Flourish

Last week Envestnet, Inc released their 2024 Advisor Perspectives Survey, which surveys financial advisors each year to “better understand the current state of their practices and how they expect those practices and the broader wealth landscape to evolve in the years ahead." The survey included a section that suggested more advisors should be paying attention to cash, outlining the potential benefits for those who do. Interested to learn more about advisor perceptions around their clients’ held-away cash and attitudes around cash management needs? Flourish recently partnered with Wealth Management IQ, a leader in research services for wealth and asset management communities, to take a closer look at the subject. The report’s key findings include: ◾ Clients’ cash holdings are vastly underestimated: Surveyed advisors believe their average client holds 7% of their net worth in cash, while high net worth individuals self-reported actually holding more than 30% of their net worth in cash. ◾ Advisors often ignore the cash conversation despite knowing its importance: There is a significant gap between awareness and action in the advisory field, with 95% of advisors acknowledging the importance of addressing clients' cash needs as a professional responsibility, but only 5% of advisors consistently inquiring about their clients' cash holdings. ◾ Clients want high yield on their cash: 92% of advisors report that their clients have expressed interest in high-yield accounts. ◾ Cash management solutions can help advisors be more competitive: 71% of advisors believe that offering an in-house cash management solution to their clients would make them more competitive with other advisory firms, as well as more competitive with wirehouses (68%) and robo advisors (62%). Read the full report to learn more: https://lnkd.in/eGUdJVRw #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Flourish Financial LLC and all integration partners are separate and unaffiliated entities.

Interested in learning more about the investment case for multi-year guaranteed annuities (MYGAs)? Explore our new factsheet, which outlines how MYGAs can expand the fixed income portfolio. Highlights include: • The opportunities that MYGAs bring to traditional portfolio construction • The core benefits and features of MYGAs • How to bring MYGAs into your practice to address the needs of specific client profiles To download the MYGA factsheet, log in to your Flourish account and navigate to the Advisor Resource Center. Interested in learning more about annuities? Reach out to your Flourish representative or send us a note: https://lnkd.in/eb-ePvwB #annuities #wealthmanagement #financialplanning Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies, LLC and to Flourish Insurance Agency, LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

We’ve recently announced several exciting new integrations that have expanded our commitment to helping advisors better serve their clients – with more to come this summer! Check out our current list of integration partners and let us know if there is something you'd like to see. CRM: Redtail, Wealthbox Planning: eMoney, RightCapital Reporting: Addepar, Black Diamond, Envestnet | Tamarac, Orion Learn more and get started: https://lnkd.in/eEjnuhWd #cash #wealthmanagement #financialplanning #integration A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Flourish Financial LLC and all integration partners are separate and unaffiliated entities.

We're excited to announce the launch of our integration with Addepar, which provides portfolio reporting software that helps investment professionals provide informed, precise guidance for their clients. The integration creates a data connection to bring Flourish Annuities and Flourish Cash account and transaction information into advisors’ existing workflows. "Monitoring and reporting on held-away cash holdings alongside other portfolio assets has been a game changer,” said Vikram Chugh, COO/CTO of Robertson Stephens. "Not only are we helping our clients earn a competitive interest rate, but we can more easily include this cash in our conversations and the client’s overall investment strategy. It truly demonstrates our commitment to providing clients with holistic wealth management." Learn more and get started with our guide: https://lnkd.in/eRhqDmMi #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Flourish Financial LLC and Addepar are separate and unaffiliated entities. This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

Proud moment! We’re excited to share that Flourish is a finalist in 3 categories for the 2024 Wealth Management Industry Awards.  http://spr.ly/6041eFzjR A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

Join us on Thursday, May 23 at 2pm ET for a webinar with RightCapital and Bradley Mendel, CFP®, EA, Wealth Advisor, to learn about the key benefits of the latest Flourish integration and how it supports Brad’s practice. With this new integration, advisors can enable a data feed and gain a complete view of client Flourish accounts from within RightCapital. In the webinar, experts from the RightCapital and Flourish teams will help answer questions and explain how to get started in a few easy steps. Register for the webinar: https://lnkd.in/etvisTWd Learn more and get started with our guide: https://lnkd.in/eMGpwyD7 #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Flourish Financial LLC and RightCapital are separate and unaffiliated entities.

We're excited to announce the launch of our integration with RightCapital, a planning tool used by financial advisors. Advisors can now enable a data feed integration and gain a complete view of client Flourish accounts within RightCapital. "A solid financial plan starts with an accurate snapshot of clients' entire financial lives," said Bradley Mendel, CFP®, EA, Wealth Advisor at Mendel Money Management. "Having visibility into clients' cash holdings can make a big difference, as clients often hold more cash than we think they do. With Flourish data appearing in RightCapital, we don't have to ask clients for balances, eliminating a time consuming and error-prone step in the planning process. Better plans drive better financial outcomes for clients, and that's always the goal." Learn more and get started with our guide: https://lnkd.in/eMGpwyD7 #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Flourish Financial LLC and RightCapital are separate and unaffiliated entities. This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

Thanks for the recognition, Investment News! We’re proud to be helping advisors grow their practices and offer clients great solutions for their cash and fixed income. #investmentnews #flourish https://lnkd.in/gHfYtCZ6 Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.  

Flourish CEO Max Lane sat down with industry veteran Mark Bruno to talk about meaningful trends in our industry and how they’re driving growth for the RIAs who take advantage of them. Emigrant Partners https://lnkd.in/g88WksMw A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.   Annual percentage yield (APY) as of 04/24/2024 and may change at any time.  The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks who provide the interest rate and FDIC insurance. Please visit https://lnkd.in/ewRGQpsi for further details on rates and FDIC insurance coverage.

We're celebrating Financial Literacy month by putting the focus on behavioral finance: a growing field that explores the psychological factors and biases that drive human behavior and influence financial decision making. We're excited to share an interview with Orion's Chief Behavioral Officer, Dr. Daniel Crosby, Ph.D., a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. We sat down with him to discuss the elements of behavioral finance, how it can help advisors understand their clients, and the role of curiosity in advising. Read more: https://lnkd.in/gpdNEZF8 #behavioralfinance #interview #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.