JSB Media, LLC

The short answer: YES Paid media is a key driver in increasing visibility and driving traffic. This is why identifying and building out your target audience is crucial. You want to ensure you’re putting money behind an audience who is actually interested in your brand! #PaidMedia #AudienceEngagement

An excellent example of clever, timely, and innovative #BrandMarketing here from Field Roast!

"In the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms. Traditional one-way and two-way communication models give way to omnidirectional communication." In this new landscape, HBR writes that the boundaries of branding are more and more blurred -- brands today are traditional entities like companies, products, and institutions, in addition to less conventional things, like ideas, people, or communities. Navigating this increasingly complex space means one thing: we have to shift our approach to modern-day #BrandMarketing. #Marketing #Omnichannel

We’re looking at things beyond reach and frequency these days. Performance-based metrics are the bread and butter of everything we do right now. This is how we ensure ads are driving real and tangible business results. #CTV #Streaming #ShoppableAds

The evolving definition of "premium" content in advertising is crucial for the industry's future. "Premium" now considers the content environment and sales methods, with streaming services and first-party data becoming key factors. This redefinition could reshape advertising strategies and industry standards significantly. #Advertising #ContentMarketing #DigitalAdvertising

The resurgence of movie theater attendance post-pandemic has led to a significant increase in OOH cinema advertising. Disney's "Inside Out 2" had a strong box office opening, encouraging more brands to advertise in theaters. Spending on ads rose 41% YoY in Q1 2024, reaching $42 million. People are flocking back to the movies and advertisers are taking note! #OOH #AdTrends

Without creativity, there would be no advertising! Boutique agencies like ours offer a unique approach to creativity. Our small nature allows us to provide personalized service, innovative ideas, and flexibility. This is how we’re able to craft unique and tailored campaigns with ease. #Advertising #BoutiqueAgency #Creativity

The "rebranding" of the water space is notable. This is proof that nothing is ever too boring if you give it a personality. And yes, even water can have some ✨pizzaz✨.

Global ad revenue is set to spike by 7.8% this year, hitting nearly $1 trillion. That milestone is being hit even sooner than expected – by 2025! Digital advertising is the undisputed champ, making up 70% of total ad revenue this year, and it's only getting bigger. By 2029, we're looking at nearly 75% domination. With that, AI is also set to power 94% of ad revenue by 2029. Exciting times now and ahead in this space! #FutureOfAdvertising #AIRevolution #AdTech

Creative 🤝 Data Creativity brings the ability to craft compelling stories, evoke emotions, and capture attention, while data provides insights into audience behaviors, preferences, and trends. One needs the other to be successful in this business… it’s that simple! #AdvertisingTips #DataDriven #Creative