are #modernmarketing teams currently using it? Check out our infographic to learn more ➡️: https://hubs.la/Q02GYcQj0
Why was #ContentConnect2024 so unique? Michele Fino shares her insights on why this event stands out in a sea of NYC conferences. “I love these conferences because... the nucleus of it is content." Join us in celebrating the power of content, and discover why Content Connect was the must-attend event for content-centric #marketers around the country. 🌟 Watch it on demand now: 👉 https://lnkd.in/esHa-mmJ