IMPACT

Key lesson for business owners: Don’t let your website become a money pit. ❌ Vin Gaeta head of web services, advises businesses to keep these 3 things in mind when thinking about redesigning your website. 👇 #WebDevelopment #BusinessStrategy #MarketingTraining #MarketingCoach #BusinessGrowth #TrainWithIMPACT

Marcus Sheridan says the key to standing out isn't just in the features of your product or service, but in how well you can teach and explain it to your audience. Your buyers can learn it from you, or they can learn it from someone else. The choice is yours... But how do we continue to be the best educators in our space, and show up online in a world where traditional marketing tactics aren't working like they used to? Don't miss Marcus at IMPACT Live October 14-16 in Hartford CT, where he'll take the main stage and address how we win today's modern buyer in the AI and post-SEO era. Ready to register? Sign up before July 31 to save $200! Link in comments. 🌟 #marketingtraining #marketingcoaching #salestraining #salescoach #endlesscustomers #theyaskyouanswer #trainwithimpact

Having observed countless sales calls, Marcus Sheridan identified a crucial, yet frequently overlooked best practice: Setting the agenda. ✅ This step is usually mishandled or skipped altogether, leading to vague and aimless conversations. Here’s why setting a clear agenda is key to successful sales calls: 1. A well-set agenda at the beginning of the call will leave no room for ambiguity. If your prospect can repeat the purpose, process, and goal, you've nailed it. 2. Clearly outlining what will be covered in the call ensures both parties are on the same page and working towards a common goal. 3. A precise agenda cuts through the noise, focusing the conversation on specific outcomes and next steps. Great salespeople don't just sell products/services; they guide the buyer through a journey to success. #SalesStrategy #SalesCommunication #SalesTips #SalesTraining #SalesCoaching #SalesCoach #TrainWithImpact

In the world of sales, Marcus Sheridan says there's an overlooked exercise that can dramatically transform a team's performance... 👉 Sales call recordings and role plays. Many sales teams don't watch their call recordings, or worse, don't record them at all. This is like a sports team ignoring their game tapes. When sales reps start observing their own calls, they often uncover shocking habits — from negative body language to dominating the conversation. Building a strong sales culture and encouraging role plays can significantly enhance a sales team's performance. When done right, they can be game changing. But you have to start with fostering a culture where continuous learning and self-improvement is instilled in your team. #SalesCulture #SalesTips #SalesTechniques #SalesCoach #SalesTraining #TrainwithImpact

Old way: Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value, and erodes trust. New way: Marketing is a form of education that answers prospects’ questions, reduces friction, and earns trust. On today's episode of Endless Customers, hear from Mike Close of Mazzella Companies the story of how they transformed their business with educational, industry-disrupting content, making them the leader in their market. Out now on Spotify, Apple Podcasts and more! #endlesscustomers #theyaskyouanswer #contentmarketing #marketingstrategy #marketingcoach #marketingtraining #salestraining #trainwithimpact

CEO Bob Ruffolo challenges all business leaders to ask this question regularly inside their organizations: "Can AI do this better or faster than we've always done it before?" In today's episode of Endless Customers, hear how Bob shifted his business toward becoming an AI-first company, and what it's done for their employees, culture, and innovation. Tune in now on YouTube, Spotify, Apple, or wherever you listen to podcasts! 🎧 #endlesscustomers #aiforbusiness #aiformarketing

They Ask, You Answer practitioners: Can you confidently say you're doing They Ask, You Answer so well that your business is the most known brand in your market? You may have read the book They Ask, You Answer. You may think you've heard this all before. But Marcus Sheridan wants you to know: there is no shortage of new insights to be learned at this year's IMPACT Live, coming to Hartford, CT October 14-16 🔥 While the principles of They Ask, You Answer remain the same, the ways in which we as businesses meet buyer demands and show up online have evolved — and we need to evolve with it. Join Marcus on the main stage this fall for the one and only They Ask, You Answer conference, where he'll cover: 👉 How to stand out amongst the competition as the most known brand in your market. 👉 How to show up online without search (Search is starting to look very different — are you prepared?). 👉 Get comfortable safely experimenting with AI (yes, there's more than just ChatGPT!). 👉 How to create a cycle of endless customers (in any season or economy) in your organization. This is your opportunity to re-ground your team in the They Ask, You Answer basics and get on the same page for the changes you need to make NOW to stay ahead in the years to come. Sign up at the link in comments. Don't wait — early bird rates are on sale for a limited time only. #theyaskyouanswer #endlesscustomers #aiforbusiness #aiformarketing #aiforsales #marketingstrategy

Are your sales and marketing teams disconnected? Leaders, it's time to finally solve this issue... the more marketing knows what's going on in sales, the better they can impact the pipeline with meaningful content that addresses common objections and concerns. Brian Casey says one simple step you can take is start initiating regular meetings between these two teams where they can dig into your sales pipeline together. Watch this full interview with more sales & marketing alignment tips out now on the Endless Customers podcast. 🔥 #endlesscustomers #marketingcoach #salescoach #businesscoach #marketingtraining #salestraining #trainwithimpact 

IMPACT Live is coming to Hartford, CT October 14-16! 🔥 Here's a taste from our spring event. Marcus Sheridan is ready to take the main stage again this fall with fresh content focused around: 👉 How to stand out amongst the competition as the most known brand in your market. 👉 How to show up online without search (Search is starting to look very different — are you prepared?). 👉 Get comfortable safely experimenting with AI (yes, there's more than just ChatGPT!). 👉 How to create a cycle of endless customers and financial stability in your organization. Sign up at the link in comments. Don't wait — early bird rates are on sale for a limited time only. #theyaskyouanswer #endlesscustomers #aiforbusiness #aiformarketing #aiforsales #marketingstrategy

"Accountability and discipline are fundamental for any business seeking long-term success." -- Brian Casey, a Head Sales & Marketing Coach at IMPACT. Watch this full episode as Brian dives into the importance of having a mechanism for reinforcement that holds you accountable to achieving your business goals, only on the Endless Customers podcast. 🔥 🎙️ #endlesscustomers #marketingcoach #salescoach #businesscoach