To wrap up #IPGMBResidency2024, our interns were challenged with developing and pitching an end-to-end media plan to a panel of judges consisting of agency leadership and our valued clients. We were impressed by their creativity, innovation, and passion for developing impactful campaigns and marketing solutions! A huge congratulations to the winners of this year's Residency Pitch Competition! Your hard work and dedication to the program have truly paid off. We're excited to see what you accomplish in your future careers in the world of advertising and marketing! IPG Mediabrands
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
-
https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
-
Primary
100 W 33rd St
New York, NY 10001, US
-
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
-
Exciting news from India! IPG Mediabrands is thrilled to announce the opening of our stunning new facility in Pune, designed to support our amazing team and foster collaboration. We love connecting with our teams around the world, and this new hub is a testament to our commitment to growth and innovation!
Jarrod Martin , Ankita AGARWAL and Kris Biti join IPG Mediabrands India CEO Shashi Sinha and team in Pune, #India for the launch of a new #IPGMediabrands state-of-the-art office facility spanning 62,000 square feet with rooftop sports facilities, a gym and walking track, crèche facilities for employees' children, a 24-hour canteen service, and agile workspaces designed for collaboration. The new #Pune office marks a significant expansion of the network’s footprint in India, serving as a pivotal hub to over 500 clients globally. Margaret Kohler Tom Amies-Cull Caitlin Wroblewski IPG Mediabrands India Interpublic Group (IPG) Acxiom KINESSO #office
-
+2
-
Our collective agencies are always looking for meaningful ways our clients can connect with audiences authentically. Last weekend's #Lollapalooza activation from Mediahub Worldwide and Ulta Beauty is an incredible example of this coming to life!
This past weekend, our client Ulta Beauty brought the joy of beauty to Chicago’s #Lollapalooza music festival! As the exclusive beauty-retailer of Lollapalooza, Ulta Beauty had a 20x20 on-site activation space called Ulta Beauty’s House of Joy. Attendees could enjoy a complimentary glow-up with hair tinseling, temporary hair color, and a glow bar to keep guests looking radiant all weekend. Ulta Beauty Reward Members were also able to receive exclusive and customizable makeup bags, filled with goodies from some of their favorite brands. So proud of our Mediahub U.S. team for bringing this activation to life with IPG Mediabrands, Live Nation Entertainment, and TikTok!
-
What does authenticity mean in a world shaped by Artificial Intelligence? At Digital Hollywood's The AI Summer Summit, Adam Simon, Managing Director of IPG Media Lab, joined other industry leaders to explore how AI is transforming the way brands connect with audiences. He shared valuable insights and discussed how AI is revolutionizing the meaning of authenticity for brands, creating a paradigm shift in how brands connect with consumers. Watch the full session here: https://lnkd.in/exizs7AA #DigitalHollywood #AIInnovation #MarketingInnovation UM Worldwide
-
Understanding the evolving travel landscape is crucial for reaching a growing audience. Mediahub Worldwide's Zïa Bailey Maldonado, PSPO explores the latest on multigenerational travel and provides valuable strategies on how to foster and build connections with multi-gen families in The Drum's Travel and Tourism focus.
By the end of 2024, the number of people living in multigenerational households in the U.S. is expected to reach 75 million. As economic shifts drive more families to live and travel together, Mediahub’s Zïa Bailey Maldonado, PSPO, U.S. Research Strategist, shares insights on the rise of multigenerational travel and how brands can tailor their strategies to engage the whole family, including grandparents, who often play a major role in the trip planning process. Read more via The Drum's Travel and Tourism focus here: https://lnkd.in/gpFShG8u
-
Our collective agencies are continuously at the forefront of solving the industry’s most daunting challenges. In the latest AdExchanger article, Amazon's Dave Katz outlines the ways in which KINESSO is partnering with Amazon Ads to provide better and faster measurements and insights to end the “doom loop.”
Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy
End The Insight Doom Loop | AdExchanger
adexchanger.com
-
Exciting news to kick off the week! IPG Mediabrands has been recognized by RECMA - Research company evaluating the media agency industry as the fastest growing holding company over the past three years! With an outstanding 45% growth rate, we stand as an industry leader making strides through our innovative strategies, best-in-class technology and holistic approach to digital media, analytics, and content marketing. This achievement is a testament to the dedication of our incredible agency teams across the world. #IPGMediabrands #RECMA #DigitalMedia
-
IPG Mediabrands reposted this
Digiday tapped Luke Stillman, CFA, our EVP of Market Insights, in light of recent developments in cryptocurrency advertising. Our Intelligence team has observed a steady increase in global advertising spending by Coinbase in the first half of 2024, signaling an industry-wide initiative to change public perceptions of the technology. To delve deeper into our outlook on the future of cryptocurrency advertising spend and expectations for an increase in advertising budgets, read the full article on Digiday: https://lnkd.in/d7uQQY6w
Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
digiday.com
-
Our Residents will be the next wave of media industry leaders! The Residency, IPG Mediabrands' internship program, offers an inclusive and comprehensive experience for aspiring media professionals. As Ralph Nader explains, it takes a village of diverse teams across our collective of agencies, including our exceptional L&D team, DEI team, recruiters, HR business partners, and more, to build a successful program and strong community. Our interns gain real-world exposure, valuable work experience with client teams, top-tier industry training, and dedicated mentorship. This program touches on many facets of business, showcasing how collaboration across various teams provides critical context to the work we do. Follow us for updates on our Residents' exciting journeys and incredible achievements! #IPGMBResidency2024
-
Another great Beet Retreat in the books. Earlier this week, Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, joined several industry leaders to discuss navigating the new media mindset. Together, they unpacked the latest trends in the ever evolving media landscape and the strategies they swear by to keep pace in a marketplace powered by advanced tech and big data. #BeetRetreat Beet.TV
Power trio of Chrissie Hanson from OMD USA, Cara Lewis from dentsu and Maureen Bosetti from IPG Mediabrands in conversation with Tameka Kee at the #BeetRetreat Berkshires.