Incredible Marketing

Update for Aesthetic Providers in Australia 🇦🇺 The Therapeutic Goods Administration has introduced new restrictions that impact the marketing of medical aesthetic products online. According to the TGA, influencing consumers about the use or supply of prescription medicines through advertising is now prohibited. This includes popular cosmetic substances like botulinum toxins and hyaluronic acids. Phrases such as "wrinkle-reducing injection" and "dermal fillers" are no longer permissible. While these changes technically took effect in December 2023, guidance documents were released late January. The restrictions are coming out faster than the guidelines! Providers must quickly adapt their marketing strategies across websites, social media, SEO, and advertising to comply. Read our full article about the changes here: https://rb.gy/dwyfku and stay posted as we're working on a comprehensive strategy to help you navigate the new landscape!

If you're passionate about innovation, creativity, and seeking a workplace that values individuality, we could be your match! We are now recruiting for two key positions. Incredible Social Ads Specialist: you'll lead the charge in implementing, optimizing, and reporting on digital ad strategies across social platforms for our clients. Incredible Account Manager: you’ll work directly with our medical clients to develop and manage strategy and work directly with our social media, SEO, content, email marketing, and paid ads teams to deliver highly effective campaigns. Visit our Careers page https://lnkd.in/eAwj_2z to learn more about the positions and to apply!

Are you looking to make a splash on Threads? Here are three strategies that can help you connect with your audience in a meaningful way: ✅ AMA Sessions: One of the most effective ways to engage with your audience is by hosting an 'Ask Me Anything' session. This not only allows you to interact directly with your audience but also helps in building long-lasting relationships. For instance, you could say, "Join me for the next hour as I answer all your questions about cosmetic treatments. Ask away!" ✅ Polls and Questions: Stimulate conversation and gain valuable insights by posing thought-provoking questions to your audience. For example, "What's more important to you in a nonsurgical treatment - durability of the results or the comfort of the procedure? Let's discuss." ✅ New Riffs on Old Posts: Threads is a platform that thrives on conversation. So, while your regular posts are important, make sure they encourage dialogue. Keep your audience updated on industry trends and ask for their views. Introduce topics likely to spark a conversation and include questions at the end of your posts to encourage responses. Remember, Threads is not like other platforms. It has its own unique community. So, take the time to understand what works on Threads, draw inspiration from successful brands, and tailor your content to reflect your brand's identity. Want more info? Check out this link: https://bit.ly/3XMrc7Y

Launching with an impressive 10 million user sign-ups in the first 24 hours and crossing 100+ million users in just a few days, Threads is the new social media platform and Twitter competitor making waves in the social media game. Early adoption means easier social media success. Does that guarantee instant triumph? Not quite. Quality content and a robust strategy are still your tickets to relevance in this space. But the opportunity to become a Thread-famous name in your industry, much like how several doctors and other professionals found massive audiences on TikTok, should not be missed. Remember, much of social media virality depends on luck. But, in the words of a wise P.E. teacher: "Luck is when opportunity meets preparation." Get the context for that P.E. teacher quote by reading this article: https://bit.ly/3XMrc7Y So how can you prepare? Start by setting yourself up for success. Be active, participate in AMAs, post engaging content, and initiate conversations with your followers. You might just get lucky and become the next Threads celebrity or, at the very least, enjoy steady growth like any other platform. The format on Threads is versatile. But remember, the strength of Threads is the community's desire for conversation. So make sure you are scratching that itch. If you are worried about it going away in a few months, remember that Zuckerberg is notorious for sticking to his product commitment, even the bad ones. (Messenger, anyone?) Threads is here to stay, and like it or not, you can't afford to ignore it.

Unlock the SECRET FORMULA for a thriving plastic surgery practice. No magic, just 7 powerful strategies that make the difference! 1️⃣ SPEED is your ally: The clock starts ticking once a potential patient submits a form. Time is of the essence - respond quickly and show them you value their time as much as yours! 2️⃣ Go BEYOND expectations: Don't just answer queries - provide insight! Show them the wealth of knowledge you've gained from years in the industry. Stand out by being the EXPERT. 3️⃣ Get PERSONAL: Treat potential patients as individuals, not just names on a form. Tailor your response to their story, because every journey is unique. That personal touch creates a bond. 4️⃣ The POWER of words: Your choice of words can make a world of difference. Emphasize the life-changing benefits of procedures with persuasive language - your words should paint a picture of their new lives. 5️⃣ LIGHTEN the mood: Who says medical inquiries have to be dry and serious all the time? A pinch of humor and a dash of personality can break the ice and put potential patients at ease. Be a doctor with a great sense of humor! 6️⃣ MOTIVATE with Call-to-Action: Encourage patients to take the next step on their transformation journey. Your words can be the gentle nudge they need to make that all-important decision. 7️⃣ Stay CONNECTED: Persistence pays off in the long run. Regular follow-ups show patients that you're genuinely interested in their well-being. Remember, you're a part of their transformation story! Remember, every lead is a potential life changed. Follow these steps and watch your consultation conversion rates soar. Want to know more? Check out this article: https://bit.ly/3CLUJVL #implus #incrediblemarketing #digitalmarketing #cosmeticsurgeon #aestheticsurgeon #facialaesthetics #medicalaestheticclinic #medicalpractice #medicalaesthetics #plasticsurgeon #medicalclinic

Medical aesthetic professionals, let's talk. Do you feel like social media doesn’t matter in your industry? Think it's for youngsters or only effective for sharing discounts? Do you think its a one-size-fits-all deal? …Are you slightly exhausted by my barrage of questions? 🤔 Sorry, I'll stop. Let's just drop the bit and dispel some misconceptions. Misconception 1: Social media doesn't matter for medical aesthetic practices. In reality, social media is where potential clients spend most of their time. In 2022 alone, the average daily social media use was a whopping 147 minutes. Misconception 2: Social media is only for the young ones. Contrary to this belief, the 40-44 age group tops the chart for daily time spent on mobile social media apps. Even those over 50 spend an average of 56 minutes daily. Misconception 3: Social media is just for advertising discounts or sales. It's so much more than that. It's about building relationships, establishing your expertise, and creating a sense of community. Misconception 4: Social media is a 'one-size-fits-all' strategy. Just like your bespoke services, your social media strategy should be tailored to your brand and audience for maximum impact. So, in summary, let me borrow a line from Matthew McConaughey: "Fugayzi, fugazi. It's a whazy. It's a woozie. It's fairy dust." Read more here: https://bit.ly/46dyiX3