HumanCo reposted this
We were first introduced to True Food Kitchen through HumanCo, one of our portfolio companies. True Food Kitchen (TFK) is a restaurant rooted in nutritional science that ensures its menu works to increase the longevity of people and the planet. In 2022, we participated in a SPV for the business and created a carve out for our own investors. Since investing, Bullish's Agency has been "on call" should TFK need help with research, strategy, design or advertising. Late last year, TFK reached out with an ask to help them bring their new air-fried chicken to market. We worked with them to create a sub-brand called True Crisp'd and bring it to life in a few test markets. Learn more about True Food Kitchen and the creative work we've done with the company here. https://lnkd.in/dU6snJM6