HG IN THE NEWS 📰 Our Infrastructure as a Service market report was referenced by market research firm The Motley Fool: "According to HG Insights' Infrastructure as a Service Market Report, Amazon Web Services (AWS) had a 50.1% market share among the top 10 cloud providers and the highest year-over-year customer count growth at 31%. AWS has been tapping into start-ups, with 86% of AWS customers spending less than $1,000 a month on AWS services." 🔗 below to the article and the report! #marketreport #marketresearch #aws #infrastructureasaservice #iaas #Amazon
HG Insights
Software Development
Santa Barbara, CA 9,909 followers
HG Insights empowers decision-makers with objective data and actionable insights to make them more successful.
About us
HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
- Website
-
https://hginsights.com
External link for HG Insights
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Santa Barbara, CA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Competitive Intelligence, Business Modeling, Targetting By Installed Technologies, and Predictive Analytics
Products
HG Insights Market Intelligence
Marketing Intelligence Software
With Market Intelligence, you can utilize the power of the HG Platform and analyze the true size of your market to make actionable, data-driven decisions. Business decision-makers across industries and organizations leverage our bottom-up approach to traditional market planning to: • Size markets by technology solution, IT spend budget, region, and industry, allowing them to identify the best opportunities and allocate resources more efficiently • Use detailed account information to optimize sales territories, target accounts with the highest propensity to buy their specific solution, and increase the overall efficiency of their revenue pipeline from prospect to closed won • Improve marketing initiatives by targeting the right accounts, with more precise segmentation, to deliver relevant messaging for better engagement and increased campaign conversions • Prioritize product initiatives by using deep insights on market trends and competitors to confirm the demand for their product
Locations
-
Primary
1 N Calle Cesar Chavez
STE 100
Santa Barbara, CA 93103, US
Employees at HG Insights
-
Dr. Elizabeth Cholawsky
Chief Executive Officer at HG Insights
-
Mark Fell
Sales Leader helping clients grow with #TechIntelligence.
-
Kevin Scott
Helping B2B High Tech Marketing and Sales Leaders Eliminate Blind Spots
-
Gary Cottrell
Product Leader | Growth Strategist | Cross-functional Catalyst
Updates
-
HOW can you engage and convert your ideal customers—and HOW can you do it faster? Sales and marketing leaders are constantly faced with this question. By collaborating on a list of target accounts, sales and marketing teams can work together to attract, nurture, and convert their highest-value targets more quickly. Targeting real people with rich and tailored content drives tangible results. The benefits of building a target accounts list include: 🥅 Better-defined goals and prospects: With clearer focus, teams can spend money and time more efficiently—boosting overall ROI. 👷♂️ Improved workflow: Building a target account list means that your team is intentional about who they’re reaching out to and how they’re reaching out, rather than throwing money at uncoordinated sales and marketing campaigns. 🚦 Improved sales and marketing alignment: When marketing and sales work together to establish what is considered a qualified target, how to measure success, and what a smooth handoff looks like, your business wins. ♻ Increased consistency across the buyer lifecycle: When marketing and sales are focused on the same targets, you can use the same messaging and branding across content and channels. This enhances your brand and improves your overall customer experience. 🔗 Learn more to create target account lists and identify your ICP here. 👇 #idealcustomerprofile #icp #accounttargeting #abm #salestarget #marketing
-
🏆 Leaders in Sales Intelligence and Marketing Account Intelligence 🏆 Thank you to all our customers for this amazing feedback and to G2 for the recognition across 50+ reports. “I extend my deepest gratitude to our customers for the thoughtful feedback — being part of your growth journey is immensely gratifying," said HG Insights CEO Rohini Kasturi. #leaders #g2 #g2report #g2leaders #g2summerreports
-
Last year’s economic slowdown impacted B2B companies around the globe, but overall IT spending remains less volatile than might be expected. Our data shows that IT Services and Software spending will increase, while Hardware and Communications may experience a slight stall. 🔗 Below, dive into the spend projections for your segment in our 2024 B2B market forecast. #report #marketreport #itservices #itsoftware #ithardware #itcommunications #b2bmarket
-
-
Knowing your worth as a company means you understand how your organization measures up next to your top competitors. And in the industry as a whole. These critical insights give you a strategic advantage that can help you take your products, and your organization, to the next level. The first step is figuring out your company’s market share — the revenue percentage that your organization contributes to the overall sales value within your industry. Learn how to calculate your market share here. ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ #competitor #competitiveadvantage #marketshare #marketsharecalculator #roicalculator
[Free Competitor Tool] Market Share Calculator
https://hginsights.com
-
Companies will spend $34.3 billion on Human Capital Management solutions in the next 12 months. Key Takeaways from our latest report: 💰 $34.3 billion in projected revenue in the Human Capital Management market over the next 12 months 🌎 Nearly 45% of spending on HCM solutions comes from the AMER region Indeed, ADP, Workday, and SAP are the four top HCM vendors by number of installations 🏢 55% of spending on HCM software solutions comes from companies with revenue of $5 billion or more 🔓 Unlock insights into HCM market share, size, and buyers in our latest report here. . . . #data #software #humancapital #HumanCapitalManagement #hcm #marketreport #markettrends #recruiting #humanresources
Human Capital Management Market Size, Share & Trends Report
https://hginsights.com
-
☁ Take your cloud sales into the stratosphere with HG! 🌤 Thanks for the walkthrough, Bryson Littlejohn! #video #tutorial #cloud #cloudsales #sales
HG Use Case: Finding Sales Opportunities in the Cloud
https://hginsights.com
-
Despite economic headwinds, overall IT spending is on the rise. Global IT spend will total $3.8 trillion in 2024, an increase of 3.8% from 2023. Inform strategic conversations and guide investment decisions with 2024 spend projections for software, services, hardware, and communications and 128 subcategories of IT. For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. . . . #marketreport #marketinsights #report #IT #ITspend #marketforecast
IT Spend Report: The Ultimate B2B Market Forecast for 2024
explore.hginsights.com
-
See why this Fortune 500 company came to HG Insights to: 📍 Refine their account planning ⏩ Shorten sales cycles ⛽ Increase efficiency — from planning to execution Check out our short video in the comments below! 🔗 📽 . . . #sales #data #salesplanning #salesefficiency #salespipeline