Publica by IAS VP James Wilhite’s new video series offers in-depth explainers on the CTV landscape with expert insight to give viewers a better understanding of this exciting medium. In the first episode, James takes us through the programmatic-buying process and how brands use CTV to connect with streaming audiences. Watch below. #CTV #Programmatic #SSP #DSP #Advertising
I’ve started a new series of videos to train people who are new to CTV advertising. I’ll be posting a new video every week for the next couple of months. Share a comment here or on YouTube with any questions or topics you’d like me to cover. https://lnkd.in/gyu_2yEt