Knowing your worth as a company means you understand how your organization measures up next to your top competitors. And in the industry as a whole. These critical insights give you a strategic advantage that can help you take your products, and your organization, to the next level. The first step is figuring out your company’s market share — the revenue percentage that your organization contributes to the overall sales value within your industry. Learn how to calculate your market share here. ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ #competitor #competitiveadvantage #marketshare #marketsharecalculator #roicalculator
HG Insights
IT Services and IT Consulting
Santa Barbara, CA 9,855 followers
HG Insights empowers decision-makers with objective data and actionable insights to make them more successful.
About us
HG Insights is the authority in Technology Intelligence, delivering data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our proprietary Technology Intelligence – granular insights into IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend – delivers enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. Using our market-leading solutions, including the HG Platform, Market Intelligence, Contextual Intent, Functional Area Intelligence, Cloud Dynamics, HG Salesforce Connector, HG for Capital Markets, and HG for LinkedIn; HG customers achieve unprecedented results in their marketing and sales programs.
- Website
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https://hginsights.com
External link for HG Insights
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Santa Barbara, CA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Competitive Intelligence, Business Modeling, Targetting By Installed Technologies, and Predictive Analytics
Products
![Click here to view HG Insights Market Intelligence]()
HG Insights Market Intelligence
Marketing Intelligence Software
With Market Intelligence, you can utilize the power of the HG Platform and analyze the true size of your market to make actionable, data-driven decisions. Business decision-makers across industries and organizations leverage our bottom-up approach to traditional market planning to: • Size markets by technology solution, IT spend budget, region, and industry, allowing them to identify the best opportunities and allocate resources more efficiently • Use detailed account information to optimize sales territories, target accounts with the highest propensity to buy their specific solution, and increase the overall efficiency of their revenue pipeline from prospect to closed won • Improve marketing initiatives by targeting the right accounts, with more precise segmentation, to deliver relevant messaging for better engagement and increased campaign conversions • Prioritize product initiatives by using deep insights on market trends and competitors to confirm the demand for their product
Locations
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Primary
Get directions
1 N Calle Cesar Chavez
STE 100
Santa Barbara, CA 93103, US
Employees at HG Insights
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Dr. Elizabeth Cholawsky
Chief Executive Officer at HG Insights
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Mark Fell
Sales Leader helping clients grow with #TechIntelligence.
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Kevin Scott
Helping B2B High Tech Marketing and Sales Leaders Eliminate Blind Spots
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Gary Cottrell
Product Leader | Growth Strategist | Cross-functional Catalyst
Updates
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Companies will spend $34.3 billion on Human Capital Management solutions in the next 12 months. Key Takeaways from our latest report: 💰 $34.3 billion in projected revenue in the Human Capital Management market over the next 12 months 🌎 Nearly 45% of spending on HCM solutions comes from the AMER region Indeed, ADP, Workday, and SAP are the four top HCM vendors by number of installations 🏢 55% of spending on HCM software solutions comes from companies with revenue of $5 billion or more 🔓 Unlock insights into HCM market share, size, and buyers in our latest report here. . . . #data #software #humancapital #HumanCapitalManagement #hcm #marketreport #markettrends #recruiting #humanresources
Human Capital Management Market Size, Share & Trends Report
https://hginsights.com
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☁ Take your cloud sales into the stratosphere with HG! 🌤 Thanks for the walkthrough, Bryson Littlejohn! #video #tutorial #cloud #cloudsales #sales
HG Use Case: Finding Sales Opportunities in the Cloud
https://hginsights.com
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Despite economic headwinds, overall IT spending is on the rise. Global IT spend will total $3.8 trillion in 2024, an increase of 3.8% from 2023. Inform strategic conversations and guide investment decisions with 2024 spend projections for software, services, hardware, and communications and 128 subcategories of IT. For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. . . . #marketreport #marketinsights #report #IT #ITspend #marketforecast
IT Spend Report: The Ultimate B2B Market Forecast for 2024
explore.hginsights.com
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See why this Fortune 500 company came to HG Insights to: 📍 Refine their account planning ⏩ Shorten sales cycles ⛽ Increase efficiency — from planning to execution Check out our short video in the comments below! 🔗 📽 . . . #sales #data #salesplanning #salesefficiency #salespipeline
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Our new HubSpot Connector is making waves in the industry! 🌊 🔗 in comments! . . . #hubspot #integration #crm #customerrelationshipmanagement #customermarketing Information Today, Inc.
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"HG Insights is positioned extremely well to drive the next phase of growth, and I look forward to collaborating with you all." 📣 A powerful message from our new CEO, Rohini Kasturi 📣 . . . . . #ceo #ceoannouncement #news #growth #drivinggrowth
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Thanks for shining the spotlight on us 🔦 Built In! #companyculture #hiring #recruiting #careers #losangeles
[Spotlight: HG Insights] 41 Software Companies in Los Angeles You Should Know
builtinla.com
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Thanks for covering the launch of our new HubSpot Connector, Solutions Review! 📯 Our native integration with HubSpot is LIVE. Bring data on more than 4 million companies and 20,000+ installed technologies into your HubSpot in minutes. #Data #CRM #HubSpot #Integration #CustomerExperience
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