Kapang

In the rapidly changing world of digital broadcasting, content creators and broadcasters are constantly on the lookout for monetization models that work. While YouTube has been a game-changer for individual creators looking to monetize their content, its limitations become apparent when it comes to TV programs and movies. This is due to the fact that YouTube's platform is predominantly focused on user-generated content. To learn more about the differences between YouTube's monetization model and professional CTV platforms, check out this informative article: https://lnkd.in/exxYn9Ca #DigitalBroadcasting #MonetizationModels #YouTubeVsCTV

We use addressable.... always

Are you interested in creating and operating a profitable FAST channel? Look no further! We have everything you need to know about succeeding in FAST. Check out our secrets to running a profitable FAST channel here: https://lnkd.in/e4Qts6Es #FAST #broadcasting #content #addressable #streamingmedia #television #ctv

Content owners, are you tired of receiving only a meager slice of the ad sales pizza? Look no further than Kapang adX! They have introduced a new recipe for success that ensures content owners get their fair share. With each ad dollar treated like a pizza, Kapang adX's innovative approach ensures content owners are no longer left with barely enough to sustain their operations. Check out their solution here: https://lnkd.in/exSZACvD

In the world of digital advertising, automation has brought a revolution in the way ads are bought and sold. Programmatic ad trading platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry matures, a pressing issue has come to the forefront: the distribution of ad revenue. Want to learn more about the Kapang AdX approach to programmatic efficiency? Check out this informative article: https://lnkd.in/eujVaN7Z #digitaladvertising #programmaticadtrading #streamingmedia #fastchannels

We fix this problem....

In the FAST channel ecosystem, it seems that the more routes connecting advertisers to content channels, the more convoluted things get. With over 100 such routes spread across various platforms, inefficiencies and fierce competition for revenue have become the norm. As the saying goes, "too many cooks spoil the broth." Check out this insightful article on the state of affairs in the FAST channel industry. #FASTchannel #advertising #content #fragmentation https://lnkd.in/eK6Spxe5

In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/eu3wRpHf

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/eBjVeqsP #StreamingIndustry #ContentCreators #TelevisionDotcomBoom

View TV Studios – In the rapidly evolving landscape of streaming television, View TV Studios stands out as a visionary, recognizing that content is not just king—it’s the cornerstone of the entertainment industry. With a steadfast commitment to this principle, View TV Studios is expanding its horizons, embracing both television and movie content to empower brands in building Free Ad-Supported Streaming TV (FAST) channels. This strategic move is not just about diversification; it’s about creating profitable partnerships that bypass the labyrinth of technical fees and accelerate the journey to market. https://lnkd.in/d48YqzMm