Experience Advertising

🚀 𝗗𝗶𝘃𝗶𝗻𝗴 𝗗𝗲𝗲𝗽 𝗶𝗻𝘁𝗼 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗘𝘃𝗮𝗻 𝗪𝗲𝗯𝗲𝗿 – 𝗔 𝗠𝘂𝘀𝘁-𝗪𝗮𝘁𝗰𝗵 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄! We are thrilled to share a comprehensive interview with our CEO, Evan Weber, conducted by Maro Chalntoupi of PropellerAds, where he discusses the nuances and strategies of Affiliate Marketing and his journey to becoming an affiliate influencer. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Evan’s Journey: Starting from eBay sales to pioneering affiliate marketing strategies in the health sector, Evan’s journey is filled with valuable lessons on growth and innovation in digital marketing. • Building Successful Affiliates: Evan shares his approach to building effective affiliate partnerships through proactive communication and mutual growth strategies. • Maximizing Conversions: Learn why maintaining a high conversion rate is crucial for the success of affiliates and the overall program, and how we at Experience Advertising optimize every step of the user journey. 𝗘𝘃𝗮𝗻'𝘀 𝗣𝗿𝗼 𝗧𝗶𝗽𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: • Networking and Content Creation: Discover Evan’s tactics for building a robust LinkedIn network and becoming a thought leader through consistent and insightful content creation.    🌟 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗡𝘂𝗺𝗯𝗲𝗿𝘀: • Growth Techniques: How targeted outreach and optimizing conversion rates can substantially boost affiliate program success. • Strategic Content Use: Using LinkedIn's various tools to enhance visibility and engagement. 🔍 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗙𝘂𝗿𝘁𝗵𝗲𝗿: • Evan's methods for affiliate network management. • Key strategies for website conversion optimization. • Tips on leveraging LinkedIn for marketing success. This interview is a goldmine for marketers looking to up their game in affiliate marketing and digital strategy. Whether you're just starting out or looking to refine your approach, Evan’s insights can guide you towards more effective strategies. 📈 Stay ahead in the digital curve with Experience Advertising! #AffiliateMarketing #DigitalMarketing #LinkedInSuccess #MarketingStrategy #ExperienceAdvertising https://lnkd.in/erDSFkSF

🚀 Our Founder, Evan Weber, Dropping Knowledge with Julia Draghici of CPV One! 🚀 1️⃣ Tracking is Key 🕵️♂️: A good tracking platform like CPV Lab or CPV One is crucial. Often, ad platforms’ tracking (including Google Analytics) isn't accurate. A first-party tracking platform lets you drop your own cookie to see what channels are converting leads or sales accurately. 2️⃣ Bidding Strategies Matter 🎯: The wrong bidding strategy can make your cost per click (CPC) too high. Experiment with strategies like Target CPA, Target ROAS, or manual CPC. I prefer manual CPC enhanced for conversions to control the cost. Aim to get traffic around $1 per click or less for a good ROI. 3️⃣ Search Terms Report 🔍: Check it regularly! Broad match keywords can bring in irrelevant traffic. Review and refine your keywords by marking irrelevant terms as negative. Do this weekly to avoid wasting money on irrelevant clicks. 4️⃣ Ad Copy & Campaign Types ✍️: Compelling ad copy and effective display ads are crucial. For e-commerce, I prefer standard shopping campaigns over Performance Max (PMax). Standard campaigns allow better control over CPC and targeting. Focus on products that convert well and minimize the budget for those that don’t. 5️⃣ Conversion Optimization 📈: Always work on improving conversions. Properly manage your account to tap into its full potential. Many miss out on their daily search volume because they don’t convert well enough or don’t budget appropriately. 🌐 PMax vs. Standard Campaigns 🌐: Don’t solely rely on PMax campaigns. I run individual campaign types and allocate a small percentage to PMax. This ensures control over CPC and gets the most relevant traffic for the lowest cost. 🤖 Trust the System? 🤖: I don’t. Automation can’t replace experienced management. For those with less experience, relying on PMax might seem easier, but you lose control over your budget allocation and CPC. Control is crucial to drive revenue and reinvest in your campaigns. In short, managing Google Ads effectively requires a hands-on approach and constant optimization. Let’s get it right and maximize our potential! 🚀 #DigitalMarketing #GoogleAds #Ecommerce #AdOptimization #MarketingTips #EvanWeber

Our founder, Evan Weber dropping massive knowledge again this time about SaaS software affiliate programs. Joined by Joran Hofman of Reditus. What do you think Rewardful? 💎💎💎💎 Check out the entire hour long webinar here: https://lnkd.in/dAaJavep #saas #software

You can’t afford not to bring me on board. You can do it without me or you can do it faster and more profitably with me. I can help any company grow through digital marketing and effective online advertising.

In an insightful episode of the "Grow Your B2B SaaS" podcast, hosted by Joran Hofman of Reditus digital marketing veteran Evan Weber shares his extensive expertise on affiliate marketing for B2B SaaS companies. He emphasizes the critical role of affiliate programs in driving growth, highlighting strategies like reciprocal partnerships, influencer outreach, and optimizing conversion rates. Weber underscores the importance of nurturing affiliate relationships, facilitating their success with comprehensive support, and continually improving website conversion rates to ensure affiliates earn commissions. With his practical advice and proven techniques, listeners are equipped to elevate their SaaS affiliate marketing efforts and achieve significant results.

Evan crushing it per usual…

Our founder Evan Weber was recent featured in a full length webinar with Julia Draghici of CPV Lab and CPV One about all types of interesting topics related to digital marketing! Evan always brings the knowledge and strategies. No Fluff! https://lnkd.in/erB7KGAq

This was a great webinar I recorded about growing SaaS tools through Affiliate Marketing with Joran Hofman of Reditus. In this clip, I discuss how SaaS dashboards can partner with each other to send each other new users. All you have to do is create a "Partners" tab in your dashboard and link to some partners. It's a great way to grow your SaaS tool, and a proven winner! You can watch the entire discussion here: https://lnkd.in/ehpMtHv7 𝗜𝘁'𝘀 𝗳𝘂𝗹𝗹 𝗼𝗳 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀! #saas #affiliatemarketing

Recently I had a nice talk with Evan Weber. If you don't know him... well, you are losing some great information regarding performance marketing, affiliate marketing and landing page optimization. 🙂 Evan is the founder of Publisher Finders - The #1 Affiliate Recruiting Software for Affiliate Managers and Brands #1 Affiliate Recruiting Software for Affiliate Managers and Brands . - I don't have to explain what it does, because the name is quite explicit :) Evan is also the founder of an agency, Experience Advertising where he helps companies get their marketing strategies to the next level. Initially I planned for a 30 min talk, but Evan is so full of information, that I wanted to get as much as possible out of him 🕵♂️ And now, the team put together all this information and we have a first article where you can learn about: - what should an affiliate manager main responsibilities be - what to do to improve your landing page conversion rate; A landing page optimization strategy - a TikTok strategy: how many videos, how to get them done, what is burnout of a video And all this in the first part of the interview! Because, yeah, we had to split it in 2! Here it is: https://lnkd.in/d3z2EYgw PS: there is also the video interview, link in comments! 👇

Our founder Evan Weber dropping so much knowledge about many aspects of digital marketing. You won’t find strategies and info like this anywhere else. https://lnkd.in/exnuRaAr