It's been nearly a decade since Katie Driggs built a media and analytics department at FerebeeLane and she shares a little bit about her approach with ADWEEK.
Three leaders at full-service agencies of varying sizes—GALE, FerebeeLane and Walz Tetrick Advertising—told ADWEEK the secret to building a successful department is going all-in—no half measures—on the unavoidably costly investment. “Building a media department is daunting. It’s also kind of a bigger deal than you might think,” Charlie Tetrick, president and CEO of the Kansas-based independent shop, Walz Tetrick Advertising, told ADWEEK. “To think you can hop in the game and start buying media without knowing that you’re going to have a seven-figure investment would be a mistake,” Tetrick added. https://adweek.it/3zz3Ryv