Illicit Elixirs

Huge thanks to #NewHopeNetwork #KeithLoria for the inclusion in the latest feature on #LALibations SIP Program and the impact it has on emerging, high-potential beverage companies including #IllicitElixirs   We are proud to partner with such a amazing organization and look forward to reaching new and exciting heights in the year ahead with this powerhouse partner on our side. #DannyStepper    To read the full article, click the link below: https://lnkd.in/d_XwzUJa

Great read via Beverage Daily #DonnaEastlake centered around how to succeed where others fail when it comes to launching a food and beverage startup.   One thing the article was missing and a key factor in my opinion that helps startups succeed is having a good network of partners to work with…   Who you know vastly influences what you know – in my own experience, having come into the beverage startup world with a broad network of great resources and connections has made the world of difference out the gate.   To read the full story click the link below: https://lnkd.in/gw5p5wu5 #Beverage #CPGStartup #FunctionalBeverage

Fantastic read via #TastingTable by #ClaireRedden on how the drink aisle has become the best spot in the grocery store. It couldn’t be a more exciting time to be a consumer with so many options on the market (and on the shelves), from adaptogenic water to real beer to non-alcoholic beer. It has become a notably competitive moment for brands in the wider beverage category. We feel so fortunate to have received such immense positive feedback since we launched at the start of 2024. We are grateful for the vision of both our retail and distribution partners who look forward and see this continuing trend. As a dopamine-enhancing beverage, #IllicitElixirs continues to carve out its own path as category lines blur, while staying true to our brand's ethos in 2024 and beyond. #drinkhappythoughts To read the full story, click the link below: https://lnkd.in/gGTQbe7a  

Fantastic read via Axios and Natalie Breymeyer on the booming state of the functional beverage industry. It is projected to reach $70 billion by 2028 as consumers seek better-for-you options, emphasizing mental and physical health benefits. Illicit Elixirs proudly stands out as an innovator in this category, forging its unique path forward. We are committed to serving as a valuable resource for those entering this competitive yet essential sub-category within the broader CPG industry. To access the full story, click here: https://lnkd.in/gPbGp_EZ