Exponent PR

Opportunity awaits for Twin Cities college juniors and seniors itching to learn the ins and outs of marketing and communications. Click fast to learn more. Deadline for applicants is Aug. 5. More details below. Feel free to message us if you have questions or want more information.

The world belongs to the influencers, creators, producers and makers who know how to craft a story and cut through clutter online.  Join us for a deep dive with industry experts like Sara Robino, Account Director @ Exponent PR, who leads the influencer marketing practice. She'll join other creative content leaders to share their thoughts on how get started and where leading brands are placing their bets. Register today. Join us Thursday. https://lnkd.in/g87FZKcW

If you're a college student feeling out a future in communications and earned creative, consider applying to the Take Flight Career Exploration. You'll get a front row seat into what the gig is all about through the lens of six leading Twin Cities agencies. And, yes, we're one of them! This program seeks to build a communications collective that truly reflects and represents the world we live in. Send a message our way with any questions. We'll do our best to answer, or point you to others for more info.

A good day's work is when we get to create something worthy of being talked about. Call it buzz or dinner-table fodder–we see chatter as valuable currency for building brands and fandoms. That’s why we'd like to shout about being named Innovation SABREs "Disruptive Agency of the Year" for North America with nods to our efforts spanning retail, CPG and automotive categories honored at the IN2SABREs + the North American SABREs.   Taking over living rooms with a first-of-its-kind, AI-powered La-Z-Boy Incorporated recliner programmed for peak JOMO. Going nuts with award-winning musician Luke Bryan to elevate challenger ag brand, Fendt. Proving shoes don't just find game on the court or the street, but on freshly-mowed lawns with Cub Cadet USA. Yep, we've had some good work days!

36,000+ people signed up for a chance to win the La-Z-Boy “Decliner,” a first-of-its-kind AI-powered oasis of comfort—with the capability to generate cancellation excuses via SMS simply by pulling the handle.    Last night, the campaign was named “Best in Technology” at the 25th PRWeek awards.    With nearly 13,000 cancellations sent by owners, we’re giddy about the joy the recliners have brought.    Just wait to see what this team does next! Christina Hoskins, Stephanie (Johnson) Padden, Dave Fransen, Andrew Miller and Katie Hartman. Until then, click below to read about all honorees. https://lnkd.in/eiD5fKqG

We firmly agree with Mark Penn here. Now is not the time to sleep on AI (unless you're doing so on the first AI-powered recliner). Click below to read more about what Mark sees as the Three Es of AI, to focus your intentions and impact of what AI can responsibly mean for your business. https://lnkd.in/dkZiDikj

One last look back at highlights from 2023. 2024, here we go! Happy New Year! #GreatWideOpen | Exponent PR x 10 Thousand Design

“People have low tolerance for staged and scripted content, and superficial endorsements represent a bygone era of influencer marketing. Brand managers and marketers who insist on retaining absolute control are ultimately wasting their money,” Exponent Director of Influencer Marketing, Sara Robino, tells Digiday. Click below for more about the give and take of control brands juggle while muscling to be the center of conversation.

Glad to see the PRWeek jurors were up to get down with La-Z-Boy’s first-of-its kind, AI-powered recliner that allows owners to generate a cancellation excuse via SMS text simply by pulling the handle. We’re finalists in the Best In Technology and Best In Creative Excellence categories!   “The Decliner” represents a new brand repositioning and invitation to unapologetically embrace comfort. And, people certainly put their feet up—jolting sales and website traffic:  ·      36,000+ entered to win their own Decliner ·      317 unique media placements accounting for 1.1B+ earned-media impressions

Let’s goooo! Colle McVoy is the Adweek 2023 Midsize Agency of the Year. Credit to the amazing CM team and our client partners. And a big thanks to Adweek for this recognition. #GreatWideOpen #AOY2023 https://lnkd.in/g9-7v48a