Why is AI adoption slow among news media staff? "One reason is that staff members are so busy that learning how to use a new tool appears to be another chore they need to set aside time for," INMA Generative AI Initiative Lead Sonali Verma writes.
International News Media Association (INMA)
Online Audio and Video Media
Dallas, TX 8,471 followers
The world's leading provider of global best practices for news media.
About us
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- Website
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https://www.inma.org
External link for International News Media Association (INMA)
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- Dallas, TX
- Type
- Nonprofit
- Founded
- 1930
- Specialties
- marketing, business models, news media, newspapers, online, journalism, subscriptions, advertising, data, and product
Locations
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Primary
P.O. Box 740186
Dallas, TX 75374, US
Employees at International News Media Association (INMA)
Updates
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INMA Elevate Scholarship recipient Thomas Flax is broadcast editor for the Austria-based streaming programme “Vorarlberg Live.” He has focused on expanding new digital video formats and also plans to test local video documentaries alongside live broadcasts to create added value and focus on the subscription business.
INMA Elevate Scholar: Thomas Flax of Russmedia
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As part of its campaign to raise awareness of its brand among young readers, F.A.Z. used real-time marketing to tailor the ads to the editorial environment and pick up on the article’s topic.
F.A.Z. targets 25- to 35-year-olds with awareness campaign
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The DRIVE initiative was able to analyse user needs by date and time. What they found, for instance, was that readers on Mondays are looking for “divert me” articles. INMA Newsroom Transformation Lead Amalie Nash shares insights into DRIVE's findings in her latest blog.
DRIVE partnership hones in on user needs model
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During this week's Webinar, INMA's Grzegorz Piechota, Nick Moar of DMG Media in the U.K., Nic Newman of Reuters Institute, and Santiago Nasra of La Nación in Argentina, discussed what’s effective in attracting audiences and how the landscape continues evolving.
News media companies can attract audiences in the changing era of AI
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The grand finale of Malayala Manorama's “Read & Win” quiz competition for students in grades nine to 12 aired as an 11-episode TV show on the Manorama News channel. Uma Abraham
Malayala Manorama initiative instills daily newspaper reading habits in students
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Thanks to a specially built data dashboard, Crosstown LA can cover stories in news deserts, often under-served neighbourhoods, that exist in Los Angeles itself. Cecilia Campbell
Crosstown LA uses public data to create hyper-local journalism
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In her latest blog, INMA Newsroom Transformation Initiative Lead Amalie Nash explores how the DRIVE initiative has focused on eliminating “ghost articles.”
DRIVE publishers focus on eliminating “ghost articles”
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How can traditional media adapt to compete with emerging digital models? What are the most effective strategies to increase audience engagement on platforms? INMA's Grzegorz Piechota shares his thoughts on challenges and opportunities facing the news media industry.
The “tsunami of AI content” could lead audiences back to trusted journalism sources
inma.org
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We are excited to share some of our speakers for next week's South Asia News Media Festival! Super grateful to the many volunteers who make our conference the best in the news industry. Sridhar Aranala, Puneet Avasthi, Rajeev Beotra, Anubha Bhonsle, Sandeep Bhushan, Sabrina Daryanani, Karan Grover, Md.Tajdin Hassan, Aditi Mishra, Dhruba Mukherjee, Grzegorz Piechota, Smita Salgaonkar, Ashok Sharma, Suparna Singh, Sumeet Singh, and Prashant Verma. Want to join us next week? Register now at https://lnkd.in/g2M287zZ