Thanks Walt Laskos, CUDE for highlighting the need for credit unions to protect older adults and pointing to Carefull as tool in the fight against elder fraud in your article for Credit Union Business News. We're eager to work with credit unions to safeguard their most vulnerable and valuable members. https://lnkd.in/eab-5i4x #elderfraud #fraudprevention #agetech #creditunions
Carefull
Financial Services
New York, NY 2,551 followers
AI-driven defense of money, credit, identity, passwords and critical documents. For older adults and their families.
About us
Carefull is an AI-powered financial safety platform that helps banks, credit unions, and wealth advisors protect older adult customers from fraud and money mistakes. In doing this, we help financial institutions win whole family relationships while protecting their clients. Carefull's technology tackles senior-specific challenges to financial safety. Our financial monitoring identifies potential fraud patterns not picked up by industry-standard tools, because they do not have our expertise in understanding the unique exposures people face as they age. Our other features, including identity theft protection, password and document management, communication, and how-to content, are all created to help your customers maintain financial independence and facilitate their loved ones stepping in to help.
- Website
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http://www.getcarefull.com
External link for Carefull
- Industry
- Financial Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
335 Madison Avenue
New York, NY 10017, US
Employees at Carefull
Updates
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Attention financial advisors: Carefull is hosting a FREE webinar on August 14 to help you unlock next gen growth. Learn from Carefull co-founder Todd Rovak and elder law attorney Shannon Miller about how protecting older clients from exploitation and financial vulnerabilities can help you connect and establish trust with their adult children. Secure your spot today! https://lnkd.in/exaS9sa9 #elderfraud #elderfraudprevention #nextgen
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If you’re a financial advisor and aren’t actively trying to figure out why your client’s children won’t stick with you, you’re missing a massive opportunity. More than $76 trillion in assets are projected to be transferred to heirs through 2045. That’s an inheritance you don’t want to let slip through your firm's fingers. Find out how Carefull can help you connect with the next generation. https://lnkd.in/e6JyD8EB #wealthtransfer #agetech
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“123456” is the most commonly used password around the world, followed by “123456789,” “qwerty” and “password.” When you use simple passwords like these, you make it easy for hackers to access your accounts. Here's what to know about creating strong passwords and keeping them from falling into the wrong hands. https://lnkd.in/gHgCAdRS #fraudprevention #agetch
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Adults 60 and older lose an estimated $28.3 billion every year to elder financial exploitation. The problem is so widespread that states have increasingly been enacting laws specifically directing financial institutions to play a role in preventing financial exploitation. Financial institutions need to be aware of new requirements and take steps to put systems in place to protect vulnerable account holders. https://lnkd.in/gSc659A8 #elderfraud #fraudprevention
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Consumers lost more money to investment scams in 2023 than to any other type of scam, according to the FTC. And the median loss per victim was $7,768, compared with a median loss of $500 for all fraud reports. Here’s what you need to know about the tactics scammers use, how to protect yourself and what to do if you become a victim of investment fraud. https://lnkd.in/eE5AKgRQ #scams #fraudprevention
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Today is National Parents' Day. The team at Carefull wants to commend all of the parents who are caring for both children and aging parents. Being part of the Sandwich Generation is incredibly challenging, and there are few places to turn for help. That’s why Carefull is such a powerful tool for advisors, banks, and credit unions to build whole family relationships. By offering Carefull, advisors, banks and credit unions are stepping up to help financial caregivers by stopping one of the biggest points of stress: elder fraud. Learn more: https://getcarefull.com/ #nationalparentsday #sandwichgeneration #elderfraud
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Landings Credit Union CEO Brian Lee is spot on with his suggestions in CUInsight.com on how credit unions can use data to recognize early signs of financial decline. At Carefull, we're proud to be partnering with credit unions to leverage data and detect changes in members' transactional behaviors that can be early warning signs of dementia. https://lnkd.in/evrhRpXN #agetech #dementiaawareness
Credit scores and Alzheimer’s Disease - CUInsight
cuinsight.com
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The type of scam older adults lose the most money to are romance scams, according to the Federal Trade Commission. Those hardest hit were the 60-69 and 70-79 age groups, which reported $198 million in losses to romance scams in 2021. To avoid becoming a victim, it’s important to understand how romance scams work. Here’s how to spot these scams and what you can do to avoid them. https://lnkd.in/gnx99vhZ #scams #scamprevention #fraudprevention
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Financial institutions reported more than $27 billion in suspicious activity related to elder financial exploitation from June 2022 to June 2023, according to FinCEN. To win the fight against fraud, financial institutions should consider shifting their focus from detection to prevention—and prevention begins with the account holder. Learn more. https://lnkd.in/gU8jMWFN #fraudprevention #elderfraud
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