Build a stronger GTM with an ROI Calculator 🧮 Are you ready to showcase the true value of your product? Fluvio's latest article delves into the magic of ROI calculators and how they can elevate your product marketing strategy. Discover: 1️⃣ The basics of ROI and why it's essential for your product’s success. 2️⃣ How to collaborate seamlessly with different teams to create an impactful calculator. 🤝 3️⃣ Key decisions on the format and placement of your ROI tool. 📝 4️⃣ Steps to define critical inputs and outputs that highlight your product's cost savings and revenue gains. 📊 Read on! https://lnkd.in/gC4ms3tR
Fluvio
Business Consulting and Services
Denver, Colorado 4,246 followers
Product marketing consultancy for fast-paced, high-growth businesses. Embrace erosion, widen your stream.
About us
Fluvio is a consulting firm built for the realities of the modern technology business, in which speed and execution are non-negotiable. Fluvio provides flexible consulting services to help software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact campaigns. With niche experience operating within startups, global enterprises, and everything in between, we replicate proven product marketing techniques that excel in fast-paced, high-growth environments. We offer a suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle. 👉 Consulting - Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization 👉 Workshops - Gain insight, alignment, and deploy strategies to scale with in-person and remote product marketing workshops based on Fluvio’s proprietary GTM Model 👉Recruiting & Talent Development - Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent 💸 Venture Investing - Secure funding with benefits; Fluvio Ventures allows startups to bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations
- Website
-
http://www.fluviomarketing.com
External link for Fluvio
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Denver, Colorado
- Type
- Privately Held
- Specialties
- Product Marketing, Technology Marketing, SaaS Marketing, Growth Strategy, Product Management, Management Consulting, Founder Mentorship, and Go-to-Market Strategy
Locations
-
Primary
Denver, Colorado 80211, US
Employees at Fluvio
-
John Emmitt
-
Shari Diamond
Principal at Fluvio, Product Marketing Consultancy | Top 10 Product Marketing Consultant of 2024
-
Daniel Thai
Senior Consultant at Fluvio | Product Marketing Consultancy
-
Devon O'Rourke
Founder & Managing Partner at Fluvio | Product Marketing Consultancy | ex-Amazon, Etsy, & more
Updates
-
John Emmitt goes deep....he likes to get into the nuts and bolts to understand how companies/products operate, and ultimately, how to grow revenue. This technique has benefited Fluvio clients....and now you! 🫵 Understanding and showcasing the business value of your solution is crucial for any go-to-market (GTM) strategy. John Emmitt's new article dives deep into how ROI calculators can be a game-changer for your PMM team. 📈 In this comprehensive guide, we cover: 1️⃣ What is ROI? – The foundation of demonstrating value. 2️⃣ Building an ROI Calculator – Step-by-step instructions to craft a tool tailored to your sales prospects. 3️⃣ Use Case Example – How a branding and advertising platform can save tech companies over $20,000 with an ROI of 241%. 💡 Key Takeaways: 🤝Collaborate cross-functionally with product, finance, and marketing teams. 📝Decide on the format and placement of your calculator (spreadsheet or HTML? On your website or for one-on-one sales?). 📊 Define inputs and outputs to clearly showcase cost savings and/or increased revenue. Read the full article and start building your ROI calculator today 👉https://lnkd.in/gC4ms3tR
-
Fluvio reposted this
From customer research to upcoming go-to-markets, the list of cross-platform projects for the ABC Fitness #productmarketing function was long and growing. Discover how Fluvio deployed a team of #PMM consultants to both keep up with business demands and provide strategic advice and support, featuring ABC VP Platform Marketing Candice Mueller. 🏋️♂️ https://lnkd.in/gWyxCKGU
Case Study: ABC Fitness — Fluvio
fluviomarketing.com
-
From customer research to upcoming go-to-markets, the list of cross-platform projects for the ABC Fitness #productmarketing function was long and growing. Discover how Fluvio deployed a team of #PMM consultants to both keep up with business demands and provide strategic advice and support, featuring ABC VP Platform Marketing Candice Mueller. 🏋️♂️ https://lnkd.in/gWyxCKGU
Case Study: ABC Fitness — Fluvio
fluviomarketing.com
-
Marketecture: often a controversial topic. And it should be! Naming your solutions, products, and features ideally surfaces healthy debate among leaders. ⚔ An unclear marketecture is a recipe for future headaches. If you’ve been in seemingly endless naming discussions whenever new features go to market, you can relate. Discover how Fluvio approaches effective #marketecture builds, as explained by our founder Devon O'Rourke: https://lnkd.in/gZHG3rhd
What’s a Marketecture and why do you need one? — Fluvio
fluviomarketing.com
-
McKinsey’s recent report on product marketing “affirmed the pivotal role of PMMs in helping their companies’ products propel growth.” Of course, that’s not news to the Fluvio team. Our big takeaway? The data to back up their statement. The PMM:PM ratio of bottom-quartile performers was 12 percentage points lower than top-quartile organizations. 💡 With our Recruiting offering, Fluvio helps organizations close the ratio gap and make the right personnel investments in expert product marketers. 🌟 And if you’re a PMM looking for your next role, check the comments for a new FTE position we’ve just listed with a Fluvio client.
-
🎙️ On the latest episode of Embracing Erosion, Devon was joined by Alex Pattis, General Partner at Riverside Ventures and founding team member of Hampton. Alex is also the co-founder of Last Money In Media, a leading VC newsletter that explores Special Purpose Vehicles (SPVs) within the Venture Capital ecosystem. As a prominent advocate for the SPV investment format over the traditional VC fund model, Alex brings a wealth of knowledge and experience to the table. This episode dives deep into: 🌟 How to scale a company from concept to a 9-figure exit 🔄 Breaking away from the traditional consulting model and applying product approaches ⏩ The importance of iterating quickly and often with messaging 💸📈 Key signals to watch when investing in startups Don't miss this insightful conversation. Listen now 👉 https://lnkd.in/gEKv5ghE #VentureCapital #SPVs #StartupInvesting #ProductMarketing
Alex Pattis: General Partner of Riverside Ventures & Founding Team Member of Hampton on Investing in Startups & Scaling Businesses
https://spotify.com
-
Recruiting great PMMs is hard... And if you're a talented product marketer, finding that perfect fit with an org that truly values product marketing is...maybe even trickier?! Well, Fluvio is here to help! One of our market-leading clients is trusting us to find their next great PMM 📢 If any industry needs the very best PMMS, it's this one ☝️ - Join a market leader in consumer-directed healthcare solutions, impacting over 29 million members and processing $8.9 billion annually. 🏥💸 Be part of a team that drives innovation and efficiency in an evolving healthcare landscape, delivering cutting-edge solutions for top health insurance plans, TPAs, and financial institutions. Apply now!
-
In the latest episode of Embracing Erosion, Devon brings friend of the pod Derek Osgood, the Co-Founder and CEO of Ignition back on.🎙️ They dicsus the latest release at Ignition aimed to dramatically enhance the onboarding experience, bring AI to the forefront, and expand use cases across the full Product team's scope 🤖📈 Give it a listen 👇 https://lnkd.in/gD8M4YKM
-
Effective interview skills don't come naturally to many. Defining an interview structure and tactics for your team can help you make quick impacts across any reserach initiative. 64.6%* of #pmm teams are responsible for customer and market research. In fact, this was the 4th most common responsibility reported for product marketers. So, the pressure is on to deliver! Looking a starting point? Read Tom Crist's article on mastering customer & market interviews here ⤵ https://lnkd.in/g95DjJAA *per Product Marketing Alliance's 2024 State of Product Marketing Report
Mastering Customer & Market Interviews: A Guide For Product Marketers — Fluvio
fluviomarketing.com