WALDO

WALDO

Consumer Goods

An innovative and accessible eyecare brand that champions positive vision for all

About us

Our aim is to make eyecare an essential part of everyday life by providing high quality, innovative and accessible products and service that always centre around our customers. To us, ‘positive vision’ means caring for our eyes but also caring for our future, for our mental health, for our overall well being. So we’re on a mission to challenge eyecare perceptions and disrupt the industry. We don’t believe in complicated processes, confusing messaging or alienating jargon. Instead we believe in transparency. We use our platform to spearhead change, inspire and spread positivity and create opportunities that enable our communities to achieve their own vision.

Website
http://www.hiwaldo.com
Industry
Consumer Goods
Company size
11-50 employees
Headquarters
New York
Type
Privately Held
Founded
2017

Locations

Employees at WALDO

Updates

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    11,177 followers

    💫 A look at careers born from passion 💫 In 1976, one of the greatest tech visionaries globally, Steve Jobs, saw a problem he could solve in technology. He wanted to make computers small enough to have them in their homes and offices - or simply put, user-friendly. With his unique set of skills and as a college dropout, he went for it, and decided to change the way that people viewed computers forever, pioneering Apple. Jobs was once quoted in saying, “People with passion can change the world for the better. You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out." Oprah Winfrey, one of the richest self-made women in America, says that she has “come to believe that each of us has a personal calling that’s as unique as a fingerprint—and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.” Following and utilizing your passion is not always straightforward. You have to be creative with your skillset to find a way to solve problems for the world around you. Following a passion and solving a personal problem is a trend we see across all spaces when we look at many of the world’s most successful founder stories. The story of WALDO began late one night when Ashleigh Hinde, founder and CEO, was studying for her exams at Harvard. She realized that she was on her last pair of contact lenses, so with tired eyes, she browsed online to figure out where she could buy more. To her surprise, she saw how much more expensive contact lenses were in the United States in comparison to her home country of England. She suddenly found herself questioning a product she’d worn for almost 20 years. With curiosity, she dove deeper into the eyecare industry, interviewing experts and learning about contact lens details and specifics.  “I didn’t start WALDO because I wanted to start a business, I started WALDO because I thought there was a need for the product,” she stated. “I don’t think becoming an entrepreneur because you want to have your own business is necessarily enough of a reason to take the plunge. There has to be a problem and a passion to solve that problem.” While the idea for WALDO came from a personal situation, Ashleigh believed she could solve a real problem within the eyecare industry. When passion is the driving force that fuels our ambitions, we ignite our creativity and push ourselves to achieve greatness. When we have the courage to ask questions, find problems, and solve those problems with passion, work becomes more than just a job - it becomes a source of purpose and meaning. #Passion #CareerSuccess #Inspiration #Leadership #Waldovision

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Funding

WALDO 4 total rounds

Last Round

Series unknown
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