Fitt Insider

Xplor Mariana Tek is gamifying fitness and wellness. The all-in-one platform unveiled a new suite of gamification features for boutique studios, designed to boost member engagement and motivation. The tools include: 🥇 Personalized goal-setting ✅ Streak tracking for class attendance 📊 Customizable challenges with leaderboards Obsessed with building memorable experiences that turn consumers into loyal brand advocates, Xplor Mariana Tek serves thousands of studio locations across the UK, US, and Canada, with plans to expand into Europe and Australasia.

Athletic Brewing raised $50M at a $800M valuation 🍻 General Atlantic led the investment, boosting the nonalcoholic beer brand's production and global expansion. No longer a buzzkill, Athletic Brewing Co.’s NA craft beers are in high demand: • Sales grew 60% YTD through June. • It holds 19% of the nonalcoholic beer market. • It became a top-20 US brewer by volume last year, making 258K barrels. Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits. Unlike functional beverages, NA beer is surging for what’s *not* in it. With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round.

Physical inactivity is a global crisis. 🚨 A new WHO report detailed the troubling stats: • 31% of the global population fails to meet minimum activity levels. •  103 out of 197 countries are trending in the wrong direction. • Physical inactivity is projected to rise to 35% by 2030. Issuing a warning, the WHO previously said the health implications of inactivity will cost the world economy more than $27B annually between 2020–2030. While government officials debate new policies, brands can have an outsized impact by • connecting health to fitness • enabling accountability through community • making movement fun and inclusive for all Stuck in place, the world is counting on health and fitness operators to reprioritize daily movement — no matter the cost.

Fitt Talent is hiring for several roles at top health and wellness companies — from equipment, supplement, and apparel brands to IRL fitness and sauna studios. Follow the links below to apply or reach out for more info. Fitt Talent is our in-house recruiting firm connecting exceptional candidates with industry-leading companies. Hiring? Enlist our team to find top talent.  → https://talent.fitt.co/ Dir of Sales, B2B Fitness Equipment  https://lnkd.in/eVnvpjUF Head of Finance, Wellness Franchise https://lnkd.in/gQm6tuFv Influencer Marketing Mgr, Activewear Brand  https://lnkd.in/e3cKuwzX Strategic Account Mgr, Wellness AI Platform  https://lnkd.in/gDGf6MVE Creative Director, Performance Supplements  https://lnkd.in/exHMaqRJ Dir of Partnerships, Performance Supplements  https://lnkd.in/e5SCUhYq Dir of Brand Narrative, Performance Supplements  https://lnkd.in/e-d2cRSS Dir of Biz Intelligence & Strategy, Fitness Platform  https://lnkd.in/ePRyegcc Head Coach, Fitness Studio (Brooklyn, NY)  https://lnkd.in/eCJZ2r8Q General Mgr, Strength Training Studio (Commack, NY)  https://lnkd.in/erQSEFdj Head Coach & Community Mgr, Fitness Studio (Roslyn, NY) https://lnkd.in/eqQrp5z7

Strava is entering a new era. Already the world’s largest fitness community—with 125M members in 190 countries—it’s evolving beyond cyclists to become an active app for all. Gearing up, the company recently unveiled major upgrades 👇

Consumers want even more wellness. Already spending big on holistic well-being, health-seekers still aren’t satisfied. — US wellness spending topped $480B in 2023. — 82% of US adults say wellness is a top priority in their daily lives. — US wellness consumers spend an average of ~$5K per year on holistic health routines. Despite investing more time and money, consumers feel healthcare providers aren’t offering enough support across healthy eating, exercise, mental health, weight loss, and sleep. An oversight by healthcare organizations and opportunity for wellness brands, supporting the pursuit of holistic health is essential to fixing our broken sick care system. [ 📊: McKinsey]

Hiring? We help health, fitness, and wellness companies hire top talent. Post a role for free, work with our recruiters, or tap into the Fitt Insider talent network. 1️⃣ Fitt Talent Partners Enlist our recruiters to fill an open position. → https://talent.fitt.co/ 2️⃣ Fitt Jobs Post or promote a role on our jobs board. → https://jobs.fitt.co/ 3️⃣ Fitt Talent Network Join our community of 50K job seekers. → https://lnkd.in/et5yVwD2 Let’s get to work 💪

In this Q&A, you’ll hear from Sara Cullen, founder of GEM, a real-food supplement company. After struggling with health problems and sensitivity to additives in traditional vitamins, Sara created a nutrient-dense, food-based supplement promoting whole-body wellness in a single bite.

Amazon is folding Amazon Clinic into One Medical, offering pay-per-visit options as an alternative to membership-based primary care. True to Amazon’s brand, both services emphasize cost and immediacy as selling points — with $49 pay-per-visit appointments and $9/month memberships for Prime members. With one third of Americans lacking a primary care doctor due to physician shortages, demand for walk-in clinics is growing — especially in rural areas, where the odds of dying between the age of 25–54 is 43% higher. But so far, major retailers like Walmart and Walgreens have struggled to crack healthcare.

Creatine sales jumped 120% in ’22, and 114% in ’23, per SPINS. Good for more than adding mass, studies suggest creatine could slow age-related decline when paired with training. Broadening their message, brands are repackaging creatine as a building block of life. • Marketing to women, Alani Nutrition sells creatine for a boost “without bulk.” • “Reversing the creatine stigma,” Create makes gummies for all. • Touting recovery, FITAID packs it into beverages. Expanding beyond bodybuilders, creatine is becoming a go-to supplement for overall wellness.