For Soccer

📺 Recapping the soccer broadcast on TV in Q2 ⚽ 660+ games, 400+ teams, nearly 60 different competitions 📌 Plus, #sportsbiz stories to follow in the latest edition of The Assist

🤝🏽 Black Star & LA Galaxy partner for Juneteenth celebration 📺 FOX Sports viewership numbers off to strong start in Euros, Copa América 📌 All that, plus the trending stories from the soccer side of the #sportsbiz

A real highlight during a jam packed summer for Black Star. Great to kick it with you U.S. Soccer Foundation and Allstate.

💡 Winners, history, gaming, fashion, and more What do the above have in common? They're among the most-selected influences on team fandom by Black soccer fans. Over 40% of this audience began their soccer fandom in the past five years—a higher percentage than other ethnic fan segments. With an influx of new fans in the soccer ecosystem, two of the obvious questions to ask are which teams are they settling on and why. In this week's edition of The Assist we dive into this topic, as well as the other stories we're following in the soccer corner of the #sportsbiz world.

📈 The Tournament (TBT/TST) sees growth in Year 2 The second edition of The Soccer Tournament (TST) wrapped up this week, and what an event it was. La Bombonera and US Women won the Men’s and Women’s brackets, respectively, both earning a $1 million winner-take-all prize. The tournament provided a multitude of exciting on-field moments and plenty of chances for crossover content between TST, its players, and other personalities—including Pat McAfee. In this week’s edition of The Assist we take a deeper look at the successes of the tournament, how those successes led to growth in year two, and what brands and marketers may take away from the event. Plus, don’t miss the trending stories from the soccer side of the #sportsbiz world.

🙌 10 days ‘till Alianza + 3.6 million watch UCL Final Alianza de Futbol, our property aimed at providing Hispanic communities with local and national soccer programming, kicks off in just over a week and we're celebrating its 20th anniversary! Check out this week's newsletter to read more about this milestone and how we'll be celebrating on each of the 2024 Alianza tour stops. We also dove into the viewership numbers from the UEFA Champions League Final this past weekend, as 3.62 million English- and Spanish-language U.S. viewers saw Real Madrid defeat Borussia Dortmund. All that, plus the other trending stories from the soccer side of the #sportsbiz world in this week’s edition of The Assist.

☀️ Welcome to another summer of soccer! With Memorial Day Weekend seen by many as the unofficial beginning of summer, we’ve officially arrived at some of the best soccer we’ll see this year. From the biggest club game in the world to some of the most prestigious international tournaments, it's soccer's time to shine. For marketers, these events offer unparalleled opportunities to engage with a diverse and passionate audience, as well as see how brands and fans alike engage with the tournaments, players, and each other. Toss aside the pool noodles and beach towels and grab your favorite jersey and scarf as we all tune in to some of the best competitions of the soccer calendar. Dive into our summer highlights, plus the latest #soccerbiz news we're following this week.

🌎 Bringing The Premier League to new audiences From PL Fan Fests to the PL Summer Series, the overarching strategy behind our work with the Premier League hasn't changed since 2017—amplify and celebrate the uniqueness of the 🇺🇸 fan experience. Celebrity, cross-sport, and pop culture relevance being a mainstay. The latest product of this strategy is a new, five-part digital series called "The Crossover" and features interviews with American celebrities, musicians, and athletes allowing them to showcase their Premier League fandom in their own, unique way. First up in the series—legendary skateboarder, Paul Rodriguez. All that, a dive into ⚽ fandom in the Miami-Ft. Lauderdale market, plus the #soccerbiz stories we're following in this week's edition of The Assist.

💰 Major League Soccer, Liga MX club valuations are on the rise. Sportico released their 2024 soccer club valuation rankings and one thing is abundantly clear: North America’s impact on the game is growing and shows no signs of slowing down. Nearly half of the top 50 most valuable soccer clubs come from MLS and Liga MX with four MLS clubs now having valuations of at least $1 billion. Add in the clubs that feature American ownership and a majority of the top 50 have a North American influence. We dive into these rankings and other trending #soccerbiz stories in this week’s newsletter.

🤔 What do Messi, Alex Morgan, the Premier League, Peso Pluma have in common? They're the idols and favorites of Allstate Sueño Alianza participants! During last year's Alianza de Futbol Tour, we surveyed the thousands of participants to gain a first-hand account of the soccer and non-soccer things they enjoy. From the leagues, teams, and players they love most to the musical artists forming the soundtrack of their daily lives, we gathered their thoughts in a report, which you can download below for a glimpse into the passions and influences of teenage Hispanic soccer players. 🔗: https://lnkd.in/gen_6s6j