GS&F

When Playology Pets was ready to launch their new product line of cat toys in an already saturated market of pet products, we needed to find a way to make a big impact. The biggest challenge we faced was winning in a commoditized category that’s dominated by impulse purchases, with few brands that even get remembered by consumers. To encourage smart cat parents to ditch dumb toys, we targeted Millennial and Gen Z cat owners with a comprehensive digital campaign complete with paid search, social, OTT and display banners with a custom gamification unit.

Award-winning work. Our work for 3Spine at the North American Spine Society annual meeting won big at the 2024 Aster Awards taking home 4 golds and 1 silver. The Aster Awards is the nation’s most elite competition dedicated to recognizing talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. 3Spine was looking to make a lasting impact with potential investors, OEMs and surgeons, so we doubled down with a full building takeover. Check out the work here. Congratulations to the team!

Happy Pride, Nashville! 🏳️🌈 Today is the annual Nashville Pride Festival which is a celebration of acceptance, love and inclusion. We share these same values at GS&F and are honored to have a team that stands with and accepts each other for exactly who they are.

Today is Juneteenth, the commemoration of the end of slavery in the United States. This is a day to honor freedom, contemplate the long-standing racial injustices and deepen our understanding of Black history and anti-racism efforts to create a more just future. At GS&F, we know there’s still work to be done and we are committed to fostering diversity and equality in all our efforts.

As we kick off Pride Month, we’re honored to be nominated in the Best Of Most Fabulous Inclusive Nashville Biz Awards! We’re proud to have a team that supports and accepts each other no matter what. You can vote for us and your other favorite businesses here: https://lnkd.in/gwQxdzvv

Another year full of hard work, passion and creativity! Cheers to our Friends celebrating their GS&F anniversaries this month! ❤️

While Muserk is hell-bent on getting every cent for artists, we're hell-bent on making sure they break through and stand out against industry giants. Our 'Get F'in Paid' campaign for Muserk was recently featured in Ads of the World—check it out here.

A Vol for life. 🧡 GS&F Senior Media Planner and Buyer Caroline Generotti is passionate about helping develop the next generation of advertising professionals. Caroline serves as Vice President on The Tombras School of Advertising & Public Relations Alumni Advisory Board at her alma mater, The University of Tennessee, Knoxville. This board assists professors at the university by reviewing curriculum and courses, providing “real world” industry updates, meeting with student panels and is currently working to create a student run agency. They're lucky to have Caroline and we’re lucky to call her a Friend.

Led by companies who only care about dollar signs, the engineered wood industry has gotten stale. PWT has had enough and is here to make one thing very clear—partnership is what matters. The quality of partnership at PWT is seen in every layer of their business, so we developed a campaign that would disrupt the industry in look, feel and messaging. For PWT, every piece matters. That was the idea that informed this creative campaign—wood pieces come together to make their product, product comes together to make beautiful decks and homes, and their team comes together to be a partner for their customers every step of the way.

These lovely ladies are celebrating their GS&F anniversaries this month! Cheers, Friends! ❤️