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Firework
Marketing Services
San Mateo, California 22,143 followers
We help brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites.
About us
Hi! We're Firework. Firework is an ecommerce tech startup that helps brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites. Follow us to learn about developments in ecommerce, tech, and marketing.
- Website
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https://firework.com
External link for Firework
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- San Mateo, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Live Shopping, Live Commerce, Social Video, Short-Form Video, Video Advertising, Video SaaS, Livestream Shopping, Retail Media, Video on Website, Premium Video Solution, and Retail Media Video
Locations
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Primary
Get directions
234 7th Ave
2nd floor
San Mateo, California 94401, US
Employees at Firework
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Can Ozdoruk
Data Driven Marketing Leader | CMO | Advisor | ex-Nvidia | Marketing Strategy | Growth Hacking | Demand Gen | Product Marketing | Revenue Ops
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Portia Tse
Elevating Brand & Retailer Experiences
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Marcin Plassowski
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Jerry Luk
Co-Founder and President at Firework. Creator of LinkedIn Mobile. Entrepreneur. Investor.
Updates
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☝ Ready to take your e-commerce website to the next level? Join our upcoming webinar series - Getting Started with Shoppable Videos, and discover how Shoppable Videos can boost your website's conversion and engagement rates! 👩🎓 What you'll learn in this webinar: - Why Video Commerce is the Future: Understand the impact of video on purchasing behavior. - Key Strategies to Boost Website Conversion: Learn proven tactics to convert viewers into customers. - Best Practices for Audience Engagement: Discover how to keep your audience engaged and returning for more. - Simple Steps to Get Started: Easy-to-implement steps to integrate shoppable videos seamlessly into your website. 🗓 Webinar Details: Date: June 28, 2024 Time: 1:00 PM Eastern Time / 09:00 AM Pacific Time Can't make it to the live session? No worries! Register anyway, and we'll send you the recording. Register here: https://bit.ly/45rqwsB Don't miss this opportunity to elevate your e-commerce strategy. See you there!
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🚨 Starting in less than 10 minutes! If you have time, stop by! Register below.
🚨 🚨 Join us tomorrow, June 25th at noon ET for an engaging interactive discussion as we explore the most influential and disruptive trends, technologies, and phenomena in User-Generated Content (UGC). This session will highlight how brands can effectively leverage UGC to connect with customers. 💡 Delve into the latest trends shaping the e-commerce landscape. Eva Wang, Firework's Chief Growth Officer, and Tom Logan, CEO & Founder, Cohley will highlight groundbreaking data and reports, focusing on the impact of authentic User-Generated Content (UGC) reviews across various industries, including consumer electronics, beauty, and fashion. Don't miss our Open Q&A session! Register to Join: https://lnkd.in/dXBkwkj2 #UCG, #ecommerce, #Cohley, #Firework, #videocommerce
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💥 TODAY at NOON ... LIVE from NYC! Don't miss our Open Q&A session, where you can engage directly with industry experts, Eva Wang and Tom Logan. This is your chance to get answers to your burning questions about product development, creating new experiences, forging partnerships, and successfully bringing new products to market.
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🚨 🚨 Join us tomorrow, June 25th at noon ET for an engaging interactive discussion as we explore the most influential and disruptive trends, technologies, and phenomena in User-Generated Content (UGC). This session will highlight how brands can effectively leverage UGC to connect with customers. 💡 Delve into the latest trends shaping the e-commerce landscape. Eva Wang, Firework's Chief Growth Officer, and Tom Logan, CEO & Founder, Cohley will highlight groundbreaking data and reports, focusing on the impact of authentic User-Generated Content (UGC) reviews across various industries, including consumer electronics, beauty, and fashion. Don't miss our Open Q&A session! Register to Join: https://lnkd.in/dXBkwkj2 #UCG, #ecommerce, #Cohley, #Firework, #videocommerce
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🚀 Exciting News! 🚀 The Firework team is heading to the Shopify Editions event in Toronto this Tuesday! Our colleagues, Trey Geiger, Carol Lam, and Abhinav Kalyan are eager to connect, share insights, and explore new opportunities in video commerce. Join them to discuss the latest trends and innovations. Let’s make this event unforgettable! #ShopifyEditions #EditionsDev #ShopifyPartners #TeamFirework #Networking #Innovation #Shopify
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Celeine Easdon-Smith, MBA, Firework's Global Growth Specialist shares some interesting thoughts on How Shoppable Video is Revolutionizing E-Commerce. #Shoppablevideo, #VideoCommerce, #Firework, #Ecommerce
Helping Thousands of Brands and Retailers bring the Personalized Human Connections of In-Store Shopping to their Online Experience with Interactive Video, Virtual Stores and Clienteling, and Digital Showrooms.
Hey there! 👋 I wanted to share some interesting thoughts. I really enjoy scrolling through Instagram and watching TikTok content. It's a fun way for me to relax and share cool stuff with my friends. Those short videos are incredibly captivating, right? They manage to grab my attention and keep me entertained in just a few seconds! It seems like I'm not the only one enjoying this type of content. With millions of people using social media every day, leveraging it for e-commerce can improve visibility and engagement. Social has become an essential strategy, especially with the popularity of video content these days. But here's the thing – as much as I enjoy watching those social media reels, I haven't bought anything directly from them, and apparently, most other hardcore reel viewers are in the same boat. It's great for discovering new brands, but when it comes to making a purchase, I'd rather head to the brand's website. Speaking of websites, have you ever felt a bit let down when you visit a brand's site and see those standard product images? I mean, they're pretty, but they don't connect with me or feel authentic. Enter shoppable video – it's changing the game and how we interact with products online. Retailers and brands need to stay ahead of the curve, and shoppable video is a game-changer. I am a Global Growth Specialist for Firework, and our Shoppable Video solutions are making a real impact on e-commerce platforms. Our solutions can increase conversion rates by over 30% in just 14 days, without needing technical know-how or extra content creation. Ready to upgrade your e-commerce platform? Why not try Firework’s video commerce solutions with a free trial or demo? It's time to embrace the future of digital commerce with confidence! #shoppablevideo, #videocommerce, #ecommerce, #tiktok, #instagram
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🌐 Enhancing E-Commerce with Superior Video Solutions 🌐 🔥 Firework’s latest blog post, Enhancing E-Commerce with Video: A Performance Impact Analysis underscores that while video content is essential for engaging customers, it should not compromise website performance. Firework’s video widget stands out, maintaining high-performance standards with minimal impact on loading times and responsiveness, ensuring an optimal user experience and supporting higher conversion rates. In today’s digital age, virtual stores have become a cornerstone of any establishment. As a video commerce company, we understand the importance of integrating video seamlessly into e-commerce websites, and choosing the right video solution is crucial for your virtual store. 📊 Methodology for Evaluating Video Impact To evaluate the impact of various video widgets on website performance, we conducted a series of tests using Google PageSpeed Insights. Here's our process: Baseline Measurement: Created a new Shopify site and established baseline performance metrics. Shopify Video Widget: Added a native Shopify video widget and reran the test. YouTube Embed: Replaced the Shopify video widget with a YouTube embed and conducted the test. Popular E-Comm Platform: Swapped the YouTube embed with a third-party vendor's video widget and ran the test. Firework: Finally, we replaced the third-party vendor widget with a Firework widget and ran the test. 🔍 Key Metrics Evaluated Overall Performance Score: Measures page load time, interactivity, and visual stability. Speed Index: Reflects how quickly page contents are visibly populated. Total Blocking Time (TBT): Indicates how long the main thread is blocked, affecting interactivity. 📈 Results Overall Performance Score Firework Storyblock: 6% better than other video commerce vendors and 43% better than YouTube. Speed Index Firework Storyblock: 17% faster than Shopify video widget and 79% faster than YouTube. Shopify Widget: Takes 2.8 seconds to load. Firework Widget: Takes 2.324 seconds to load. Total Blocking Time Firework: 74x higher throughput than YouTube and 9x higher than other video commerce 🎉 Interested in trying Firework? #Ecommerce #VideoCommerce #DigitalMarketing #WebsitePerformance #Firework https://lnkd.in/gQP-4wQy
Enhancing E-Commerce with Video: A Performance Impact Analysis
https://firework.com
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🚀 Ready to take your e-commerce website to the next level? Join our upcoming webinar series Getting Started with Shoppable Videos and discover how Shoppable Videos can boost your website's conversion and engagement rates! 💡 What you'll learn in this webinar: Maximize UGC & Social Media: Utilize user-generated content and social media to drive sales. 🗓 Webinar Details: Date: June 21, 2024 Time:3:00 PM Eastern time/ 12:00 PM Pacific time Can't make it to the live session? No worries! Register anyway, and we'll send you the recording. Register here https://bit.ly/45rqwsB Don't miss this opportunity to elevate your e-commerce strategy. See you there! #Ecommerce #Webinar #ShoppableVideos #DigitalMarketing #CustomerEngagement
Getting Started with Shoppable Videos
https://firework.com
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💡 Firework's Director of Strategic Accounts, Trey Geiger shares this week's episode from The Vergecast and his thoughts on "The endless challenge of shopping on the Internet" Thanks for sharing, Trey!
"The endless challenge of shopping on the Internet" * You can't really trust the reviews because everybody has these paid-for review programs * Some of the pictures you see are helpful - some aren't * Some of the 1 star reviews are just about weird things that were happening in their house the day that things got delivered * Everyone on Reddit is just like "do not trust the Internet." * I have 65 Lowe's tabs open that all look essentially the same to me, and I have to go figure out which one I'm supposed to buy. This was an amazing and unexpected truth bomb from David Pierce to start this week's episode of my fav tech podcast, The Vergecast. David is going through the pain of shopping online in the home improvement category (specifically bathroom vanities) and highlights so many of the pain points which crystallize Firework's mission of making eCommerce more engaging, immersive, trustworthy and ultimately more "human" through the use of shoppable video & related video commerce tools.