Want to achieve customer obsession? Explore our resources to help you: 1️⃣ Put customers at the center of everything. 2️⃣ Plot a course for success. 3️⃣ Start your transformation. 4️⃣ Prioritize customer satisfaction. 5️⃣ Inspire your teams. https://forr.com/3KfDBeI
Forrester
Research Services
Cambridge, MA 335,160 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
-
https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
-
"AI will change things in the same way that electricity did and continues to do: It creates the conditions through which people can do old things better while also envisioning completely new things to do." -James McQuivey, Ph.D. Your success with AI will depend on how effectively you lead your people adapt to the old and new with the help of powerful AI tools. Join us at #ForrTech North America to learn how leadership can enable your people to make AI ✨ magic ✨ happen. https://forr.com/4cCSgNf
-
Curious about the most valuable emerging technologies for your business? See how Forrester breaks down the short-, middle-, and long-term benefits. https://forr.com/45RXimL
-
We partnered with Ahold Delhaize, a multinational grocery firm, in defining the cybersecurity metrics that are most closely linked to its business strategy. Watch this video with Eleftherios Giannakis to learn how the partnership has helped the cybersecurity team at Ahold Delhaize support its internal customers and business. https://forr.com/3VqP4x1
-
Rapid technological change can make it challenging for businesses to stay informed. This week, VP of Emerging Tech Portfolio Brian Hopkins explains this year's top 10 emerging technologies and when each will start delivering value to users. https://forr.com/4cvnmpY
-
That's a wrap on #ForrCX North America 2024! From the keynotes to the breakout discussions and shared perspectives, we enjoyed every moment. These are just a few highlights from last week's event: 🤝 We explored how human ingenuity paired with AI will transform experiences. 🌟 We emphasized this pivotal moment in CX history and how to align to win. 🏅 We recognized our latest Customer-Obsessed Awards winners. Now it's time for CX, marketing, and digital leaders to begin turning new ideas into action. See you in Nashville next year for CX Summit North America 2025! https://forr.com/4cdigz1
-
+4
-
Forrester’s top 10 emerging technologies for 2024 are out! Read our announcement to see the technologies that our research says will deliver the fastest ROI. ✔️ See where genAI, TuringBots, and IoT security fit into our top 10 list. ✔️ Identify the technology that will drive commercial and urban transportation. ✔️ Analyze the benefits of all 10 technologies in the short, middle, and long term. https://forr.com/3VVVEgr
-
US consumers' perceptions of CX quality are now at their lowest point 📉 since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key findings from our recent report. https://forr.com/3VRzOuv
-
In light of Broadcom's recent acquisition of VMware, technology executives are reassessing their technology roadmaps. This week's What It Means episode features Principal Analyst Naveen Chhabra, who provides an in-depth analysis of these changes and explores the options available to VMware customers. https://forr.com/3XE1g02 ➡️ Want to learn more about your VMWare options? Check out our agenda for the upcoming #ForrTech North America event, where Chhabra will provide real examples of approaches that technology organizations are taking and walk through a VMware migration checklist.
-
As we head into our #ForrCX North America event this week, we present our 2024 US Customer Experience Index, based on more than 98,000 US customers across 223 brands and 13 industries. The big takeaway? Customer experience in the US has declined for the third year in a row. Check out this summary from The Wall Street Journal about our new CX Index and explore more here: https://forr.com/3Rs0lfC
You’re not alone: Companies and government agencies seem more difficult to deal with than ever before.