Inuvo, Inc

Another cookieless myth busted with IntentKey! 👏 The IntentKey Insights Dashboard delivers unparalleled insights, giving advertisers a competitive edge in campaign performance, optimization, and attribution across all programmatic channels. • Visual Performance Tracking • Real-Time Campaign Monitoring. • High-Scoring Intent Signals • Audience Concept Groupings • AI-Generated Personas • TV Program Relevance • Geographical Insights • Spend Performance & Tactic Analysis Find out more: https://ow.ly/2RzG50SBOC5

Stephen Curry joining Team USA, Biden's viral mix-up, and Paolini's epic Wimbledon match are just a few of the moments that shaped trending concepts in the Audience Discovery Portal this week. Scroll to see the buzz-worthy concepts shaping the week and how IntentKey's advanced analysis uncovers early trends and niche topics. Haven't tried it yet? Build your own model in the Audience Discovery Portal by simply typing in a concept. Discover inferred demographic data, weekly and monthly growth rates, and more. The portal offers just a glimpse of IntentKey's full cookieless targeting + insights capabilities. Build your own model: https://portal.inuvo.com/

Inuvo Sales Director, Christina Reid Smith, reveals to GiveWP's Camber Clemence how IntentKey was able to leverage negative sentiment to supercharge a campaign. 🚀 IntentKey AI continuously learns from the open web, uncovering early trends, niche topics, and high-value audiences that cookie-based targeting misses, making it a game-changing tool for the non-profit sector and beyond. Curious to learn more? https://ow.ly/y0ca50SzOUw #nonprofit #nonprofittech #donorengagement

🏅 The USATF 2024 Olympics roster is set, and Paris awaits! With Olympic fever in the air, enthusiasts everywhere are tuning in. Get in front of them at the most exciting moments with Inuvo's Olympic-ready audience models. Seamlessly integrate these models into your marketing strategy through our managed services or self-service PMP. Powered by our proprietary AI, IntentKey, our models analyze patterns and trends across the open web to make probabilistic decisions based on concepts. Discover more: https://ow.ly/AGVP50SyRHl #Paris2024 #OlympicsAdvertising #AudienceModels

Myth or Fact? Switching to cookieless or ID-free solutions means less ad relevance. 🤔 Myth! With IntentKey AI, you can target users based on WHY they visited URLs, not WHO they are. 🎯 https://ow.ly/pJT050Sv15C

Happy Independence Day from all of us at Inuvo! 🇺🇸 Celebrating freedom, unity, and the pursuit of innovation. Our offices will be closed today in observance.

Reach the most dedicated sports fans streaming the Paris Olympics on digital platforms with our ready-to-activate "Stream Team" audience model! 🏅 IntentKey AI analyzes the web to uncover patterns and trends that power our models, allowing you to connect with your target audience in real-time—no cookies or personal information identifiers needed. 👏 Activate this model or any of our others through a PMP, or let our team manage them for you. Learn more: https://ow.ly/9upK50Su9g5 #Paris2024 #OlympicsAdvertising #AudienceModels #CookielessTargeting

Kicking off the start of the month with our July work anniversary Inuvians! 🙌 As we celebrate another year of dedication, growth, and collaboration, we thank you for your hard work and commitment. Here's to many more years of success together! 💚 Hidayat Teonadi - 17 years 🎉 Eric Tilbury - 11 years 🎉 Elise Williams Rikard Rikard - 10 years 🎉 Jeremy Torres - 2 years 🎉 Benito Maldari - 1 year 🎉

Think cookieless targeting solutions reduce precision? 🎯 It's a common misconception! Learn more about Intentkey's AI-powered audience models: https://ow.ly/lkuM50SsWny #adtech #aiadvertising #cookielessfuture #cookielesstargeting #audiencemodels

I'm thrilled with the recent DMs I've received about how our technology works at Inuvo, Inc We've built our own patented concept graph, which includes concept bricks containing probabilistic data related to various concepts, geographic relevance, and demographic relationships. To create a custom model, you simply input text data specifying your target, such as a model for people interested in the Michael Jackson biopic movie. We don't segment users; everything is processed in real-time. We handle bid requests by making probabilistic decisions based on the concepts and geographic information (down to zip code) extracted from those requests. This helps us determine whether to serve an ad based on the insights from our concept bricks regarding concept relationships and trending geographic data. Our system can operate in both ID and ID-free environments, as we extract concepts from either the available ID and/or the full URL in combination with the zip code information in the bid request. We avoid making decisions at the domain or subpath level, as that's not granular enough for our needs. In terms of performance analysis, we remove user IDs from the equation entirely. Our focus is on how your spending impacts your client's KPIs. This approach allows you to optimize beyond user-tracked CPAs and allocate budgets effectively to truly move the needle, rather than just reporting a low CPA or high CTR that doesn't provide meaningful insights. These models are available via managed service where my team handles the buy for you or self service in your DSP of choice.