Fact ✅ or fiction 🚫: My adtech platforms will take care of anything needed before deprecation. Find out in our "fact or fiction" series from Lucas Long and InfoTrust. 🎬🍪 #ThirdPartyCookies #FirstPartyData #CookieDeprecation
InfoTrust
Advertising Services
Cincinnati, OH 4,542 followers
Accelerating the transition to privacy-centric digital marketing.
About us
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.
- Website
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https://infotrust.com
External link for InfoTrust
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Cincinnati, OH
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Google Marketing Platform, Google Cloud, Google Analytics 4, GA4, Google Analytics 360, data science, data visualization, data governance, privacy audit, privacy, consumer privacy, GA360, tag management, digital analytics, Google Analytics, data privacy, data governance, BigQuery, Google Tag Manager, and analytics
Locations
Employees at InfoTrust
Updates
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✨ Ready to ditch the spreadsheets and focus on what truly matters? Check out our blog post on how Campaign Manager 360 transforms marketing teams by providing clarity, boosting efficiency, and fostering a proactive work culture. Learn how CM360 can help your team optimize campaigns and drive remarkable results! https://bit.ly/3Lt8JrL #MarketingTools #CampaignManagement #Efficiency
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Fact ✅ or fiction 🚫: There are alternative solutions to third-party cookies for advertising use cases. Find out in our "fact or fiction" series from Lucas Long and InfoTrust. 🎬🍪 #ThirdPartyCookies #FirstPartyData #CookieDeprecation
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Join us on July 16 to learn from Jared Fisher, Victoria Kalyniuk, and Trisha Dhotkar GA4 Data Reporting Strategies: Essentials for Building Your Data Pipeline Time: 10:30am EST #ga4 #BigQuery
Join us tomorrow (Tuesday, July 16th) @ 10:30-11:30 AM EST as we dive into GA4 data pipeline strategies and ways users can get the most out of their #GA4 data. https://lnkd.in/ghHat_UQ
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InfoTrust reposted this
InfoTrust first earned its Google Marketing Platform Sales Partner certification in 2012, and has proudly resold and supported Google Analytics 360 since that time. Today we're thrilled to announce a new chapter in our GMP journey, as we are now officially resellers of Display & Video 360 and Campaign Manager 360. https://lnkd.in/g2xXw2kQ #gmppartner #googlemarketingplatform #campaignmanager #dv360
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What's one piece of advice from InfoTrust Chief Growth Officer Michael Loban to help you get ready for the decline of third-party cookies? Start focusing on maximizing your own data for the cookieless future! In his recent article published on MediaPost, Loban emphasizes the importance of utilizing first-party data to achieve successful marketing, advertising, and a competitive edge as third-party cookies become obsolete. Read more: https://bit.ly/4cSLi6E
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Summer of 2024 not only has the Paris Olympic games, but InfoTrust's InfOlympics! InfoTrust's InfOlympics is where fun and fitness come together for a greater cause! 🏅 Our team isn't just competing; we're building a stronger, healthier community both inside and outside the workplace. A friendly reminder to get up, and go play! https://bit.ly/3XYpaUv
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🎯 Discover how Display & Video 360 enables advertisers to reach their ideal audience with unmatched precision. Our blog post explores the benefits of DV360, including advanced targeting options and integration capabilities with other Google tools. Whether it's display, video, or mobile, DV360 has you covered. Read more about how to maximize your ad spend and campaign performance! https://bit.ly/3VVTTil #AdTech #TargetedAdvertising #DV360
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Fact ✅ or fiction 🚫? Third-party cookies won't be fully deprecated on Google Chrome until early 2025. So... advertisers won't feel the impact until then? Find out in the second "fact or fiction" video from Lucas Long and InfoTrust. 🎬🍪 #thirdpartycookies #firstpartydata #cookiedeprecation
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🍪 The deprecation of third-party cookies is set for early 2025, but what does this mean for your digital strategies? Our newest blog post demystifies the common misconceptions and lays out actionable steps for marketers. Stay ahead of the curve by exploring alternative solutions and preparing now. https://bit.ly/3XWOiuv #MarketingStrategy #CookieDeprecation #AdTech
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