MilkPEP and GALE are celebrating the messy realities of motherhood in our latest humor-led campaign, “Hey Mama.” Inspired by the popular “Hey Mama” posts on social media, we’ve flipped the script on picture-perfect momfluencers, showing what moms really need is more than just #inspo. Read more in The Drum: https://bit.ly/3WtCXkP
GALE
Advertising Services
New York, New York 113,206 followers
We bring business insights to brand storytelling and activate across every channel.
About us
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
- Website
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http://www.gale.agency
External link for GALE
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Strategy, Experience Design, Technology, Data Science, Performance Marketing, Innovation, CRM, Direct Mail, Marketing Intelligence, Business Transformation, Addressable Marketing, Media, Customer Loyalty, Branding, Brand Marketing, Creative, Design, Media, Media Investment, and Media Planning
Locations
Employees at GALE
Updates
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Heading to BrandStorytelling's Elevate retreat next week? Join our Chief Innovation Officer Benjamin James for a screening of “Dairy Diaries,” a series from MilkPEP and GALE designed to educate and entertain, featuring comedian Vanessa Bayer. After the screening, he'll participate in a Q&A with Miranda Abney of MilkPEP, Omar Bustos of Crispin, and Eric Korsh of Scout Productions Inc. to discuss how the series came together and why they prioritized entertainment over ads to connect with consumers.
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In marketing, there’s no single winning formula – just one golden rule: be flexible. In his latest blog, GALE’s Chief Brand and Experience Officer, Winston Binch shares why both flexibility and a deep understanding of your unique business challenges are key to a successful marketing strategy. How it all comes to life, he says, is bound to be different for each brand. Read more here: https://lnkd.in/g_itzz3J
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At GALE, we believe that learning and development are critical components in hiring and retaining great people so we can do great work. Our Organizational Development team coaches employees on professional development and career growth from day one. In a recent blog post, our Director of Organizational Development, Kevin Doyle, PhD, PCC, shares what he and his team learned from over 400 career goal-setting conversations this spring. Read more below.
This past spring, our amazing GALE Organizational Development team met with every one of our employees coming out of performance reviews to collaborate on their career goal setting. We have compiled what we learned into this blog post. A huge shoutout to the team who made this happen: Rebecca Lee, PhD, Kristopher Saim, Tristan Baharally, Gayathri Srinivas, and Ashly Dinesh. This passionate group works hard to make sure our people are supported. https://lnkd.in/gzKDdyGj
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GALE’s Chief Brand and Experience Officer Winston Binch sat down with The Drum during Cannes Lions to share how brands can take creative risks to make their content stand out, and explain why pairing data and storytelling is key to unlocking the potential of AI. Watch the full interview: https://lnkd.in/g3SnTc8i
"AI is reshaping advertising with personalized content and streamlined production. Finding partners who excel in data and storytelling is key." 🔐 says Winston Binch, chief brand and experience officer GALE How can brands think more creatively and take risks to make their content stand out in CTV? Watch the full interview 👉 https://lnkd.in/g3SnTc8i In partnership LG Ad Solutions #TheDrumatCannes #AIAdvertising #CreativeInnovation
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Influencers and social media are fundamentally intertwined, but to build the strongest content and strategies, marketers must understand the unique role each plays. In LBBonline - Little Black Book, GALE's Eri Mizobe and Erica Goren discuss how they strategically leverage both for clients across industries, as well as the opportunities and challenges brands face in this space. Read here: https://bit.ly/3WlZiQ3
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“Building customer trust is a priority for brands today owing to the increasing relevance of first party and zero-party data. Strong data privacy practices not only protect consumers but also enable businesses to unlock real value.” Director of Paid Social Chaitanya A C V breaks down why consumers' increased concern about data privacy presents a golden opportunity for brands to build strong, authentic relationships with their audiences. Read more in Storyboard18: https://bit.ly/3XZSUQH
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As a Business Agency, GALE has always prioritized understanding our clients' businesses and how they operate in order to help them grow. Our CEO, Brad Simms, spoke with Digiday about how our recently launched Alchemy Ai platform supports our strategists in this mission. Read more: https://bit.ly/3LfsSRU
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“Future-readiness is thinking about being ready, and then making a plan for how you navigate all that.” Chief Innovation Officer Benjamin James joined Regan Robinson on the Future Fit podcast to discuss how he stays future ready in a fast-paced world, focusing on why innovation is core to everything we do at GALE. Listen here: https://apple.co/3zxuyDV
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Just a few years ago, GALE didn’t have a media practice. Now, we manage more than $1 billion in media spend for our clients. GALE CEO Brad Simms spoke with ADWEEK about the process of building our media practice from scratch, and what it takes to be successful. Read here: https://lnkd.in/gukK5Wfa