Gray Dot Company

Our top 5 favorite SEO tools of 2024 (so far)... #1 Sitebulb 👉 This is a website auditing tool designed to help with SEO and website analysis. It provides insights into various aspects of a website's health, such as technical SEO issues, site performance, and usability. Some of our fave features include... 🔸 The Response vs Render report 🔸 The Entity Explorer on the Schema report 🔸 Prioritized Audit Hints that take page indexation into account #2 Google Search Console 👉 Can't live with it, can't live without it (especially in a GA4 world...) GSC is a free tool from Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results. It's an essential tool for managing and optimizing your site's presence in Google Search. #3 Clearscope 👉 This SEO tool is designed to help you create high-quality, optimized content that ranks well in search engines (aka what all marketers and SEOs need). Clearscope is great for... 🔸 Competitor Analysis 🔸 Content Grading 🔸 Streamlined Integration (like Google Docs) We love to use it with in-house and freelance copywriters; gamify content improvements in ways that copywriters actually like! #4 GummySearch 👉 This is THE research tool for Reddit. Uncover problems that need solving, find sentiment on current solutions, and locate the people who want to buy your product/service. GummySearch can help you validate before you spend hours and hours building out a content or SEO strategy only for it to totally flop. #5 bigquery 👉 Google's data warehouse that's designed for large-scale data analysis. Why do we love it so much? 🔸 Handles massive amounts of data with ease 🔸 Is very inexpensive (if you set it up correctly!) 🔸 Makes the switch the GA4 slightly more bearable. 🔸 Means you can keep GSC data beyond 16 months, for YOY analysis (depending on your data policies) So there you have it! Our top 5 SEO tools of 2024 (so far, at least). What's in your toolkit? Share with us below. ⬇️

What exactly is an SEO customer funnel? The SEO customer funnel is a reporting tool to help us better understand what's happening at each phase of the customer journey. It’s a vehicle that allows teams to quickly identify potentially problematic drop-offs, understand more about the maturity of your SEO program (along with potential gaps), and more easily monitor those early indicators of SEO success and failure. The key stages are: 👀 Awareness - Awareness is the initial connection that forms the first impression and, ideally, positive sentiment about your brand. 🤔 Interest - It is in this stage that users dive deeper into a site and learn more about a brand, including its core competencies, primary products and/or services, and any additional information and resources it provides. 💭 Consideration - This is where users are engaged and actively considering the products, services, and solutions that will best meet their needs. 💰 Purchase - This action varies from site to site and business to business, ranging from contact form leads and subscription sign-ups to eCommerce checkouts. 🤝 Loyalty - Loyalty is the post-purchase stage that aims to keep customers for the long haul and reduce overall costs through customer retention. 🗣️ Advocacy - As a level-up from loyalty, the advocacy stage reflects those who spread the word for you. Unlike conventional SEO funnel models that discuss basic crawling and ranking processes, this more practical version of the SEO customer funnel enables us to identify leading indicators of growth early on in an SEO program and potentially extend the value of the program via later stages. Handling complicated scenarios like cross-domain tracking, regulated industries, and internationalization can all present unique challenges. If your team needs help or has further questions, reach out and let us know how we can assist you! https://lnkd.in/dY6SGX_d

At The Gray Dot, we leverage vast data sets to conduct in-depth analysis of interest and trend data, so we can provide only the most accurate actionable insights. Working with a robust set of data allows us to... 🔹 Gauge interest 🔹 Discover trends 🔹 Plan strategic content 🔹 Focus content programming 🔹 Support interdepartmental needs 🔹 Prioritize initiatives 🔹 Segment findings by geolocation and operational need Ready to get started? Let us research and extract the data nuggets behind your most pertinent questions and project demands, and equip your team with a tangible blueprint for success. Connect the dots with us: https://lnkd.in/gQa5DUKc

Want to learn about SEO and content marketing from the best in the biz? Don't miss tomorrow's virtual panel! Join Tory Gray alongside the brilliant Jess Joyce, Chima Mmeje, Amanda Natividad, and Louise Persson for an awesome masterclass. They'll be covering: ➡️ Strategies for navigating SEO issues. ➡️ How to leverage AI and data to optimize content performance. ➡️ Tips for building a strong career and establishing authority in content marketing. ➡️ Challenges and opportunities for women in SEO. Whether you're looking to sharpen your SEO skills, learn about leadership, or both - this panel is just what you're looking for! 📅 July 18 🕛 12pm EST Register now to secure your spot: https://lnkd.in/dGqZxjtp Can't attend live? No worries! Register anyway to receive the recording and session recap. We'll see you there!

Understanding the nuances between multinational and multilingual SEO is crucial for enhancing your website's international reach. Multinational SEO targets audiences in multiple countries, while multilingual SEO focuses on content in different languages. Both require distinct strategies to ensure success. To excel in both multinational and multilingual SEO, focus on geo-targeting, domain strategy, localized content, consistent URL structures, and user-friendly language switchers. By implementing these strategies, you can significantly improve your website's performance in international markets. To learn more about these SEO strategies and more detailed tips, check out the full article by Motoko Hunt: https://lnkd.in/ecnZcj92

What are some of the biggest challenges that you or your clients encounter with SEO and content marketing? Don't miss this Clearscope Q&A panel where tech industry leaders Tory Gray, Jess Joyce, Chima Mmeje, Amanda Natividad, and Louise Persson will share some of their strategies that have helped them tackle these issues directly. They'll be talking through... 📈 The metrics, data points, and resources they use the most when making a business case to clients or leadership 👑 The best ways to build a solid career and professional authority in SEO and content marketing 🙋🏽♀️ The unique challenges of being a women in a traditionally male-dominated field...and how all of us can address these challenges 💻 What changes are needed most in the digital marketing industry This event is welcome to people of all genders - not just women! Live spots are limited—RSVP to save your seat. (Can’t attend live? No worries. RSVP and we’ll send you the recording and session roundup.) Be sure to bring your most pressing questions to ask the panel! Register below and we'll see you there! https://bit.ly/3XKbjks

Don't miss this opportunity to Q&A with some of foremost experts on SEO & content marketing! Join industry leaders Tory Gray, Jess Joyce, Chima Mmeje, Amanda Natividad, Louise Persson, and Clearscope host Amanda Johnson for "Mastering SEO & Content: Q&A with Leading Women in the Industry" - a FREE live virtual panel to answer this very question and discuss all things content & SEO. Discussion Highlights: 👉 Building a strong career and professional authority in SEO 👉 Recommended industry events and networking tips 👉 Addressing challenges as women in a male-dominated field 👉 Promoting inclusivity and diversity in digital marketing Don't miss this opportunity to learn from the women who are shaping the future of SEO and content marketing. Mark your calendars for July 18 at 12pm ET / 9am PT. Live spots are limited—RSVP to save your seat! (Can’t attend live? No worries. RSVP and we’ll send you the recording and session roundup.) 🌟 This is not a women-only event—everyone is welcome to join and learn from the best! Register now: https://bit.ly/3XKbjks

We have found countless times that Digital Market Intelligence (DMI) is pivotal for shaping effective product strategies. By analyzing consumer feedback and online trends, DMI provides actionable insights that validate market demand and align product features with customer expectations. Here's how we use DMI to enhance our client's product roadmaps... 💰 Digital critiques, search trends, and consumer feedback allow us to identify precise pain points and validate market opportunities 🛍️ DMI shows us which product features resonate most with users, ensuring alignment with profitability metrics so you can focus your resources on high-impact areas ✅ DMI can help you proactively address potential issues early in product development based on real-time consumer insights, minimizing risks and optimizing market entry Incorporating DMI into your product strategy fosters innovation, validates market opportunities, and aligns development efforts with customer needs. Stay ahead in your industry by leveraging DMI to drive strategic growth and deliver customer-centric solutions. Ready to elevate your product roadmap with DMI? Let’s explore how our expertise can empower your business to innovate and thrive. https://lnkd.in/eCTXtPqc

User-Generated Content (UGC) might not be the first topic that comes to mind for most SEOs. That’s a conversation for social media, brand, content, and community managers — but not so much SEOs, right? 🤨 ...Well, not so fast. Imagine being an SEO for a site where organic traffic kept growing because high-quality, new content pages just… appeared. When you fine-tune user-generated content for SEO, it’s honestly a little bit like that. That’s why UGC has surprising and substantial potential to benefit SEO!  UGC transforms SEO by: ✔️ Boosting authenticity by showcasing real customer experiences for enhanced credibility and SEO impact ✔️ Diversifying keywords with natural language from UGC that captures long-tail queries effectively ✔️ Driving engagement and longer site visits ✔️ Building trust and social proof Discover actionable insights and tips on leveraging UGC for SEO in the blog post linked below: https://lnkd.in/eVsY98Ye

What is Digital Marketing Intelligence?👇 DMI leverages data insights to optimize marketing strategies. By analyzing consumer behavior, market trends, and competitive landscapes, brands can make informed decisions that drive success. Key Benefits: 📊 Enhanced Consumer Understanding: Gain deeper insights into your audience’s needs and preferences. 📊 Data-Driven Decisions: Reduce investment risks with accurate data analysis. 📊 Optimized User Experience: Tools like Decibel identify user challenges, improving website engagement. 📊 Competitive Edge: Uncover new opportunities and stay ahead in the market. 💡 Why It Matters: Incorporating digital marketing intelligence helps brands transform their strategies, ensuring they not only meet but exceed their goals. From reducing bounce rates to predicting consumer behavior, the potential is limitless. Ready to 10X your marketing strategy? Set up a consultation with us today!