HG Insights

HG IN THE NEWS 📰 Our Infrastructure as a Service market report was referenced by market research firm The Motley Fool: "According to HG Insights' Infrastructure as a Service Market Report, Amazon Web Services (AWS) had a 50.1% market share among the top 10 cloud providers and the highest year-over-year customer count growth at 31%. AWS has been tapping into start-ups, with 86% of AWS customers spending less than $1,000 a month on AWS services." 🔗 below to the article and the report! #marketreport #marketresearch #aws #infrastructureasaservice #iaas #Amazon

HOW can you engage and convert your ideal customers—and HOW can you do it faster? Sales and marketing leaders are constantly faced with this question. By collaborating on a list of target accounts, sales and marketing teams can work together to attract, nurture, and convert their highest-value targets more quickly. Targeting real people with rich and tailored content drives tangible results. The benefits of building a target accounts list include: 🥅 Better-defined goals and prospects: With clearer focus, teams can spend money and time more efficiently—boosting overall ROI. 👷♂️ Improved workflow: Building a target account list means that your team is intentional about who they’re reaching out to and how they’re reaching out, rather than throwing money at uncoordinated sales and marketing campaigns. 🚦 Improved sales and marketing alignment: When marketing and sales work together to establish what is considered a qualified target, how to measure success, and what a smooth handoff looks like, your business wins. ♻ Increased consistency across the buyer lifecycle: When marketing and sales are focused on the same targets, you can use the same messaging and branding across content and channels. This enhances your brand and improves your overall customer experience. 🔗 Learn more to create target account lists and identify your ICP here. 👇 #idealcustomerprofile #icp #accounttargeting #abm #salestarget #marketing

🏆 Leaders in Sales Intelligence and Marketing Account Intelligence 🏆 Thank you to all our customers for this amazing feedback and to G2 for the recognition across 50+ reports. “I extend my deepest gratitude to our customers for the thoughtful feedback — being part of your growth journey is immensely gratifying," said HG Insights CEO Rohini Kasturi. #leaders #g2 #g2report #g2leaders #g2summerreports

Last year’s economic slowdown impacted B2B companies around the globe, but overall IT spending remains less volatile than might be expected. Our data shows that IT Services and Software spending will increase, while Hardware and Communications may experience a slight stall. 🔗 Below, dive into the spend projections for your segment in our 2024 B2B market forecast. #report #marketreport #itservices #itsoftware #ithardware #itcommunications #b2bmarket

Knowing your worth as a company means you understand how your organization measures up next to your top competitors. And in the industry as a whole. These critical insights give you a strategic advantage that can help you take your products, and your organization, to the next level. The first step is figuring out your company’s market share — the revenue percentage that your organization contributes to the overall sales value within your industry. Learn how to calculate your market share here. ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ ➕ ➖ ✖ ➗ #competitor #competitiveadvantage #marketshare #marketsharecalculator #roicalculator

Companies will spend $34.3 billion on Human Capital Management solutions in the next 12 months. Key Takeaways from our latest report: 💰 $34.3 billion in projected revenue in the Human Capital Management market over the next 12 months 🌎 Nearly 45% of spending on HCM solutions comes from the AMER region Indeed, ADP, Workday, and SAP are the four top HCM vendors by number of installations 🏢 55% of spending on HCM software solutions comes from companies with revenue of $5 billion or more 🔓 Unlock insights into HCM market share, size, and buyers in our latest report here. . . . #data #software #humancapital #HumanCapitalManagement #hcm #marketreport #markettrends #recruiting #humanresources

It is an honor to be included among some of the biggest B2B SaaS companies in the world. And it’s a privilege to be a part of our customer’s growth journey.  Thanks for the shout-out, Built In! . . . . . #careers #jobs #techjobs #b2bsaas #saas  https://lnkd.in/gAf8xMSt

☁ Take your cloud sales into the stratosphere with HG! 🌤 Thanks for the walkthrough, Bryson Littlejohn! #video #tutorial #cloud #cloudsales #sales

Despite economic headwinds, overall IT spending is on the rise. Global IT spend will total $3.8 trillion in 2024, an increase of 3.8% from 2023. Inform strategic conversations and guide investment decisions with 2024 spend projections for software, services, hardware, and communications and 128 subcategories of IT. For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. . . . #marketreport #marketinsights #report #IT #ITspend #marketforecast

See why this Fortune 500 company came to HG Insights to: 📍 Refine their account planning ⏩ Shorten sales cycles ⛽ Increase efficiency — from planning to execution Check out our short video in the comments below! 🔗 📽 . . . #sales #data #salesplanning #salesefficiency #salespipeline