Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW
About us
Unlocking growth for the world’s most progressive brands. ♾️ Attention job seekers: We do not work with outside vendors for hiring, so stay mindful of any "recruiter" contacting you via LinkedIn or other messaging apps for personal information. All of our open positions are available on our website.
- Website
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https://www.goodwaygroup.com
External link for Goodway Group
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Digital Advertising, Online Advertising, Programmatic Media, Real Time Bidding, Social Media Advertising, Search Engine Marketing, Cross Device Advertising, Proximity Marketing, Digital Marketing, Audience Design, Performance Media, Dynamic Creative, Measurement & Analytics, Custom Technology, and Consultative Services
Locations
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Primary
228 Park Ave South
STE 81524
New York, New York 10003-1502, US
Employees at Goodway Group
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Jay Friedman
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Allyson Fralish
Experienced Marketing Professional Specializing in Paid Social Media Management and Client Account Relations
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Rich Powell
Senior VP @ Goodway Group | Multi-Certified Digital Marketer
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Roxanne Parker, CDR, PRC
Senior Recruiter - Connecting Top Candidates & Companies / Providing Top Tier Candidate Experiences / Unicorn Hunter
Updates
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You’ve likely heard that after years of delays, Google is halting their plans to deprecate third-party cookies due to feedback from organizations about the limitations of the Privacy Sandbox APIs. Now, Chrome users will get to choose if they want cookies or not. We'll (chocolate) chip in our two cents. 🍪 Keep testing and exploring new ways to identify, measure, and target your audience. With many browsers like Firefox and Safari already cookie-free, sticking to old methods isn't the way forward. Third-party cookies can be unreliable. Instead, try different identity solutions to target and measure your audience safely and effectively. Look into clean room environments, contextual targeting, and more, all available in our cookieless tool kit, available here: https://bit.ly/3Yjkx7z Don't wait for a new timeline — create your own path forward into a cookieless future. We're here to help.
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This week, Goodway Group gathers for our all-company bi-annual summit — Washington D.C. edition! ☀️ Our summer summit is devoted to learning and development, so we've spent this week diving into AI, brushing up on our certifications and laying a strong foundation for the second half of 2024. We made a few pit stops on the Potomac and Smithsonian, too! Big thanks to our great sponsors this week, The Trade Desk, Microsoft Advertising and Innovid!
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This year, Amazon’s Prime Day is pulling heavy hitter, Black Friday level numbers. 🥊 Goodway Group’s Retail Investment Lead Laura Taylor is sharing Amazon’s secret sauce below ↓
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🛑 Social media is a MUST for B2B marketing. Full stop. In our new feature for Association of National Advertisers, learn tips from the pros — Traci Asbury, Lindsay Ann Skully and LinkedIn's Ellen Vlagakos — on leveling up your B2B social strategy for 2025 and beyond 👇
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Goodway Group reposted this
Did you know that effective client media management can increase your agency ROI by up to 25%? 👀 Our brand new guide is packed with insights that will help YOU do more with less. Grab your copy below 👇
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CMOS, are you paying attention? 👀 Yep, we're all talking about AI these days — but are you taking the right learnings back to your org? CvE - Marketing Consultancy's Paul discusses the transformative role of AI for CMOs and how to leverage it for success for Association of National Advertisers 👇
AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?
ana.net
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Big news! Goodway Group just introduced new brands to supercharge our marketing solutions. 🌟 Ready to see how we’re pushing boundaries and delivering excellence? Dive into the details and discover what’s next 👇 https://bit.ly/44tvZOW
Goodway Group Introduces New Brands
goodwaygroup.com
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Ready to dominate the CTV space? 📺 Our comprehensive guide is packed with expert advice and the latest trends. Don’t miss out—download now and transform your CTV approach. https://bit.ly/4eE8QOC
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