fractional CMO

Have you ever decided to move to a new house, only to realize you have managed to hoard tons and tons of useless stuff you have neither used in years nor intend to? 🫣 Then imagine what your company’s database might look like after not being cleaned for years. Databases tend to accumulate unusable information over the years, so it is pivotal that you clean them before migrating to a new marketing automation platform like #Marketo. Cleaning your data ensures you achieve optimized and error-free results, gain accurate insights, and integrate your tech stack seamlessly. For this, ensure that you: ✅ Assess the current data thoroughly for errors ✅ Remove duplicates and backup your data  ✅ Discard or treat entries with missing data points ✅ Check for consistency in the data and normalize it wherever necessary ✅ Discard data that is no longer relevant ✅ Document the process of cleaning for future reference Data cleaning is only one aspect of implementing Marketo successfully. To learn more, check out our detailed blog in the comments! #TechStack #Migration

Listening to “The Carpenters” sing their pop hit, “Top of the World” makes a lot more sense today and you might wonder why. 🧐 And that’s because our client has made our day by calling their movement from #UA4 to #GA4 “seamless”. 🥳 And that’s not all, our project team was applauded yet again for the crisp and clear communication regarding milestones and delivery. 📈 Thanks a lot, Rahul Mehta, it has been a pleasure working with you and the team FreshLearn. Cheers to the more to come 🥂. For more such reviews from our happy clients, find us at: Clutch: Fractional CMO Reviews | 17 Client Reviews | Clutch.co G2: FractionalCMO Reviews 2024: Details, Pricing, & Features | G2 #MarTech #RevOps

It’s time we honor the great sacrifice and hardships of the men and women who built the foundation of the modern-day United States. Let’s take a moment to ponder the cost of independence and the responsibility it entails. The next time you achieve something remarkable, remember the people who made it possible. #IndependenceDay  #AmericanHistory

Have you ever been on a trek that made you realize how unfit you are? 🥲 Finishing a long trek, running a marathon, and implementing a comprehensive Salesforce instance all have one thing in common: they require intense prep and forethought. This is why when implementing Salesforce, it might be best to do it incrementally (and with care. 😉) #Salesforce implementations require significant planning, executing, monitoring, and optimizing. This is further complicated once you factor in user feedback and adaptability. A small-scale adoption of Salesforce initially may be more beneficial in the long run. It ensures ✅ Better resource allocation and less chance of burnout  ✅ Smaller scale, which leads to easier troubleshooting, customization, and optimization ✅ Flexibility in scaling ✅ More important features can be prioritized and rolled out Still not sure if you’re up to the task? Read our detailed blog on tips to implement Salesforce to help you breeze through the process. Link in the comments below. 👇 #SalesforceConsultant #SalesforceDeveloper

Does your intuition tell you to make changes in your business roadmap or career path? You are not alone! 🙂 Shreyansh Surana (RevOps leader) in an enriching podcast (hosted by Kanad Bahalkar, the founder of Potion) looks back at why he transitioned from a sales career to marketing operations. 🚀 He then highlights how the marketing ops industry matured gradually and headed towards revenue operations that is in front of us today. 📈 And that’s not all, he also discusses that the challenge during this phase was the system itself along with its components like data, tools, integrations, etc. 🧐 His RevOps journey offers golden nuggets like the need to adapt to new technologies, the things that B2B startups must take care of, top metrics, tracking systems, KPIs, etc. To watch the full episode of this podcast, head over to the link mentioned in the comments section below. 👇📺 #RevOps #Mops #Sales

Instead of making sky-high initial investments in technological infrastructure, businesses are choosing wisely to pay a convenient subscription fee and use the services offered by SaaS companies remotely. 💰 💼 Now you might wonder, how to ensure quick engagement, reduce the time to product adoption, and multiply your customer base faster through a SaaS company. 🤔 The answer is, through Marketing Automation (MA), which can revolutionize your SaaS business strategy! 🤩 If you wish to learn more about MA, its KPIs, 2024 trends, and how it can bolster your inbound marketing, head over to the blog mentioned in the comments section below. 👇 #SaaS #MarketingAutomation #RevOps

Remember when Ron and Hermione stopped talking to each other and Harry was absolutely losing it? 😩 That’s probably how reading a forecasting report feels when your MarTech tools aren’t well-integrated. 🥲 Friction often hampers productivity, and for smoother results, effective communication is necessary. For accurate data analytics, your MarTech tools require access to data across platforms. And when platforms don’t talk to each other, the reliability of your reports suffers. The easiest way to deal with this is by integrating the various platforms that you use. But what might take more effort is having teams that are on the same page. 😉 In this episode of our RevOps podcast, Omkar explains the two basic things businesses need to keep in mind to build a successful RevOps model: MarTech #Integrations and team alignment. Hosted by Ishneet Kaur, Marketing Manager, Fractional CMO, our full podcast features Srikanth Vadrevu - Senior Marketing Ops manager at Clarivate, Om ☁. - Founder of Marketing Ops India group, and Shreyansh Surana- a RevOps leader.  Head to our comments to watch the full podcast.⚡ #BigData #DataAnalytics

The best compliments are the ones you don’t have to fish for. 😁 We firmly believe in being a customer-first agency; nothing gives us more joy than building deep, meaningful, and valuable relationships with our clients. Remember, dear client, Fractional CMO has always got your back. 👊 So let’s pull up our sleeves and do something cool. 😎 #CustomerSatisfaction #MarketingOps #RevOpsExperts

Remember when Ron and Hermione stopped talking to each other and Harry was absolutely losing it? 😩 That’s probably how reading a forecasting report feels when your MarTech tools aren’t well-integrated. 🥲 Friction often hampers productivity, and for smoother results, effective communication is necessary. For accurate data analytics, your MarTech tools require access to data across platforms. And when platforms don’t talk to each other, the reliability of your reports suffers. The easiest way to deal with this is by integrating the various platforms that you use. But what might take more effort is having teams that are on the same page. 😉 In this episode of our RevOps podcast, Omkar explains the two basic things businesses need to keep in mind to build a successful RevOps model: MarTech #Integrations and team alignment. Hosted by Ishneet Kaur, Marketing Manager, Fractional CMO, our full podcast features Srikanth Vadrevu - Senior Marketing Ops manager at Clarivate, Om ☁. - Founder of Marketing Ops India group, and Shreyansh Surana- a RevOps leader.  Head to our comments to watch the full podcast.⚡ #BigData #DataAnalytics

It’s time we celebrate our #sales rockstar! 🥳 Soumitra Ghosh is a star player who has impressed us and our clients alike. Fractional CMO has been excited to see our #Partnerships wing grow under Soumitra’s keen eye. We congratulate him for completing a whole year working at Fractional CMO. May you always be the life of the party, Soumitra. We hope to see you scale newer, taller heights. 🚀