Stakeholder engagement is crucial for creating inclusive ethical guidelines in AI. Organizations like the Responsible AI Institute and National Institute of Standards are essential in developing actionable standards. Further is here to help teams implement these standards responsibly. Reach out to us for assistance! https://lnkd.in/d5UwUk26 #AIethics #EthicalGuidelines #ResponsibleAI #AIResponsibility
Further
Business Consulting and Services
Atlanta, GA 5,150 followers
Further | Own The Unknown
About us
Further is a data, cloud, and AI company whose sole focus is helping you turn raw data into the right decisions. We help you harness untapped potential, drive robust growth, and achieve unparalleled performance efficiency. Many companies like yours have been playing a guessing game when it comes to critical business decisions. Too often, you either don’t know if you have the right data, don’t know if you can trust it, or don’t know exactly what to do with it. It’s time to own the unknown, and only Further brings you the level of practical strategy, flexibility, and focus you need to do that. That’s why so many of the world’s leading brands, such as Chase, GSK, and Marriott, all rely on us. And it’s how we’ve earned a client retention rate of over 90%. Further. Own the unknown.™
- Website
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https://www.gofurther.com/
External link for Further
- Industry
- Business Consulting and Services
- Company size
- 201-500 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Strategy, Data Strategy, Measurement Strategy, Data Engineering, Data Integration, Data Warehousing, Customer Data Platforms, Business Intelligence, Organizational Intelligence, Analytics, Customer Analytics, Digital Analytics, Tag Management, Analytics Implementations, Analysis and Reporting, Data Visualization, Data Science, Machine Learning, Digital Marketing, Paid Search, Display Advertising, SEO, Social Advertising, Content Marketing and Strategy, Optimization, Business Experiments, A/B Testing, Data Literacy and Training, AI, Data, and Cloud
Products
Apollo
Big Data Analytics Software
Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team, so you can focus on using data you trust to make meaningful business decisions. Leverage Apollo for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform, or for seamless ongoing management of your Google Analytics and Adobe Analytics implementations. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration
Locations
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Primary
271 17th Street NW
Suite 1700
Atlanta, GA 30363, US
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1250 Old River Rd
Suite 300
Cleveland, Ohio 44113, US
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7 Pancras Square
London, England N1C 4AG, GB
Employees at Further
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Melissa Shusterman
Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI)
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Nate Jackson
Technology Solutions Practice Lead at Further
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Jim Neumann
Relationship Marketing Executive
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Jason Egan
Analytics Director/Architect at Further (formerly Search Discovery), Adobe Analytics Champion 2022 - 2024
Updates
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Streamline Your Life with Ethical AI: Embrace National Simplify Your Life Week! Feeling overwhelmed? This National Simplify Your Life Week (Aug 5-11), discover how AI can help you declutter your schedule AND your mind. Ethical AI, designed with privacy in mind, can automate tasks, boost productivity, and bring balance back to your world. Ready to simplify? Dive into our latest blog post to explore the world of ethical AI and how it can revolutionize your routine: https://ow.ly/ZM2m50SRkso #NationalSimplifyYourLifeWeek #AIforGood #EthicalAI #ProductivityHacks #WorkLifeBalance
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Bill Gates himself said, "The advance of AI is profound... It will change the way people work, learn, travel, get health care, and communicate with each other." #NationalSimplifyYourLifeWeek #AI #Efficiency #SimplifyWithAI #ArtificialIntelligence #ProductivityHacks #FutureOfWork
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Simplify Your Decisions, Amplify Your Impact: Predictive Analytics for a Stress-Free Life ✨ #SimplifyYourLifeWeek Tired of overthinking every choice? Get ready to declutter your decision-making process with the power of predictive analytics! - During National Simplify Your Life Week (Aug 5-11), discover how AI-driven predictions can: - Empower you with insights: Make informed choices based on data, not just gut feelings. - Save you time and energy: Reduce the mental load of endless what-ifs and analysis paralysis. - Unlock hidden opportunities: Identify patterns and trends you might otherwise miss. - Boost your confidence: Make decisions you feel good about, backed by data-driven predictions. Simplify your life, embrace the clarity of data, and step into a future of empowered decision-making! Ready to make smarter, simpler decisions? Uncover the power of predictive analytics in our latest blog post! https://ow.ly/A51N50SRjJa #PredictiveAnalytics #AIDecisionMaking #DataDrivenLife #DataClarity
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Exciting Opportunity at Further - Data Engineering Lead (GCP)! Are you ready to embark on a new adventure with Further? If you’re committed to realizing your potential and passionate about doing meaningful work, Further has a fantastic job opportunity that could be your next big career move. We are looking for a talented Data Engineering Lead (GCP) who is passionate about helping companies discover valuable insights and answer critical business questions! Join our growth oriented, people centric, and collaborative team by applying here: https://lnkd.in/d5zmSCRi #CareerOpportunity #JoinOurTeam #Jobs #data #analytics #cloud #ai
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Unlock the potential of your first-party data! Join our FREE webinar on BigQuery Machine Learning and transform your Google Ads strategy. Sign up now! https://lnkd.in/d3mvfvDC #DataEngineering #CloudSolutions #WebinarAlert #FirstPartyData #BigQuery #MachineLearning #DigitalMarketing
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AI is transforming the way we optimize products in design and manufacturing. Generative design tools can explore countless combinations faster than humans, while simulations help predict behavior in different scenarios, saving costs. With AI, material selection and optimization is more precise and reliable. 🔗 https://lnkd.in/d6G6MXUe #AI #productdesign #manufacturinginnovation
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Simplify Your Life AND Your Product with AI ✨ #SimplifyYourLifeWeek This National Simplify Your Life Week (Aug 5-11), let's embrace the power of AI to declutter not only our lives, but also our product development process! AI can help you: - Streamline decision-making: Use data-driven insights to focus on the features your customers truly value. - Optimize resource allocation: Eliminate guesswork and invest your time and budget where they'll have the biggest impact. - Accelerate innovation: Get your products to market faster with AI-powered prototyping and testing. - Simplify your life, supercharge your products, and make this week truly transformative! Ready to discover how AI can simplify your product journey? Dive into our blog post for actionable tips and insights! https://lnkd.in/d6G6MXUe #SimplifyYourLifeWeek #AIforEfficiency #ProductOptimization #AIinnovation #StreamlineWithAI
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The ethical concerns in AI are significant - bias in training data can lead to unfair treatment based on race, gender, and socio-economic status. We need effective bias detection and mitigation strategies, clear guidelines for accountability, and a balance between data privacy and AI development. https://lnkd.in/d5UwUk26 #EthicalAI #DataPrivacy #AIEthics #ResponsibleAI
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We're thrilled to share that our very own Jim Neumann, Healthcare Industry Lead at Further, has been featured in a compelling Q&A with Authority Magazine, written by Jake Frankel! In the insightful Q&A article, Jim explores how digital transformation can revolutionize medical practices and enhance patient care. 📖 Read the full article here: https://lnkd.in/dTWN2T3Y Discover how embracing digital tools can lead to better patient outcomes and more efficient healthcare practices. Don’t miss out on these valuable insights! #Healthcare #MedicalInnovation #AuthorityMagazine #DigitalTransformation #HealthcareInnovation