Start-up Leadership | Advisor | Governance | Data Privacy Law | Gen AI, LLMs | Risk Management | Cyber Security | Cloud | DevOps | SaaS | Managed Services
IWN
Information Services
Creating Startup Success with GTM Strategy & Selling Plans that Source Early Customers & Validate Product-to-Market fit.
About us
Only 10% of Startups succeed, and the #1 reason is not having a product-to-market fit. Bringing in permanent hands-on sales and marketing leadership often happens when the founders think the product is ready to "sell" because they are costly resources. The problem is that without GTM Strategy & Selling Plans and the ability to source the first 3-5 customers, how do you validate product-market fit? We provided experts to do that on a fractional or project basis. SERVICES INCLUDE Assessing Product Market Fit To Identify Target Customers • What do you have? • What exactly is the problem you solve? • Who has that problem? • What are they doing about it? • What other vendors are trying to solve the problem? • Why will customers buy from you? • What is the best way to engage with prospects? Developing the GTM Strategy & Selling Plan • How do we get the first customers/design partners? • What are our taget distribution channels (SI's, MSPs, VARs etc.) • What's does the guided buying process look like (how to we win the business) Managing End-to-End Sales Cycle • Sourcing and Signing Early Customers • Creating Campaigns (email & LinkedIn) • Lead Generation • Outbound Prospecting • Content creation, LinkedIn articles, Blog Posts • Holding Initial Sales Call (s) • Booking Demos • Developing Solution Proposals • Managing Beta Program, Paid PoC and evlautions with success criteria • Closing Deals Turn-key Sales Operation • Fractional 'hands-on' Sales Leader • Dedicated or Fractional BDR • Sales Staffing • Temp-to-hire • Direct Placement
- Industry
- Information Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2013
- Specialties
- GTM , Sales, Product Launch, Startup, Cyber Security, AI/LLM, Data Governance, Analytics, and Management Consulting
Updates
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Start-up Leadership | Advisor | Governance | Data Privacy Law | Gen AI, LLMs | Risk Management | Cyber Security | Cloud | DevOps | SaaS | Managed Services
#cisos #effectivecommunication #cybsecurity #funding #budget #boardofdirectors #csuiteleaders #riskmitigation #sec #gdpr #ccpa #grc #lawsuit #fines #regulatorycompliance #brandprotection #competitiveadvantage #privacy #dataprotection #databreach
A Risk-based Approach to Cybersecurity, Gaining Support from the C-Suite, and the Board of Directors: DoCRA
John Johnson on LinkedIn
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Start-up Leadership | Advisor | Governance | Data Privacy Law | Gen AI, LLMs | Risk Management | Cyber Security | Cloud | DevOps | SaaS | Managed Services
How to avoid lawsuits and massive fines in the event of a Data Breach #sec #databreach #compliance #negligence #classaction #riskmanagement #ciso #governance #grc #riskassessment #costsavings #cyberdefense
There’s a Costly Disconnect Between Common Cybersecurity Risk Management Practices & What Regulators Are Looking for Post Data Breach…
John Johnson on LinkedIn