Interdependence Public Relations reposted this
Earned media. It's one of the only forms of marketing that people seek out. When was the last time you went searching for an ad? On the other hand, everyday people seek information, education, inspiration. That's where earned media comes in... public relations, influencers, content. We weave brands into stories in an authentic way. So today when you're Googling "last-minute gifts for mom" or "the best outdoor furniture for summer", there's likely a PR person to thank for giving you that inspiration. #PRappreciation #earnedmedia #PR #publicrelations #earnedfirst