Parker

Switching business banks can be a nightmare. One wrong move could freeze your accounts, disrupt payroll, and tank your cash flow. Yet most founders don't think twice about their banking choice until it's too late... Here are 6 things to look for when choosing a banking solution for your e-commerce business: 1. Clear path to credit Your bank should outline exactly what you need to qualify for growth capital. 2. User experience that doesn't suck Clunky interfaces waste your time. Look for intuitive, mobile-friendly platforms. 3. Fees that don't bleed you dry Hidden fees add up fast. Seek transparent pricing. And don't get me started on those random overdraft and incoming wire fees 🙄 4. Smart interest rates In today's environment, your idle cash should be earning 3-4.5% APY. 5. FDIC insurance that actually protects you As you scale, $250k coverage isn't enough. Work with smarter banks that actually support sweep networks. 6. Analytics and insights Your banking platform should help you understand and optimize your finances, not just store your money. THE TAKEAWAY: Choosing the right banking platform impacts every aspect of your company's growth. We dive deeper into each of these points in our latest blog post: https://lnkd.in/eNFifVjv What other factors do you consider crucial in a banking platform? #ecommerce #banking #fintech

🚨 Attention e-commerce founders 🚨 We've been quietly building something big... Today, we opened beta access to Parker's integrated banking and analytics. What's included: - Up to 4.5% APY on cash deposits - No minimum balance requirements - Millions in FDIC insurance coverage - 2x rewards on all card transactions - Real-time P&L & AI-powered cash flow analysis - No ACH, wire, international wire, maintenance or overdraft fees This platform is designed specifically to help eCom brands scale profitably. We're offering FREE access for a limited time. Learn more here:  https://lnkd.in/eN9tpt4a Parker is a financial technology company, not an FDIC Insured Depository Institution. Banking Services provided by FirstBank, a Tennessee Corporation, Member FDIC.

🚨 Attention e-commerce founders 🚨 We've been quietly building something big... Today, we opened beta access to Parker's integrated banking and analytics. What's included: - Up to 4.5% APY on cash deposits - No minimum balance requirements - Millions in FDIC insurance coverage - 2x rewards on all card transactions - Real-time P&L & AI-powered cash flow analysis - No ACH, wire, international wire, maintenance or overdraft fees This platform is designed specifically to help eCom brands scale profitably. We're offering FREE access for a limited time. Learn more here:  https://lnkd.in/eN9tpt4a Parker is a financial technology company, not an FDIC Insured Depository Institution. Banking Services provided by FirstBank, a Tennessee Corporation, Member FDIC.

🚨 Attention e-commerce founders 🚨 We've been quietly building something big... Today, we opened beta access to Parker's integrated banking and analytics. What's included: - Up to 4.5% APY on cash deposits - No minimum balance requirements - Millions in FDIC insurance coverage - 2x rewards on all card transactions - Real-time P&L & AI-powered cash flow analysis - No ACH, wire, international wire, maintenance or overdraft fees This platform is designed specifically to help eCom brands scale profitably. We're offering FREE access for a limited time. Learn more here:  https://lnkd.in/eN9tpt4a Parker is a financial technology company, not an FDIC Insured Depository Institution. Banking Services provided by FirstBank, a Tennessee Corporation, Member FDIC.

Ecom founders: No need to over complicate it. Most Shopify and Amazon merchants over-complicate their financials. Parker helps you quickly answer these 3 questions to stay on top of your contribution margin: 1. How are you doing? 2. How did you do? 3. How are you going to do? Is Parker the first tool that can do this? Absolutely not. But is it the tool that made it all in one place and extremely easy to read? Absolutely. Check out this clip for an over-the-shoulder look at Obvi CEO @Ronak Shah’s profitability analytics dashboard and the valuable financial insights it unlocks for his growing 9-figure business: Make sure to watch the full episode here: https://lnkd.in/eiNXExmr

Last week, @ ron shah had @ milan and @ yacine on the Chew On This podcast to talk about the essentials of financial health for e-commerce businesses. Key Topics Discussed: - Discover the 3 most common financial blind spots e-commerce companies face - Hear Ron's journey from bootstrap success to tackling tough financial challenges and how Obvi bounced back to profitable growth. - Learn about Parker’s analytics dashboard and how it integrates all your financial data in one place, helping you track real-time cash flow, optimize contribution margins, and avoid common pitfalls. Watch the full episode on YouTube to get detailed insights and actionable advice to boost your e-commerce brand's financial health! https://lnkd.in/eiNXExmr

"That's when we set out to actually build a tool that would automate all of this to show our profits."

Ecommerce founders live for huge spikes in sales. But here's the thing: Those sales don't always translate into immediate cash in the bank. That's because of the difference between accrual and cash-based accounting. - Accrual accounting logs revenue when a sale happens, even if you haven't received the cash yet. - Cash accounting only records revenue when the money hits your account. And that's where the problem lies. You might have a killer month of sales, but the actual cash from those sales can take weeks to reach you, thanks to payment processor delays. Meanwhile, you have bills to pay. Ads, inventory, suppliers — they all want their money now. But your cash is stuck in limbo. The result? A serious cash flow crunch that can stall your growth, even if your business is profitable on paper. At Parker, we've seen this happen to too many ecommerce founders. That's why our analytics platform gives you visibility into both your accrual-based financials AND your day-to-day cash flow reality. With Parker, you can track your overall sales, margins and profitability, while also ensuring you always have the cash on hand to keep the wheels turning. The bottom line? Don't let the cash flow trap sink your ecommerce business. Get the financial insights you need to make informed decisions and keep growing. Want to learn more about how Parker can help you manage your cash flow and make sense of your financials? Shoot us a DM. We'd love to help.

You're getting LTV & CAC wrong because you're looking at it the wrong way... Milan Ray goes IN on what he's seen in the ecom world while running Parker.

Ever wonder how the top 1% of successful DTC brands fuel sustainable growth? Leading kitchenware brand Caraway leveraged smarter financing to: 1. Boost monthly advertising spend 3X 2. Grow quarterly Amazon revenue 70% 3. Increase customer purchase 70% YoY How did they do it? Parker. "Parker isn't just a credit card. It's effectively a financing vehicle." - Jordan Nathan, Founder & CEO of Caraway Want to learn more about smart financing for your e-commerce brand? Read the full case study: https://lnkd.in/erHfmp9b