Fractional Insights

Fractional Insights

Business Consulting and Services

Traverse City, MI 279 followers

Translating Research and Insights into Revenue

About us

At Fractional Insights, we're not just a research and advisory firm – we're pioneering a novel approach to empowering WorkTech companies. As a one-of-a-kind Fractional Lab, we're redefining what it means to drive success and impact lives through cutting-edge research and expert advisory services. Our team of renowned experts creates and uses research and insights to help you strengthen the connection between your customer's pain, science on that pain and your product promise drawing a throughline from research for revenue. Differentiate, win more customers, and establish unrivaled authority in your industry, with us as your strategic partner.

Website
https://www.fractionalinsights.ai
Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
Traverse City, MI
Type
Privately Held
Founded
2024
Specialties
Fractional Consulting , Behavioral Science , Organizational Psychology, Leadership Development , Data-Driven Insights, Thought Leadership, Sales Enablement, Business Transformation, Employee Engagement , Sales and Marketing Alignment, ROI and Impact Analysis, Quantitative and Qualitative Research, and Future of Work

Locations

Employees at Fractional Insights

Updates

  • Fractional Insights reposted this

    View profile for Shonna Waters, PhD, graphic

    I help companies who are revolutionizing the way people work grow by using research and insights in marketing and sales | Co-Founder & CEO at Fractional Insights | Award-Winning Psychologist, Author, Professor, & Coach

    Our recent article at Fractional Insights challenges traditional views on #employeewellbeing and organizational performance. But there's an even more intriguing twist when we look at global productivity data. Key insights: 1. There's a negative relationship between hours worked and productivity across countries. 2. Technological advancements, including AI, make it possible for each worker to become much more productive. Increases in productivity in turn help decrease working hours. 3. Well-being and performance can be mutually reinforcing, especially over the long term. This presents a unique opportunity as we enter the age of AI. With increased automation and efficiency, we have the chance to create additional bandwidth within our organizations. But the critical question is: how will we use this newfound capacity? In our article, we suggest we should aim for collective thriving across multiple domains - not just financial, but also emotional, physical, social, and spiritual well-being. This applies at individual, team, and societal levels. As leaders navigating this transformative period, we need to consider: • How can we harness AI to enhance both productivity and well-being? • What metrics should we adopt to measure success beyond financial indicators? • How might we reinvest productivity gains to foster innovation, learning, and personal growth? The future of work isn't just about doing more with less time. It's about intentionally creating a world where technological efficiency translates into human flourishing. What are your thoughts? How is your organization thinking about the AI-driven productivity boost? Link in the comments to read the full article. 

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  • Fractional Insights reposted this

    View profile for Shonna Waters, PhD, graphic

    I help companies who are revolutionizing the way people work grow by using research and insights in marketing and sales | Co-Founder & CEO at Fractional Insights | Award-Winning Psychologist, Author, Professor, & Coach

    ❓ What's the inspiration behind Fractional Insights? Since launching Fractional Insights, Erin Eatough, PhD and I have been asked this question countless times. The answer is multifaceted, but two main inspirations stand out: 1️⃣ Our Personal Experience and Philosophy:  With over 20 years each in various structures designed to leverage research and insights in business contexts - from academia and research-based consulting (like HumRRO and PDRI) to industry services (like SHRM) and internal roles in government agencies and tech companies (like BetterUp Labs) - we've seen firsthand the power of applied research. This experience has solidified our belief in its value and potential. 2️⃣ The Fractional Work Movement:  This growing employment model allows expert talent (typically executive-level) to work for a "fraction" of the time. It offers flexibility and autonomy to the employee while providing affordability and agility to the customer. Combining these inspirations, we envisioned a way to make expert-level research and insights more accessible to companies. Thus, the concept of a Fractional Lab was born. Fractional Insights offers: 🧪 Commercially-oriented experimentation 💡 Insights generation 🧠 Expert subject matter knowledge We're a fractional lab helping companies harness behavioral science, data, and insights to better articulate the pain, promise, and proof behind their offerings - all without the overhead of a full-time research department. It's a flexible, cost-effective way to access top-tier research capabilities. 📊💼 What has been your experience with Fractional work?

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  • View organization page for Fractional Insights, graphic

    279 followers

    Elisa Johnson, ICF ACC recently had the privilege to join Erin Eatough, PhD and Shonna Waters, PhD from Fractional Insights for a #soulful conversation about today's "connection crisis." We delved into how this crisis impacts our health, wellness, and even human dignity. We're excited to share insights and reflections from our discussion to ignite thought and inspire a deeper connection in both personal and professional realms. This is just the beginning of creating vibrant conversations committed to fostering meaningful human connections. #HumanConnection #Leadership #CommunityBuilding #MentalHealth

    Reconnecting in a Disconnected World: The Power of Human Connection in the Post-Industrial Era

    Reconnecting in a Disconnected World: The Power of Human Connection in the Post-Industrial Era

    PBJ People Consulting & Coaching on LinkedIn

  • Fractional Insights reposted this

    Elisa Johnson, ICF ACC recently had the privilege to join Erin Eatough, PhD and Shonna Waters, PhD from Fractional Insights for a #soulful conversation about today's "connection crisis." We delved into how this crisis impacts our health, wellness, and even human dignity. We're excited to share insights and reflections from our discussion to ignite thought and inspire a deeper connection in both personal and professional realms. This is just the beginning of creating vibrant conversations committed to fostering meaningful human connections. #HumanConnection #Leadership #CommunityBuilding #MentalHealth

    Reconnecting in a Disconnected World: The Power of Human Connection in the Post-Industrial Era

    Reconnecting in a Disconnected World: The Power of Human Connection in the Post-Industrial Era

    PBJ People Consulting & Coaching on LinkedIn

  • View organization page for Fractional Insights, graphic

    279 followers

    🔬 Introducing the concept of a Fractional Lab: Your On-Demand Research Partner 🧪 Are you looking to validate your product's impact or gain deeper insights into your solution? A Fractional Lab could be the answer. These specialized, stand-alone research facilities offer: • 🧪 Commercially-oriented experimentation • 💡 Insights generation • 🧠 Expert subject matter knowledge Fractional Insights is a fractional lab, helping companies study, translate, and demonstrate the value of their offerings without the overhead of a full-time research department. It's a flexible, cost-effective way to access top-tier research capabilities. 📊💼 Have you worked with a Fractional Lab? Share your experience below! 👇 #FractionalLab #Research #Innovation #ProductDevelopment

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  • View organization page for Fractional Insights, graphic

    279 followers

    At Fractional Insights, we're not just another services or advisory firm. We're a powerhouse of expertise, bringing together the best minds in organizational and behavioral science research, marketing, and sales to help #worktech companies thrive. Our unique offer is what we call: The Fractional Insights Advantage. 🚀 We don't just conduct external research or hand over data points – we integrate them seamlessly into commercial narratives, connecting market pains to your specific solution for a powerful go-to-market strategy. We help you use credible data-backed insights and evidence to better articulate the: 💡Pain 💡Promise, and 💡Proof behind your product. Our comprehensive suite of services can help you unlock gates at any point in your customer journey, including: ✅ Thought leadership ✅ Value story development ✅ Commercial teachings ✅ Evidence-based sales assets ✅ Measurement strategy and implementation ✅ ROI calculators And more! We work flexibility with our clients to meet them where they are at, optimize the best available evidence and data, and help them up-level the strength of their evidence. With our fractional lab model, you gain access to top-tier talent and resources without the overhead of maintaining a full-time, in-house team. We work alongside you to multiply your impact and growth, helping you stand out in a crowded market and make work better for organizations and their people. Ready to unlock undeniable evidence of the value of your offer? Let's chat about how you can become a market leader with the Fractional Insights Advantage. #FractionalInsights #GrowthStrategy #FutureOfWork

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  • View organization page for Fractional Insights, graphic

    279 followers

    At Fractional Insights, our vision is clear: to reshape the future of work by making it more human-centric. 🌟 In a world transformed by AI and rapidly evolving technologies, organizations face unprecedented challenges in navigating the changing landscape of work. But amidst these challenges lies an incredible opportunity to reimagine how work can be done, and that's where Fractional Insights comes in. 👩💻👩💻 Founded by Shonna Waters and Erin Eatough, two seasoned leaders with a combined 40+ years of experience in organizational and behavioral science, Fractional Insights was born out of a shared passion for leveraging technology as a catalyst for positive change. 💡 Our mission is to make work better by 🌉 bridging the gap 🌉 between scientific research and practical application, empowering companies to create and sell products and solutions that genuinely improve people's lives. By assembling a multidisciplinary team of experts – The Fractional Insights Expert Network 👏 – we provide a comprehensive suite of services that help work tech companies excel at expert argumentation, enhance win rates, and accelerate growth. What sets us apart is our unique "fractional lab" model, which democratizes access to ⭐ top-tier talent and resources ⭐. We believe that every organization, regardless of size or budget, should have the opportunity to tap into the power of expertise to drive innovation and success.💫 As we continue to grow and evolve, our commitment to shaping a more human-centric future of work remains unwavering. Join us on this exciting journey as we redefine what's possible and create a better world of work, one innovative solution at a time. 🚀 #FractionalInsights #FutureOfWork #HumanCentricWork #InnovativeSolutions

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