Fairing

Fairing brings speed & scale to zero-party data, and LTV Analytics was built with that purpose in mind. While we deal with tons of customer data, speed remains a top priority and we're constantly finding ways to optimize for it. To have that speed with LTV Analytics, we utilized a DataFrame to help create a compact and efficient format for all that data before we do our processing. Learn all about LTV Analytics here: https://lnkd.in/enH9Ch5p

when you can actually track the ROI of your marketing campaign 🎉🎉🎉

Moving to our 3rd installment of The Product Scoop, we get detailed insights from the perspective of Fairing's very own co-founder and CTO, Curt Hasselschwert. As CTO, Curt leads the product development process here at Fairing and it was no different for our latest product feature, LTV Analytics. In today's episode, Curt gives you a run-down of some challenges the team faced when building LTV Analytics and what it took to get the product to where it is today. Stay tuned for deep insights and a closer look at the innovation driving Fairing forward in this series. Learn all about LTV Analytics here: https://lnkd.in/enH9Ch5p

The struggle is real. Relatable? You may want to check out Attribution Academy :)

Customers used to buy online because it was cheaper there. Fast forward to today, customers are more focused on the value. They are willing to pay more for... -> high quality -> brand reputation -> ethical considerations -> customer experience -> convenience and more What does this mean for brands? It has become even more important for brands to invest in providing the value their customers want. One way is to enhance the quality of the product itself. Another way is to enhance the quality of their shopping experience. This could mean using data to know more about your customers so you can personalize their experience. To think about: How to collect the data you need to enhance your customers' shopping experience?

top 10 most difficult things to do for marketers 🤣

The most underrated marketing... Post-purchase marketing Brands often forget the value of repeat sales. The top 1% of repeat customers spend 5 times more per order than the other 99%. Here are 7 ways to enhance your post-purchase marketing efforts: 1️⃣ Show your appreciation with a heartfelt thank-you note or any personalized message to make them feel valued. 2️⃣ Help customers get the most out of their purchases by providing educational content. Eg. How-to guides, usage tips, product care instructions etc. 3️⃣ Reward your customers for their loyalty Eg. Exclusive offers, discounts on future purchases, access to loyalty programs etc. 4️⃣ Create tailored email campaigns that nurture your relationship with the customer. Eg. Product recommendations based on their purchase, updates about new arrivals, invitations to special events etc. 5️⃣ Encourage customers to join your brand’s online community Eg. A social media group, a forum, or a dedicated app. 6️⃣ Send follow-up surveys to gather feedback about their experience 7️⃣ Surprise your customers with unexpected perks —like a free sample, a thank-you gift, or a personalized note. ----- Remember, the goal of post-purchase marketing is to build a long-term relationship with your customers. By continuing to engage and add value beyond the initial sale, you create a loyal customer base that drives sustained growth and success. 🌟 To think about: How can you better engage with your customers post-purchase?

We released this feature to help brands optimize their marketing strategies using accurate zero-party data. In this episode, Amalia Cote explains how brands can most effectively use our tool LTV Analytics to help grow their brand and hit their marks! Learn all about LTV Analytics here: https://lnkd.in/enH9Ch5p

Our client found that a whopping 35% of their sales came through Word of Mouth! Let's imagine they did NOT know this. Their marketing strategy would likely remain scattered. They would have continued to pour money into digital ads... email campaigns... and other broad-reach tactics. All because they didn't realize where their true strength lies. Now, let's come back to the world where they DO have access to this insight. They can double down on what IS working. They can allocate more resources to nurturing and incentivizing their loyal customers who are already spreading the word. This means creating referral programs... encouraging reviews... and crafting even more exceptional customer experiences... to lead to MORE organic promotion. This is exactly what gets us excited. We help brands like you access insights like this. So, you can create smarter, more effective marketing strategies!

It can be a struggle trying to make sense of loads of data, and our product team knows that. When it comes to customer lifetime value, with the large amount of data it consists, the team strove to present all of it clearly and legibly for brands to use. For Amalia Cote and the rest of the product team, there were many considerations that had to be made to build our LTV tables the way they are now. Learn all about LTV Analytics and our tables here: https://lnkd.in/enH9Ch5p