We are looking for a social media, content creation, all around marketing rockstar to join our mission to bring our message and brand to the masses!!!
Our ideal partner has the ability to execute the following at a high level delivering quality in a timely manner and works well under pressure to meet deadlines:
1. **Market Research:** Conduct research on industry trends, competitors, and target audience to inform marketing strategies.
2. **Campaign Planning:** Develop comprehensive digital marketing plans, including social media, email, and content marketing.
3. **Content Creation:** Generate engaging and relevant content for various digital channels to attract and retain the target audience.
4. **SEO Optimization:** Implement and optimize content for search engines to improve online visibility and rankings.
5. **Social Media Management:** Create, schedule, and analyze content across social media platforms to enhance brand presence and engagement.
6. **Email Marketing:** Design, execute, and analyze email campaigns to nurture leads and maintain customer communication.
7. **Paid Advertising:** Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display ads.
8. **Analytics and Reporting:** Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing strategies and provide insights for improvement.
9. **Conversion Rate Optimization (CRO):** Identify and implement strategies to improve website and campaign performance for higher conversion rates.
10. **CRM Management:** Utilize Customer Relationship Management (CRM) systems to organize and streamline customer interactions and data.
11. **Influencer Collaborations:** Develop and maintain relationships with influencers to leverage their audience for brand promotion.
12. **A/B Testing:** Conduct experiments to optimize various elements of digital campaigns, such as ad copy, landing pages, and email subject lines.
13. **Customer Segmentation:** Segment target audiences based on demographics, behavior, and preferences for more personalized marketing.
14. **Social Listening:** Monitor social media and online platforms to understand customer sentiment and industry discussions.
15. **Stay Updated:** Keep abreast of industry changes, emerging technologies, and digital marketing trends to adapt strategies accordingly.
* Must be able to show a proven track record of success in growing social media presence that resulted in a significant increase in sales-This is a 1099 position and will cover the IDG brand as well as a sub company FYI*
Message Carol Ann Congelos to set up an interview!
