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There is a wrong and right way to use AI as a marketer. AI saves the average professional 2.5 hours per day. Marketers leveraging AI best use it to take over 𝗹𝗼𝘄-𝗶𝗺𝗽𝗮𝗰𝘁 tasks: 38% use AI for 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 40% use AI for 𝘥𝘢𝘵𝘢 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 63% use AI for 𝘢𝘥𝘮𝘪𝘯 𝘵𝘢𝘴𝘬𝘴  39% use AI for 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 This allows for more time to focus on 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 work: ▶️ The most important parts of their roles (88%)  ▶️ What they truly enjoy (85%)  ▶️ Creative aspects (83%) Leaders see the benefits also, with 68% stating it can help their company scale in ways originally thought impossible. AI is not here to take over roles but rather to boost productivity. So, how are you using it? Answer in the poll below 👇 #strategy #advertising #marketing #digitalmarketing Source: Hubspot 

Excited for our latest issue and can't wait to see it IRL in stores!

Exciting news! The latest edition of So Yummy magazine is now available for you to enjoy. Packed with delectable recipes, creative plating tips, and a showcase of our favorite products, we're bringing the essence of So Yummy right to you through the lens of color 🌈 Available wherever magazines are sold!

How do you top your industry? 💭 Factor_ became the #1 Meal Kit Company in 2021. Since being acquired by HelloFresh, Factor has: ▶️ Expanded their weekly menu offering by 40%  ▶️ Achieved y-o-y revenue growth of 250% So, how did they win the U.S. market share? With a powerful 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Factor’s recipe: 1️⃣ So Yummy publisher channels 2️⃣ Data-driven decision making  3️⃣ Diversified distribution The results? Meta spend increase of 87% from Jan 21’ to Jan 22’.  TikTok grew by 73% month-over-month for the past 8 months. Want the same social media strategy for your brand? Partner with us at first.media. #advertising #marketing #digitalmarketing #strategy

Around 90% of luxury brands have relatively generic positioning. They focus on the product's designs, materials, or features. But according to Alberto Galassi, the CEO of Ferretti Yachts: “Brand is more important than the product.” Chanel’s No. 5 is more than a fragrance. It evokes the story, personality, and allure of Coco Chanel herself. You never actually own a Patek Philippe. You merely look after it for the next generation. Of course, the product needs to be extraordinary. But the product alone is not enough. To appeal to younger generations... You need a brand, a story, an identity. People crave meaning, connection, and a sense of belonging. If your brand can offer these, even a typical product can succeed. But the question remains: Is the brand more important than the product? Answer via the poll below 👇 #strategy #marketing #digitalmarketing #advertising Credit: Daniel Langer

The biggest brands go to battle. Pepsi vs Coca-Cola  Burger vs McDonald’s And now… Samsung vs Apple. We all know Apple’s latest flop; the “Crushed” ad. People were not impressed by the destruction of beautiful creative symbols. Even celebs like Hugh Grant were horrified. And Samsung Electronics jumped on the opportunity 👇 Their recent ad pushed back and ended with the powerful tagline, “𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘤𝘢𝘯𝘯𝘰𝘵 𝘣𝘦 𝘤𝘳𝘶𝘴𝘩𝘦𝘥”. Participating in brand banter is a risky move that can backfire. But Samsung's response was 𝘀𝘂𝗯𝘁𝗹𝗲 and 𝘁𝗶𝗺𝗲𝗹𝘆. The ad also works just fine on its own. Healthy competition drives innovation. Brands just need to pick their battles wisely. #strategy #marketing #digitalmarketing #advertising

We hear the term "go-to-market" everywhere these days…  Is it just another 𝘣𝘶𝘻𝘻𝘸𝘰𝘳𝘥? GTM strategy focuses on how to bring a product or service to life. Launch > distribution. It is crucial to build momentum and a long-lasting market presence. But how does it differ from general marketing? 𝟭. 𝗦𝗰𝗼𝗽𝗲 GTM = marketing, sales, distribution, pricing and more developed to enter the market.  Marketing = advertising, content marketing, social media and PR to promote the product or service. 𝟮. 𝗧𝗮𝗰𝘁𝗶𝗰𝘀  GTM = planning for the overall market entry strategy  Marketing = often executes the strategies outlined in the GTM plan 𝟯. 𝗞𝗣𝗜𝘀 GTM = Measures success based on market share, revenue growth, customer acquisition cost and customer lifetime value. Marketing = Measures success on metrics specific to marketing activities But, you could consider them the same: ▶️ GTM and Marketing both share a customer-centric approach ▶️ GTM and Marketing both share the objective of brand success ▶️ GTM and Marketing both leverage data and analytics for best results What do you think? Is there a difference? Answer via the poll below 👇 #strategy #marketing #digitalmarketing #branding

In 2023, American consumers spent 𝗠𝗢𝗥𝗘 online (63%) vs in-store (37%).  A hurdle for Walmart and their 4,700+ stores in the US. The retail giant needed to get social audiences to their shopping carts. So, First Media developed content that was always just a few clicks away from purchasing directly at Walmart.com. With this action-driven content, we created a seamless shoppable experience as well as: ✅ 85M+ video views on organic content ✅ 6.9M+ views on long-form content ✅ 9.6M+ views on dynamic ads ✅ 343K shoppable clicks ✅ 3x return on ad spend It's a waste of time and resources to push content for content’s sake. Marketing and ad spend should be put towards initiating a response from consumers. And in turn, deliver high ROI. Looking to turn content into sales? Partner with us at first.media. #advertising #marketing #digitalmarketing #strategy Data Source: Enterprise App Today 

Scarlett Johansson said she turned down OpenAI‘s request. But why does ChatGPT's Sky sound so much like her? OpenAI recently introduced voices to ChatGPT. Each of ChatGPT’s voices was sampled from actors. OpenAI says Sky’s voice belongs to a different actress. Nevertheless, OpenAI removed Sky but only after a team of lawyers was brought in. This isn't the first time Johansson had an issue with AI. She sued Lisa AI, an image generation app, for using her likeness in marketing materials without permission. This is something to carefully consider before you start using AI generators for your ads. Should AI voices sound like celebrities? Or anyone for that matter? Answer via the poll below 👇 #strategy #marketing #digitalmarketing #advertising Sources: Variety & AI Business

Procter & Gamble’s Mother’s Day campaign is a 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴… Brought to life with the help of Wieden + Kennedy, P&G created an authentic connection between: 𝘛𝘩𝘦𝘪𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 & 𝘵𝘩𝘦 𝘮𝘰𝘮𝘴 𝘣𝘦𝘩𝘪𝘯𝘥 𝘖𝘭𝘺𝘮𝘱𝘪𝘤 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴. Two key factors that P&G leveraged: ▶️ There is a “mom who cares” behind each product ▶️ Moms interact with its brands the most By understanding their corporate reputation, the brand was able to turn it into a competitive advantage. The heartwarming campaign appealed to their consumers’ emotions, leading to increased brand opinion and sales. Mother’s Day is a saturated time of year for marketers. But the power of thoughtful connection and meaningful messaging still rings true. #advertising #marketing #digitalmarketing #strategy